Indiegogo Pilots Forever Funding
by Startacus Admin
Crowdfunding is bloomin’ marvellous isn’t it? And if Indiegogo is to have its way, it could be about to take yet another giant leap forward, through its 
pioneering development of a new ongoing funding scheme.
Thus far, all crowdfunding platforms have offered eager campaigners a splendidly simple proposition - reach your funding target, and the money is yours, fail to reach it and it's not… straightforward, effective and fairly unquestionable.
Could this all be about to change?
Forever Funding via Indiegogo
This new type of crowdfunding campaign will see Indiegogo introduce permanently crowdfunded businesses alongside its existing temporary one-off style offerings.
In an announcement last week Indiegogo detailed the specifics of its pilot programme which will allow a (for now) select group of campaigns to continue raising money after their official deadline, provided of course they have already reached their target figure.
To us this feels like a triumph for common sense. Of course campaigners are delighted to have reached their target, but many must also feel a heavy sense of frustration with the traditional method of crowdfunding. It is quite often the case that the build-up in momentum of a funding campaign is brought to an uncomfortable halt with the arrival of the 
project deadline, leaving many who might have wished to contribute, unable to do so and campaigners lamenting the extra cash they may have missed out on.
The move represents the most significant differentiation yet between Indiegogo and its closest rival on the crowdfunding circuit Kickstarter, and with both occupying such similar roles within a tight space, we are really surprised that it has taken one of them this long to make a move.
We can't wait to see what happens next.
Oh, and if you have a great idea, project or fab startup, why not add it to our collaboration space where you can get great advice and support from mentors, self starters and investors.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
SupplyCompass, a design-to-delivery sourcing platform that provides an efficient and sustainable solution for global supply chains, agrees a £1.5m seed fund deal.
Apprenticeship startup WhiteHat raises $16m Series A led by Index Ventures and prepares to expand its alternative to university.
How can women effectively challenge gender bias in the workplace? Hayley Mackenzie from Boiler Guide, shares here thoughts and experience.
The app that's aiming to help us to take the first step in reversing climate change...
The startup that's providing Nursing Home residents with additional meaningful social interactions provided by local people!
Some easy and inexpensive ways to make your start-up more secure.
The vidiCREW app is on a mission to show your wedding through the eyes of your loved ones. How does it work?
The Startup Leadership Program continues to grow, inviting applications for its 9th London cohort to join the six-month program.
The SaaS startup that helps training providers make the most of their customer feedback
If you're looking for a suitable location to launch your next UK business, Manchester deserves a spot on your shortlist; here’s why.
Published on: 25th September 2014
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Startup Leadership Program invites applications for its 9th London cohort 12th Jul 2019 The Startup Leadership Program continues to grow, inviting applications for its 9th London cohort to join the six-month program.
- Latest Zinc Company Builder Programme to transform the quality of later life 9th Jul 2019 Do you want to build a new purpose-driven startup with support from a world-class network of experts?
- HealthTech startups sought for Greater Manchester Future of Health Challenge 4th Jul 2019 The Greater Manchester Future of Health Challenge is on the hunt for innovative healthtech startups and scaleups...
- Seedrs FMCG Accelerator Programme to help 10 UK-based FMCG businesses 3rd Jul 2019 Seedrs have launched their first FMCG Accelerator Programme dedicated to helping up to 10 UK-based FMCG businesses raise capital.
