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IoT innovation gets delivered by Dominos

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by Startacus Admin

If there is one thing that the digital age has taught businesses, it’s that they need to innovate constantly.  The opportunities are endless, but you have to reach out and take them before someone else does.

Enter pizza chain Dominos, who have just taken a couple of huge strides forward in IoT, and marketing though the introduction of  a geniously simple little gadget.

Dominos Easy Order button

"The Easy Order" takes one-click ordering to a whole new level of convenience, by allowing customers to order their favorite pizza simply by pushing a button. The gadget is a little pizza box with a button inside which when pushed will instantly order your favorite pizza; with almost no expenditure of energy on your part.

The button constitutes a good basic example of the potential ways in which ‘the internet of things’ might impact our lives.  The device is connected to the mobile app via bluetooth and uses preset preferences as well as delivery, and payment details to send a pizza straight to your door, with no human contact required.  

The wireless smart button is a pre-existing technology developed by Swedish firm Shortcut Labs, that can be programmed to carry out commands wirelessly when pressed.  For example it can be connected to your smartphone and used to carry out a number of functions including controlling lights, playing music, taking photographs, unlocking doors, sending a distress signal, and (of course) ordering a pizza.

A sad reflection of the ever lazier world in which we live? Perhaps, but if rolled out on a wider scale, such innovative use to technology could see sales and market shares rise, as customers seek ever more convenientIoT ways to access goods and services.

Aside from the convenience which the button offers though, the move represents a stroke of marketing genius on the part of Dominos, who have managed to get the whole country talking about them through the simple manipulation of a technology which already exists.  

People are simply fascinated by the internet of things, and the more that companies come to appreciate this fact, the more that we will see this technology become imbedded in our everyday lives.   

If you are just desperate to have one of these buttons, you will have to wait to win one via Domino's social media competitions coming soon, yet another clever way to keep people talking and spread the message far and wide.

If you like this post you might want to read about London Food Startup FEAST

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Published on: 25th November 2015

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