Iceland Innovation Lab seeks innovative startups
by Startacus Admin
Iceland Innovation Lab launches in collaboration with L Marks, seeking to self-disrupt and embrace digital methods to future-proof business operations and enhance customer experiences.
Iceland Plc has launched the Iceland Innovation Lab accelerator programme to help startups grow through partnership and investment.
The Iceland Innovation Lab is a step Iceland is taking to ensure that they remain a leader in the food retail industry, and further enhance their offering to consumers.
The programme is seeking innovative startups so that they can work together with Iceland to develop solutions that will help shape the future of both businesses, with Iceland Innovation Lab interested in startups within categories that can help with the following areas: -
Seamless Customer Experience: With a current database of over 12 million customers, Iceland is looking for solutions that can help personalise and automate communications to them.
Supply Chain Optimisation: Solutions that can help Iceland improve the ordering and logistics process, with a particular focus on short-life products and 
product promotions.
Instore Processes: With over 23,000 employees spread across 900 UK locations, Iceland needs solutions in communicating the right message to the right team members at the right time.
Sustainability: Iceland is an environmentally conscious organisation; the first UK supermarket to pledge to do away with own-label plastic packaging by 2023, to support a deposit return scheme to reduce plastic pollution, and to trial reverse vending machines for plastic bottles. They particularly want to hear from clean-tech startups that are creating innovative solutions which will help them to maintain industry leadership in building an eco-friendly supply chain.
Wildcard: The wildcard category allows startups to suggest how they might help Iceland innovate in an area they might not have thought of yet. This is your chance to show them something they didn’t know they needed!
Run in collaboration with corporate innovation specialists L Marks, the 9-week programme, will aim to bring further benefits to attending startups. Some of which include:
-
Mentorship from internal and external experts with diverse market expertise
-
Product validation from Iceland’s stakeholders and customers
-
Testing in a live customer environment
-
Opportunity to gain investment with the chance to pitch to L Marks and Iceland
-
Access to Iceland’s scale and network, covering over 900 stores across the UK
-
Pilot opportunities.
Startups offered a place in the programme will have dedicated workspace available at Iceland’s Deeside office, near Chester, but there is no restriction on where in the world the startups are originally based (visa's permitting of course etc).
Each team will enter into an option Agreement with L Marks which will allow investment in exchange for equity. These will be made on a case-by-case basis and all Option Agreements will have a six month expiry period.
Applications are open until 18 July, with a pitch day on 14 August before the programme starts on 10 September 2018.
Interested? Applications can be made via https://www.f6s.com/iceland-innovationlab/apply and for all the details and FAQs head to www.icelandinnovationlab.com to find out more. Good luck to all whom apply!
Content written in partnershop with L Marks.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Atoa announces pre-seed funding for its solution to empower and improve cash flow for independent, small and mid-sized UK retail merchants.
 Tong Gu, Reem Mobassaleh Wyndham and Monik Pham.jpg)
Pact launches its first £30M fund to back early-stage European tech startups using technology for economic inclusion, well-being and climate solutions.
Paris-based startup Immortal Game uses blockchain technology to add a new dimension to the most played board game in the world.
Co-Founders seeking people with innovative ideas and desire to create startups that could change the world for its 2023 programme.
Marketers - want to turn shoppers into customers this Black Friday? Marietta Chatzidiakou, Senior Content Consultant at Digital Ethos shares some tips on how to do just that.
Data from more than 500 companies reveals the core health of SaaS startups and assesses how European companies have performed relative to American counterparts.
The lowdown on Symphony, the startup that'll give you a front row seat to enjoy the finest live performances by some of the most famous orchestras in the world...
.png)
SeedLegals, the leading legal automation platform for startup funding steps into backing blockchain marketplace in carbon-neutral deal.
The lowdown on Boxlist, the AI-powered social network aiming to be your new go-to place for discovering TV and film recommendations across all streaming services.
Goodera secures major investment to support its mission of helping employees find meaningful volunteering experiences.
Published on: 26th June 2018
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- UK fintech Atoa secures $2.2M pre-seed round as it kills Visa and Mastercard fees for businesses 24th Nov 2022 Atoa announces pre-seed funding for its solution to empower and improve cash flow for independent, small and mid-sized UK retail merchants.
- Female-led Pact Launches £30m Seed Fund 24th Nov 2022 Pact launches its first £30M fund to back early-stage European tech startups using technology for economic inclusion, well-being and climate solutions.
- Catalyst's Co-Founders programme opens for applications 23rd Nov 2022 Co-Founders seeking people with innovative ideas and desire to create startups that could change the world for its 2023 programme.
- Capchase “Pulse of SaaS” Report Shows SaaS Startups Remain Resilient During Economic Uncertainty 21st Nov 2022 Data from more than 500 companies reveals the core health of SaaS startups and assesses how European companies have performed relative to American counterparts.
