Jack & Bry - the jackfruit innovators
by Startacus Admin
The lowdown on Jack & Bry, the innovative London-based startup that makes a range of plant-based meats, all from Jackfruit
Bill Gates recently caused a bit of a stir by saying that we all need to think about switching to synthetic meat - meat grown rather than butchered, such as Meatable, the startup we wrote about in 2018 that needs only cells from the umbilical cord when a calf is born in order to ethically grow meat.
But Bill Gates is obviously far from the first to think this, and vegetarians and vegans are somewhat ahead of the curve. Livestock emissions are responsible for a huge amount of greenhouse gasses, it takes close to 2,000 gallons of water to produce just 1lb of beef, and cattle farming has a large role in global deforestation, so there is plenty of reason to consider meat alternatives. Of course, the choice is not only between moving to a diet of kale and sprouts or eating lab-grown meat; there are other options.
London-based startup Jack & Bry is one such third option. They produce burgers, sausages, and mince with the meaty texture of beef, all made from jackfruit.
Jackfruit is a mostly unused fruit that grows in tropical regions all around the world, is high in fibre, and because it grows on trees, farming it would of course mean planting more trees rather than cutting them down. It already has a thick, meaty texture, and the startup’s manufacturing process enhances this to make it even more comparable to meat.
In February, Jack & Bry announced that it had raised £1.25 million in a seed round led by SFC Capital, with KM Capital, Rubix Ventures, and others pitching in. This funding will go towards bringing more big names on board and to develop more products.
We’re not too sure what jackfruit ‘meat’ tastes like, but Jack & Bry’s website, while stating repeatedly that it is meaty and tasty, does carefully avoid saying that their products taste like meat. But with names like Papa John’s and Deliveroo coming on board to add them to their menus, we’re betting they taste pretty good regardless.
Interested? You might also want to read about plant-based meat company THIS™ who last year raised £4.7m
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Published on: 1st March 2021
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