Investment announced in Aisha, the award-winning halal baby food manufacturer
by Startacus Admin
Aisha, the award-winning halal baby food manufacturer, secures seven-figure investment from the Foresight Group to help its marketing, development and international expansion plans.
for aisha, the award-winning halal baby food manufacturer, has announced a major seven-figure investment in its company. The funding, from leading independent infrastructure and private equity investment firm, the Foresight Group, will enable the brand to further develop its UK and international expansion plans, bolster its management team and further invest in its trade and consumer marketing activities.
Established in 2015, for aisha is the only halal baby food in the UK and is one of the UK’s fastest growing baby food brands, enjoying 30% year on year growth.
Founder, Mark Salter says: “for aisha is aimed at all parents who want to feed their children nutritious meals with real ingredients,” “We have a wide variety of meals on offer - from pouches to tray meals. They’ve been developed to help broaden the taste palates and repertoire of little ones, to encourage them to eat a wider variety of foods as they grow.”
“The for aisha range is halal and tayyib. Our recipes have been developed by a chef and dietitian and include a delicious blend of spices and herbs so that they taste and smell great. We don’t add sugar or salt, additives or preservatives, so you can be sure you’re feeding your little ones nutritious, real ingredients every time.”
The range is currently sold in Sainsbury’s and Asda and online via Ocado and foraisha.com and is now starting to roll out to independent and convenience stores across the UK. Martin Clarkson has recently been appointed as Director of International Sales & Brand Licensing, and Jonathan Bur as non-exec director, with both aiming to help the brand’s marketing development and international expansion.
Exciting times ahead we feel!
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Published on: 13th November 2019
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