Human holograms in augmented reality
by Startacus Admin
London-based HoloMe has developed the technology to create a holographic version of a person without special equipment...
Holograms. The thing of Star Trek, Star Wars, Star...sky and Hutch? Maybe not, but it’s been a while; we don’t remember. Holograms are one of the main staples of sci-fi and, along with androids and flying cars, are pretty much seen as a landmark of when the future will have arrived. And arrived it has. Kind of.
Okay, you’ll still need to hold up a screen, but it’s a step in the right direction and one that will be interesting to see come to life.
London-based HoloMe has developed the technology to create a holographic version of a person without special equipment - soon, just a phone camera and as little free storage space as 7mb.
You will simply point a camera at yourself and the technology will suck your essence into a digital limbo where you will reside forever more. At least that is more or less the gist of this witchcraft as far as we can tell. HoloMe creates this technology for brands to use as they 
will, and already fashion retailer ASOS has taken it up, trialling a ‘virtual catwalk’, where you can bring a model into your bedroom to model clothes for you.
In this way, you get a better sense of the clothing than you would from a static image. London College of Fashion recently held the world’s first augmented reality fashion show, which HoloMe’s founder helped with, and French Eurovision star Amir produced an AR music video in May using HoloMe.
The uses for this technology are limited only by our imaginations! And also the technological limitations. But soon, your remote business meetings may include all participants sitting together in augmented reality from all around the world, or college-bound offspring sitting in your front room for a chat.
The next time you get a cold call about PPI, the creepy robot lady might be standing in your hall. Wondrous! Although for now the holograms won’t be customisable in the sense of scanning yourself in and trying on clothes, holographic projections in augmented reality give a much better sense of scale than still imagery or normal video, and can increase immersion.
In the march towards the future, at least in the holo-realm HoloMe is our only hope (it’s an old one Star Wars reference, sir, but it checks out).
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
The inaugural LINEUP tech event, happening in Derry, NI has announced key speakers, sponsors and themes for its 5th March event.
Take advantage of today’s digitised world! Here are 4 reasons digital marketing could work for you and your business.
Research shows that the majority of staff prefer benefits to high monetary compensation. Here are some ideas on how to increase talent retention...
Innovative project launched by UK Proptech startup to reduce workers' commuting and in turn help alleviate pollution and congestion
Startup funding is never easy, however here are a few of the options that can help you fund your startup without going broke in the process
The future and success of Britain’s high streets has been long debated. So, what are the tech trends that could help impact the Highstreet in 2020?
Innovative startups are currently being sought by BMW Group Financial Services UK which has just launched the third instalment of its Innovation Lab
Starting a business can be a lot of hard work, so here's a few ways to avoid burnout and find a healthy work life balance.
The child health app on a mission to become the first nationwide digital redbook, just got a step closer to making their mission a reality...
The Cambridge-based startup that has created an empowering tool to drive the next wave of biological innovation
Published on: 30th August 2019
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Lineup 2020 announces key speakers, sponsors and themes 27th Jan 2020 The inaugural LINEUP tech event, happening in Derry, NI has announced key speakers, sponsors and themes for its 5th March event.
- Ideation NI Thon at NI Science Festival sets out to solve global issues 17th Jan 2020 At one-day event Ideation NI Thon, students will get the chance to solve global and local sustainability, environmental, city and health problems.
- NI startup ESTHER takes flight to New York 16th Jan 2020 NI startup ESTHER, a peer-2-peer giving platform allowing charitable donors to give money directly to people living in poverty, head to New York for a 4-day fact finding mission.
- 2019 stats show that the gender pay gap continues 14th Jan 2020 Recent research by Starling bank shows that in 2019, women earned up to £12,319 less per year than their male colleagues of the same age and within the same industry
