IoT innovation gets delivered by Dominos
by Startacus Admin
If there is one thing that the digital age has taught businesses, it’s that they need to innovate constantly. The opportunities are endless, but you have to reach out and take them before someone else does.
Enter pizza chain Dominos, who have just taken a couple of huge strides forward in IoT, and marketing though the introduction of a geniously simple little gadget.
"The Easy Order" takes one-click ordering to a whole new level of convenience, by allowing customers to order their favorite pizza simply by pushing a button. The gadget is a little pizza box with a button inside which when pushed will instantly order your favorite pizza; with almost no expenditure of energy on your part.
The button constitutes a good basic example of the potential ways in which ‘the internet of things’ might impact our lives. The device is connected to the mobile app via bluetooth and uses preset preferences as well as delivery, and payment details to send a pizza straight to your door, with no human contact required.
The wireless smart button is a pre-existing technology developed by Swedish firm Shortcut Labs, that can be programmed to carry out commands wirelessly when pressed. For example it can be connected to your smartphone and used to carry out a number of functions including controlling lights, playing music, taking photographs, unlocking doors, sending a distress signal, and (of course) ordering a pizza.
A sad reflection of the ever lazier world in which we live? Perhaps, but if rolled out on a wider scale, such innovative use to technology could see sales and market shares rise, as customers seek ever more convenient
ways to access goods and services.
Aside from the convenience which the button offers though, the move represents a stroke of marketing genius on the part of Dominos, who have managed to get the whole country talking about them through the simple manipulation of a technology which already exists.
People are simply fascinated by the internet of things, and the more that companies come to appreciate this fact, the more that we will see this technology become imbedded in our everyday lives.
If you are just desperate to have one of these buttons, you will have to wait to win one via Domino's social media competitions coming soon, yet another clever way to keep people talking and spread the message far and wide.If you like this post you might want to read about London Food Startup FEAST
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
The lowdown on Manchester-based startup Sticky and its innovative no-code solution to help businesses turn any physical space into an engagement opportunity.
Tobin Capital continues to expand its portfolio by investing in pop-up marketplace Sook, the startup on a mission to revolutionise the high street.
Sodexo and L Marks open call for applications from innovative startups and scaleups to join their inaugural Sodexo Healthcare and Seniors Accelerator.
The group payments solution that's better for businesses and customers alike, thanks to innovative fintech startup Hands In.
The lowdown on FuturePlus, the startup that's on a mission to make sustainability accessible, achievable and affordable for all businesses.
.jpg)
John McLachlan, author and co-founder of Monkey Puzzle Training & Consultancy examines the differences between action-oriented and reflective leaders and which approach is best.
The fitness app that's not just about physical fitness; GoJoe helps employers to engage, motivate and connect their people across all pillars of wellbeing.
Now in its fifth year, North West England water firm United Utilities opens call for Innovation Lab, its pioneering ideas incubation programme.
Not-for-profit OneTech has spunout from Capital Enterprise to expand its offering and continue its mission of creating a more equitable, diverse and supported startup ecosystem.
London-based startup Deep Render tackles the internet’s data and bandwidth challenges via its innovative AI-powered file compression technology.
Published on: 25th November 2015
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Startup Sook Receives Investment from Tobin Capital 24th May 2023 Tobin Capital continues to expand its portfolio by investing in pop-up marketplace Sook, the startup on a mission to revolutionise the high street.
- L Marks Seeking Startups and Scaleups for Sodexo Healthcare and Seniors Accelerator 23rd May 2023 Sodexo and L Marks open call for applications from innovative startups and scaleups to join their inaugural Sodexo Healthcare and Seniors Accelerator.
- United Utilities Innovation Lab launches call-out for innovative ideas for fifth programme 18th May 2023 Now in its fifth year, North West England water firm United Utilities opens call for Innovation Lab, its pioneering ideas incubation programme.
- OneTech Spins Out from Capital Enterprise to Support Underserved Communities in Tech Across the UK 18th May 2023 Not-for-profit OneTech has spunout from Capital Enterprise to expand its offering and continue its mission of creating a more equitable, diverse and supported startup ecosystem.
