Improving Products, Services, Sales and Satisfaction: How Business Surveys Help

by Startacus Admin
Thanks to the technology that is available today, it is easy to create and customize online surveys. When done right, business surveys on employees, customers, suppliers and the market in general can help to improve major aspect of a business. Here's a few ways how:
Guiding and Improving Product Development
This is the age of the consumers, and it is for that reason that listening to what your customers have to say about your current products/services and that of the competitors can help a business redirect its efforts in the right direction. The opinions and views expressed by the customers and target audiences serve two primary functions, which are as follows:
- Improvement of the existing products/services to cater to their needs
- Launching of new products/services that are in line with what they want
Employee Satisfaction
It may sound cliched, but the fact that every business is only as good as the people they hire is one of the fundamental truths. However, even the best employees can become disgruntled over time and that is never good news for a business. A well-designed and well-planned business survey helps employers figure out whether there is common dissatisfaction among the employees that point towards a pattern. Also, the right questions and anonymity of the survey can uncover the exact reasons responsible for the mounting dissatisfaction.
Customer Satisfaction
As discussed in the first point, understanding customers and what they want is key to the success of a modern business, but customer satisfaction is not only limited to products and services provided at the time of the sale. An online survey geared especially towards finding out how satisfied your customers are will also cover aspects of post sales service, reception of the company’s marketing ventures, complaints after long-term use, etc. The idea is not only to gather as much data as possible regarding the problematic areas that are affecting customer satisfaction negatively and improve them, but also to improve further on the aspects that customers find to be the most satisfactory.
Generating Leads and Increasing Engagement with Quizzes
Since survey quizzes are more generalized and do not directly target a very particular group, they need to be fun, similar to those we often see on sites like BuzzFeed. As long as they are engaging, people are more likely to spend at least some time on them. The cleverly designed questions help businesses generate new leads to widen their target customer base. A few examples of how quizzes are integrated into the business model are as follows:
- Personality quizzes provide information for better understanding the customers
- Knowledge quizzes are ideal for education/training-based businesses to lead customers onto the right landing page
- They can both be used simultaneously to funnel visitors towards a sale
Business surveys of any type are designed with the intent to gain some sort of an insight and it is this valuable insight which can help with anything from a successful product launch to building a good reputation in the field.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Got a business in the manufacturing sector? These tips on how you can reduce energy costs while being more sustainable are well worth a read...

Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.

Nassia Skoulikariti, Director of IoT Programmes, Mobile Ecosystem Forum shares some insights on how IoT is having a significant impact on all our lives.

Roger James Hamilton, Founder and CEO of Genius Group, a world-leading entrepreneur Edtech and education group, discusses how introducing a globalized curriculum will help better prepare students.

SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.

41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.

Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.

Thingtrax Secures £4.3M to Empower Manufacturers to Build the Factories of the Future

A measure of inflation relief for small firms sees transport costs fall but service price increases remain elevated

Bedfordshire-based HR tech startup HR DataHub has built a range of tools for HR departments
Published on: 7th October 2018
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- SureIn Secures €4M to Close the SMB Insurance Gap 15th Aug 2023 Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.
- SuperFi raises $1M pre-seed funding round 28th Jul 2023 SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.
- Startups rely on AI & sustainability for new partnerships 27th Jul 2023 41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.
- Another Round closes £300k Seed round to revolutionise personal training 21st Jul 2023 Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.