Indiegogo Pilots Forever Funding
by Startacus Admin
Crowdfunding is bloomin’ marvellous isn’t it? And if Indiegogo is to have its way, it could be about to take yet another giant leap forward, through its 
pioneering development of a new ongoing funding scheme.
Thus far, all crowdfunding platforms have offered eager campaigners a splendidly simple proposition - reach your funding target, and the money is yours, fail to reach it and it's not… straightforward, effective and fairly unquestionable.
Could this all be about to change?
Forever Funding via Indiegogo
This new type of crowdfunding campaign will see Indiegogo introduce permanently crowdfunded businesses alongside its existing temporary one-off style offerings.
In an announcement last week Indiegogo detailed the specifics of its pilot programme which will allow a (for now) select group of campaigns to continue raising money after their official deadline, provided of course they have already reached their target figure.
To us this feels like a triumph for common sense. Of course campaigners are delighted to have reached their target, but many must also feel a heavy sense of frustration with the traditional method of crowdfunding. It is quite often the case that the build-up in momentum of a funding campaign is brought to an uncomfortable halt with the arrival of the 
project deadline, leaving many who might have wished to contribute, unable to do so and campaigners lamenting the extra cash they may have missed out on.
The move represents the most significant differentiation yet between Indiegogo and its closest rival on the crowdfunding circuit Kickstarter, and with both occupying such similar roles within a tight space, we are really surprised that it has taken one of them this long to make a move.
We can't wait to see what happens next.
Oh, and if you have a great idea, project or fab startup, why not add it to our collaboration space where you can get great advice and support from mentors, self starters and investors.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Oval and Seedrs have built the technology enabling the first in-app investment experience for fintech users to be able to invest in startups
The UK’s first algorithm based flatmate matchmaker, Ideal Flatmate closes its latest funding round with total Seed funding now passing £2m
Major investment news for Perlego, the London-based startup that is on a mission to make education material accessible for all
A short guide to hiring the best service providers for your organisation so that you don’t waste your time and money.
The London startup Show4me, that has created a global interaction network aimed at Music industry professionals and fans alike
.jpeg)
These tips for startups And entrepreneurs could transform your video output and have a dramatic impact on your marketing results.
Technology and ecommerce in particular has already had a profound impact on the fashion industry. Ken Price, Co Founder, Blake Mill explains how.
Deyan Dimitrov bootstrapped Laundryheap into profitability before taking any VC funding. He suggests other businesses should focus on bootstrapping, before turning to investment.
What is the long-term vision for our education system? In 2020, let’s focus on releasing EdTech from its shackles, says Ricky Doyle, co-founder of Practice Labs.
Zen Educate is an innovative digital staffing platform enabling supply teachers to be connected with schools more efficiently
Published on: 25th September 2014
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- London-based startup Perlego raises £7 million 19th Nov 2019 Major investment news for Perlego, the London-based startup that is on a mission to make education material accessible for all
- Investment announced in Aisha, the award-winning halal baby food manufacturer 13th Nov 2019 Aisha secures seven-figure investment from the Foresight Group to help its marketing, development and international expansion plans
- Construction tech startup ShapeDo secures investment from VC firm Goldacre 13th Nov 2019 ShapeDo from the 2018/2019 RELab cohort has secured investment from Goldacre in its innovative construction project management software
- Culture Amp launch Diversity and Inclusion Starter Kit to bring best practices to UK businesses 8th Nov 2019 The latest ways in which leading people and culture platform Culture Amp aim to help organisations manage their diversity and inclusion practices and policies
