Huckletree CEO calls for re-energisation of European workspace market

by Startacus Admin

Huckletree, the workspace accelerator will set out to become a pan-European business, after announcing its strategy for expansion, which will see three new hubs opening by the end of the year, starting in Oslo next month.

And at the same time as this annoucement, Huckletree CEO, Gabriela Hersham, has called for a ‘re-energisation’ of the European workspace market.

The expansion into Europe comes as Huckletree marks five years of operations. In addition to expanding to Oslo, Huckletree will open new hubs in Dublin and Manchester, each curated by sector and theme, to deliver much-needed re-energisation to the European workspace market.

Founded in 2014 by Gabriela Hersham and Andrew Lynch, Huckletree’s global network of members will aim to span over 2000 members across London, Dublin, Manchester and Oslo by the end of 2019.

Gabriela Hersham said:

“Most European cities now have an array of coworking offerings; but too many are just focused on desk space, and little else. The industry suffers from short-termism, which is not sustainable or what entrepreneurs need."

In a strategy which solidifies its shift away from the ‘traditional’ workspace model of offering desk space, Huckletree’s hubs are based on theme and sector, handpicking businesses and VCs who share similar mindsets and operate within similar fields.

The model is already tested in the UK, with an Investor and Venture Capital Hub in Huckletree Soho Central London and a GovTech hub in PUBLIC Hall in Westminster, Huckletree’s new workspace with venture firm PUBLIC.

"Having hubs based on theme or sector means that our growth will never be based on landing one or two large corporate members. Instead, our ambition and vision is focused on continuing to bring together thousands of growing businesses and entrepreneurs with shared values, who together are creating a bigger network and driving industry change."

Huckletree’s new hub in Oslo is the business’ first location outside of the UK and Ireland and also marks the first acquisition for Huckletree. Previously the successful Venture hub Pier X, Huckletree will open a Venture Capital and Scale-Up themed hub, following in the footsteps of the Investor themed space in Soho, which opened in June year.

Huckletree is also announcing plans to open its second hub in Dublin in The Oval Building in Ballsbridge - the first Irish workspace specially for fintech companies, advisories, VCs and brands, taking its reach to over 50,000 sq ft of space in Ireland.

Meanwhile in the UK, Huckletree will also be opening a space in Manchester, where it will be taking over the city’s old Daily Express building to bring together local entrepreneurs from across Digital Lifestyle and Media.

Based in Dublin? You might be interested to know Startacus are hosting an event at this year's Startup Week Dublin at Huckletree Dublin. 

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• #workspace
• #coworking
• #europe
• #dublin
• #manchester
• #oslo
• #gabriela hersham
• #huckletree

Published on: 22nd September 2019