Indiegogo Pilots Forever Funding
by Startacus Admin
Crowdfunding is bloomin’ marvellous isn’t it? And if Indiegogo is to have its way, it could be about to take yet another giant leap forward, through its 
pioneering development of a new ongoing funding scheme.
Thus far, all crowdfunding platforms have offered eager campaigners a splendidly simple proposition - reach your funding target, and the money is yours, fail to reach it and it's not… straightforward, effective and fairly unquestionable.
Could this all be about to change?
Forever Funding via Indiegogo
This new type of crowdfunding campaign will see Indiegogo introduce permanently crowdfunded businesses alongside its existing temporary one-off style offerings.
In an announcement last week Indiegogo detailed the specifics of its pilot programme which will allow a (for now) select group of campaigns to continue raising money after their official deadline, provided of course they have already reached their target figure.
To us this feels like a triumph for common sense. Of course campaigners are delighted to have reached their target, but many must also feel a heavy sense of frustration with the traditional method of crowdfunding. It is quite often the case that the build-up in momentum of a funding campaign is brought to an uncomfortable halt with the arrival of the 
project deadline, leaving many who might have wished to contribute, unable to do so and campaigners lamenting the extra cash they may have missed out on.
The move represents the most significant differentiation yet between Indiegogo and its closest rival on the crowdfunding circuit Kickstarter, and with both occupying such similar roles within a tight space, we are really surprised that it has taken one of them this long to make a move.
We can't wait to see what happens next.
Oh, and if you have a great idea, project or fab startup, why not add it to our collaboration space where you can get great advice and support from mentors, self starters and investors.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
The FinTech startup which is shaking up how personal taxes are done in the UK....
leAD Sports is on the hunt for early-stage SportsTech startups to join their latest 12-week Accelerator program in the heart of Europe’s thriving and vibrant startup ecosystem in Berlin.
The London based startup that's analysing the natural interactions between autonomous systems and people
The startup that's using advanced technologies to transform un-recyclable plastics into virgin quality chemicals...
London-based cyber-security startup PixelPin want to simplify security using image-based authentication to replace passwords.
The InsurTech startup which covers the risk of non payment of invoices...
AO, the UK’s leading online-only household appliance and electrical retailer is looking discover and integrate startups with solutions that will help AO’s customers.
.jpeg)
Technology has transformed how people interact. We are on the cusp of an exciting new era in clinical communication, and a key shift in the empowerment of patients as a stakeholder in healthcare.
Exercise made fun thanks to this location-based strategy game for runners and walkers
The innovative Social Community App that's been created for those living & working with Dyslexia and ADHD...
Published on: 25th September 2014
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- leAD Sports Accelerator targets a hat trick of successful SportsTech cohorts 23rd Apr 2019 leAD Sports is on the hunt for early-stage SportsTech startups to join their latest 12-week Accelerator program in the heart of Europe’s thriving and vibrant startup ecosystem in Berlin.
- AO launches Innovation Lab to integrate online retail solutions 17th Apr 2019 AO, the UK’s leading online-only household appliance and electrical retailer is looking discover and integrate startups with solutions that will help AO’s customers.
- EDP searching for startups to join the Starter Acceleration Program 8th Apr 2019 EDP, one of Europe's major electricity operators is currently looking for startups for their new EDP Starter Acceleration Program.
- United Utilities launches Innovation Lab 2.0 21st Mar 2019 Leading UK water and wastewater company United Utilities has launched its second accelerator programme to help innovative businesses grow and develop their solutions through a collaborative approach.
