How your organisation can boost its number of enquiries

by Startacus Admin
It is a worrying thought; when you work for an organisation whose services many people could benefit from, to come across people you could help or who would be interested in an organisation like yours – but who have no idea your organisation exists! It can be especially dispiriting to wonder how many more people there are out there who you have not met – but whose lives would be improved by knowing about your organisation. Finding ways to widen your recognition and increase the number of enquiries you receive should therefore be a high priority for any growing organisation, however new or well-established.
Take advantage of social media
There can now be no doubt, social media is here to stay – Facebook has gone from a new trend, fifteen years ago, to become an indispensable part of our communication infrastructure for over a decade now. Keeping an active social media presence can feel like a thankless task with so many other people having had the same idea, but it is worthwhile to keep some level of activity up as it is one of the places people go to research your organisation when they first hear about it. It is possible to create a page where people with a prospective interest in your organisation can message you, but in a large or popular organisation this can become time intensive as there is a high chance of spam from bots clogging up the messenger, and drowning out the real messages you receive.
Apply for a memorable / trustworthy phone number
However your organisation advertises itself, one medium which can have a surprising effect on your staying power and how well you are remembered is the phone number that you offer people. A memorable phone number can make the small difference between someone remembering to get in touch with you, and you slipping off their radar entirely. Memorable phone numbers can be purchased online, to make that little difference.
However, while prices vary greatly depending on how memorable a number you choose, some organisations which do certain kinds of work qualify for a cheaper rate and a respected 0300 status. If your organisation is a public service, a non-profit, or is tied to a government department then you might qualify for an 0300 number. These numbers can have inexpensive line rental, as well as acting as a badge of your trustworthiness as a non-profit or government-aligned organisation.
Work through word of mouth on a local level
This can be one of the slower ways of increasing enquiries for your organisation, but it can also be very effective. If you and your staff spread the word in person across your personal social networks this can have a much greater effect than an online call to action, as it feels far more real when the people spreading the word are in the room. Indeed, word of mouth has sometimes been called the most important form of social media, so do not let this method pass you by.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
The lowdown on Bidnamic, the startup that's combining advance machine learning with human expertise to help retailers to maximise revenue and profitability from Google Shopping.

Innovative Czech fintech startup 4Trans raises investment to expand first of its type AI driven factoring services across Europe.

Ethical Equity and Streets Consulting join forces to deliver Founder Workshop to help close the inequality gap in startup to scaleup funding.

Fancy being featured in this year’s SmallBiz100, which showcases the best of Britain’s vibrant small business community? There's just a couple of days left to do just that!

Screenloop secures major investment to support further development of its AI-driven recruitment platform that helps companies build the best teams and removes unconscious bias.

New research from School of Marketing reveals the impact that Covid-19 has had on key business sectors in the UK.

The lowdown on AllotMe and its garden-sharing marketplace that pairs people offering up garden space with people seeking garden space to grow their own.

Amazon Joins Forces with Celebrity Entrepreneurs to Host Interactive Livestream to Help Young, Budding Business Owners Grow Their Businesses.

Ethical Artisan Café Chain, Canteen Collective crowdfunding to support further growth and explore sustainable event catering and B2B solutions.

Want to revamp or improve your business? Here are some tips on how helping your staff to improve their knowledge and skills can be one of the best ways to do just that.
Published on: 20th June 2019
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- How the pandemic affected each industry 27th Jun 2022 New research from School of Marketing reveals the impact that Covid-19 has had on key business sectors in the UK.
- The Finalists of DBACE 2022 are revealed 21st Jun 2022 The lowdown on the innovative young visionaries that are in the running for this year's Deutsche Bank Awards for Creative Entrepreneurs.
- OKAPI: Orbits raises €5.5m for Breakthrough Space Traffic Management Software 13th Jun 2022 Innovative German SaaS startup OKAPI:Orbits secures investment to support its mission of securing efficient and safe operations in space.
- Kita, the world's first carbon insurer, raises £350k in pre-seed round 9th Jun 2022 Innovative startup, Kita secures investment to support build and launch of its essential carbon insurance products.