Jack & Bry - the jackfruit innovators
by Startacus Admin
The lowdown on Jack & Bry, the innovative London-based startup that makes a range of plant-based meats, all from Jackfruit
Bill Gates recently caused a bit of a stir by saying that we all need to think about switching to synthetic meat - meat grown rather than butchered, such as Meatable, the startup we wrote about in 2018 that needs only cells from the umbilical cord when a calf is born in order to ethically grow meat.
But Bill Gates is obviously far from the first to think this, and vegetarians and vegans are somewhat ahead of the curve. Livestock emissions are responsible for a huge amount of greenhouse gasses, it takes close to 2,000 gallons of water to produce just 1lb of beef, and cattle farming has a large role in global deforestation, so there is plenty of reason to consider meat alternatives. Of course, the choice is not only between moving to a diet of kale and sprouts or eating lab-grown meat; there are other options.
London-based startup Jack & Bry is one such third option. They produce burgers, sausages, and mince with the meaty texture of beef, all made from jackfruit.
Jackfruit is a mostly unused fruit that grows in tropical regions all around the world, is high in fibre, and because it grows on trees, farming it would of course mean planting more trees rather than cutting them down. It already has a thick, meaty texture, and the startup’s manufacturing process enhances this to make it even more comparable to meat.
In February, Jack & Bry announced that it had raised £1.25 million in a seed round led by SFC Capital, with KM Capital, Rubix Ventures, and others pitching in. This funding will go towards bringing more big names on board and to develop more products.
We’re not too sure what jackfruit ‘meat’ tastes like, but Jack & Bry’s website, while stating repeatedly that it is meaty and tasty, does carefully avoid saying that their products taste like meat. But with names like Papa John’s and Deliveroo coming on board to add them to their menus, we’re betting they taste pretty good regardless.
Interested? You might also want to read about plant-based meat company THIS™ who last year raised £4.7m
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Tobin Capital continues to expand its portfolio by investing in pop-up marketplace Sook, the startup on a mission to revolutionise the high street.
Sodexo and L Marks open call for applications from innovative startups and scaleups to join their inaugural Sodexo Healthcare and Seniors Accelerator.
The lowdown on FuturePlus, the startup that's on a mission to make sustainability accessible, achievable and affordable for all businesses.
.jpg)
John McLachlan, author and co-founder of Monkey Puzzle Training & Consultancy examines the differences between action-oriented and reflective leaders and which approach is best.
The fitness app that's not just about physical fitness; GoJoe helps employers to engage, motivate and connect their people across all pillars of wellbeing.
Now in its fifth year, North West England water firm United Utilities opens call for Innovation Lab, its pioneering ideas incubation programme.
Not-for-profit OneTech has spunout from Capital Enterprise to expand its offering and continue its mission of creating a more equitable, diverse and supported startup ecosystem.
London-based startup Deep Render tackles the internet’s data and bandwidth challenges via its innovative AI-powered file compression technology.
The lowdown on Dublin-based startup and NUI Maynooth spin-out Neuromod Devices and its innovative evidence-based bimodal neuromodulation treatment for chronic tinnitus.
.jpg)
With the clear shift towards generative AI, Richard Hayes, search director at digital marketing agency Catalyst explores what it means for SEO...
Published on: 1st March 2021
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Startup Sook Receives Investment from Tobin Capital 24th May 2023 Tobin Capital continues to expand its portfolio by investing in pop-up marketplace Sook, the startup on a mission to revolutionise the high street.
- L Marks Seeking Startups and Scaleups for Sodexo Healthcare and Seniors Accelerator 23rd May 2023 Sodexo and L Marks open call for applications from innovative startups and scaleups to join their inaugural Sodexo Healthcare and Seniors Accelerator.
- United Utilities Innovation Lab launches call-out for innovative ideas for fifth programme 18th May 2023 Now in its fifth year, North West England water firm United Utilities opens call for Innovation Lab, its pioneering ideas incubation programme.
- OneTech Spins Out from Capital Enterprise to Support Underserved Communities in Tech Across the UK 18th May 2023 Not-for-profit OneTech has spunout from Capital Enterprise to expand its offering and continue its mission of creating a more equitable, diverse and supported startup ecosystem.
