Iceland Innovation Lab seeks innovative startups

by Startacus Admin

Iceland Innovation Lab launches in collaboration with L Marks, seeking to self-disrupt and embrace digital methods to future-proof business operations and enhance customer experiences.
Iceland Plc has launched the Iceland Innovation Lab accelerator programme to help startups grow through partnership and investment.
The Iceland Innovation Lab is a step Iceland is taking to ensure that they remain a leader in the food retail industry, and further enhance their offering to consumers.
The programme is seeking innovative startups so that they can work together with Iceland to develop solutions that will help shape the future of both businesses, with Iceland Innovation Lab interested in startups within categories that can help with the following areas: -
Seamless Customer Experience: With a current database of over 12 million customers, Iceland is looking for solutions that can help personalise and automate communications to them.
Supply Chain Optimisation: Solutions that can help Iceland improve the ordering and logistics process, with a particular focus on short-life products and product promotions.
Instore Processes: With over 23,000 employees spread across 900 UK locations, Iceland needs solutions in communicating the right message to the right team members at the right time.
Sustainability: Iceland is an environmentally conscious organisation; the first UK supermarket to pledge to do away with own-label plastic packaging by 2023, to support a deposit return scheme to reduce plastic pollution, and to trial reverse vending machines for plastic bottles. They particularly want to hear from clean-tech startups that are creating innovative solutions which will help them to maintain industry leadership in building an eco-friendly supply chain.
Wildcard: The wildcard category allows startups to suggest how they might help Iceland innovate in an area they might not have thought of yet. This is your chance to show them something they didn’t know they needed!

Run in collaboration with corporate innovation specialists L Marks, the 9-week programme, will aim to bring further benefits to attending startups. Some of which include:
-
Mentorship from internal and external experts with diverse market expertise
-
Product validation from Iceland’s stakeholders and customers
-
Testing in a live customer environment
-
Opportunity to gain investment with the chance to pitch to L Marks and Iceland
-
Access to Iceland’s scale and network, covering over 900 stores across the UK
-
Pilot opportunities.
Startups offered a place in the programme will have dedicated workspace available at Iceland’s Deeside office, near Chester, but there is no restriction on where in the world the startups are originally based (visa's permitting of course etc).
Each team will enter into an option Agreement with L Marks which will allow investment in exchange for equity. These will be made on a case-by-case basis and all Option Agreements will have a six month expiry period.
Applications are open until 18 July, with a pitch day on 14 August before the programme starts on 10 September 2018.
Interested? Applications can be made via https://www.f6s.com/iceland-innovationlab/apply and for all the details and FAQs head to www.icelandinnovationlab.com to find out more. Good luck to all whom apply!
Content written in partnershop with L Marks.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Tech Nation calls for tangible support to secure capital, talent, growth and exits needed to accelerate the growth of UK tech in decade ahead.

Glasgow-based This is Milk seeks investment for Neve Learning, its cloud-based Ed-Tech platform that has inclusivity and accessibility at its core.

With the UK facing a clear digital skills gap, Amy Caton, Digital Talent and Impact Senior Manager at BT Group shares some insights on what businesses should do to close that divide.

The lowdown on Berlin-based Beazy and its innovative solution that helps teams to plan, produce and deliver creative content and helps businesses to connect with talented content creators.

The lowdown on Fluffy, the app offering dog training, 24/7 vet messaging and insurance to give pet owners peace of mind and support them with their pet care responsibilities.

Huckletree's new Web3 HQ aims to put London’s West End at the forefront of Britain’s tech superpower ambitions.

Leading sports marketing platform, OpenSponsorship announces move into music sector, the first new vertical industry for the trans-Atlantic martech business.

Kingussie High School scoops first place for Junior and Senior categories at this year’s Growing Future Assets Competition.

The lowdown on Manchester-based Arctic Shores and its innovative recruitment solution to help candidate potential count as much as skills and experience.

With the demand for tattoo removal now greater than ever, specialist NAAMA Studios makes a bid for a further £11m in funding.
Published on: 26th June 2018
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Tech Nation report reveals UK Tech could quadruple in value by 2032 with right conditions 23rd Mar 2023 Tech Nation calls for tangible support to secure capital, talent, growth and exits needed to accelerate the growth of UK tech in decade ahead.
- Neurodiverse learning and training platform Neve shares major six-figure investment opportunity 22nd Mar 2023 Glasgow-based This is Milk seeks investment for Neve Learning, its cloud-based Ed-Tech platform that has inclusivity and accessibility at its core.
- Huckletree opens new London hub for tech companies pioneering Web3 solutions 16th Mar 2023 Huckletree's new Web3 HQ aims to put London’s West End at the forefront of Britain’s tech superpower ambitions.
- OpenSponsorship making its move into the music sector 16th Mar 2023 Leading sports marketing platform, OpenSponsorship announces move into music sector, the first new vertical industry for the trans-Atlantic martech business.