.gif)
Indiegogo Pilots Forever Funding
by Startacus Admin
Crowdfunding is bloomin’ marvellous isn’t it? And if Indiegogo is to have its way, it could be about to take yet another giant leap forward, through its 
pioneering development of a new ongoing funding scheme.
Thus far, all crowdfunding platforms have offered eager campaigners a splendidly simple proposition - reach your funding target, and the money is yours, fail to reach it and it's not… straightforward, effective and fairly unquestionable.
Could this all be about to change?
Forever Funding via Indiegogo
This new type of crowdfunding campaign will see Indiegogo introduce permanently crowdfunded businesses alongside its existing temporary one-off style offerings.
In an announcement last week Indiegogo detailed the specifics of its pilot programme which will allow a (for now) select group of campaigns to continue raising money after their official deadline, provided of course they have already reached their target figure.
To us this feels like a triumph for common sense. Of course campaigners are delighted to have reached their target, but many must also feel a heavy sense of frustration with the traditional method of crowdfunding. It is quite often the case that the build-up in momentum of a funding campaign is brought to an uncomfortable halt with the arrival of the 
project deadline, leaving many who might have wished to contribute, unable to do so and campaigners lamenting the extra cash they may have missed out on.
The move represents the most significant differentiation yet between Indiegogo and its closest rival on the crowdfunding circuit Kickstarter, and with both occupying such similar roles within a tight space, we are really surprised that it has taken one of them this long to make a move.
We can't wait to see what happens next.
Oh, and if you have a great idea, project or fab startup, why not add it to our collaboration space where you can get great advice and support from mentors, self starters and investors.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
SEO should be a vital element of your digital marketing strategy - here's an overview of what it is, why it matters and the potential benefits it can bring
A €40M first fund has just been launched by Lunar Ventures to support the next wave of European DeepTech Software startups
Junk Kouture opens registrations for its 2022 competition and continues its partnership with RTÉ to showcase Ireland's young creatives
Gary Styles, CEO and Founder at sustainability platform Zellar shares his insights on why sustainability matters and what small businesses can do to make a difference.
Business owners and startup founders in NI invited to take part in a survey aiming to review the inclusive nature of entrepreneurship in NI.
 and Steven Hunter (R)_Landscape 3.jpg)
Innovative Debt Capital Markets Intelligence Platform, 9fin secures major funding to support its expansion into the US market
Local musicians and bands in Northern Ireland! Here's a paid opportunity to have your video featured during the Work: In Progress hybrid event.
The lowdown on PixelMax, the Manchester-based startup that's created an innovative virtual workplace solution that enables productivity, creativity and connectivity.
Unsure what you should be looking for when choosing an insurance broker for your business? These tips will help...
Showcase your innovative workplace solution at the Work: In Progress startup pitch competition taking place during the Work: In Progress event on 10th November.
Published on: 25th September 2014
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Deeptech software startup fund launched by Lunar Ventures 15th Oct 2021 A €40M first fund has just been launched by Lunar Ventures to support the next wave of European DeepTech Software startups
- London-founded fintech 9fin Raises £8M Series A 13th Oct 2021 Innovative Debt Capital Markets Intelligence Platform, 9fin secures major funding to support its expansion into the US market
- Future of Work and Workplace Solutions sought for all-island Irish Startup Pitch Comp 8th Oct 2021 Showcase your innovative workplace solution at the Work: In Progress startup pitch competition taking place during the Work: In Progress event on 10th November.
- French startup Cala Announces €5.5M Seed Round 6th Oct 2021 Cala's mission to innovate the catering sector continues as it secures funding boost to support expansion of its fully autonomous restaurant chain
