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InsurTech Startups looking to disrupt the Insurance Industry

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by Startacus Admin

InsurTech Startups

Insurance is an industry that has remained unchanged for a very long time. The structures used by the vast majority of insurance companies by no stretch of the imagination favour the customer, they are outdated, and the industry needs a shakeup. Here are some disruptive InsurTech startups aiming to do just that.


InMyBag is aimed primarily at mobile workers, for whom insurance cover on the devices and equipment they haul around with them all the time would be most useful,In my Bag if not vital. By working with Amazon and Apple, InMyBag guarantees same-day replacement of devices that can’t be repaired (which they will also do same-day). And thanks to a partnership with CrashPlan, your data will be backed up in real time, ready to be recovered whenever you need it. 


Guevara is a peer-to-peer car insurance startup in which part of people’s premiums go into a pool shared by a group of similar members. That pool can then be used to pay for any claims, and when it comes to renewal, the pool only needs topping up again. In this way, members can save up to 50% on their renewals.

Insure a ThingInsure a Thing

Insure a Thing is aiming to disrupt the insurance industry that still rests on an outdated structure, starting with bicycle insurance. Much like Guevara, members are put into groups; however, rather than pooling funds, Insure a Thing takes no payments whatsoever from members unless there is a claim from within your group. Their name alone suggests that bicycles are just a stepping stone for other kinds of cover in the future.


Cuvva is a car insurance startup tailored for either those who need short term cover, or who use their car infrequently. For those wanting to borrow a car, or take their classic weekend sports car down to the beach for the day, cover can be taken for 1 hour up to 28 days, without any effect on the owner’s insurance policy. For those who don’t want to be paying insurance for the time their car is sat in their garage, Cuvva’s flexible subscription cover can be adapted to how much they drive.

we savvyWeSavvy

Set to pitch at the upcoming upSTART 17 startup pitch event, WeSavvy is a platform for those who provide insurance as much as it is for policyholders. The app collects data on the policyholder’s lifestyle for the provider, and rewards points to the policyholder for walking, running, or cycling. These are converted into benefits and cash points to be claimed at any time.


TikkR is a platform for insurance in the moment. Not everything in life can be anticipated, and if you find yourself unexpectedly invited for an hour of waterskiing, for example, you don’t want to have to turn it down because you aren’t insured. TikkR allows you to simply switch on your cover, give a few quick details about what you’re going to be doing, and have peace of mind knowing that you and your equipment are covered.

Digital Risks

Designed specifically for digital businesses, insurance cover with Digital Risks is created to grow with your business. Your business can start out with just you and a laptop, so start out with cover for that laptop, and perhaps protection against data breaches and cyber attacks. When you make it big the next month (because why not?), add public liability, employer’s liability, professional indemnity, and everything else a business of any size could need.


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Published on: 3rd June 2017

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