How to Market Your Popup Shop
by Startacus Admin
How to Market Your Popup Shop...continued
Some General Marketing Ideas
-
Are there any businesses in the area that you could approach with regards to mutual recommendations? For example you could team up with a
local coffee shop and offer 10% discounts to your customers and in turn the coffee shop could do the same for you. -
You could also see if any local food outlets such as sandwich shops would be willing to use paper bags with your information on them. The great thing about this idea is that business owners will often be willing to agree because it means one less thing that they have to pay for.
-
Are there any local celebrities that could be persuaded to be photographed in your popup shop, or who could comment about you on their site or blog?
-
Can you think of any events which you could hold in your space to encourage people who would otherwise not be in your store? For example a charity bake sale, a live music event, a craft event etc.
-
Contact your local chamber of commerce to see if there are any business or networking events that you could attend.
-
If your popup is in support of an online retail space, or is intended as a triall for a more permanent store you will want to make sure that you do not waste the brand awareness or customer loyalty that you have managed to create. Getting contact details such as email addresses from customers can be a great way of making sure that you have a way to contact them with further developments about your business. Customers will be unlikely to want to hand over their email address without good reason, so create fun ways to extract this information such as competitions, giveaways and promotions.
-
Make sure that the storefront of your popup shop features something striking which will immediately grab the attention of passers by and encourage them to take a closer look. Remember that you do not have to have a huge budget in order to create a beautiful and striking image - use your creativity.
As with all of our popup related pieces, we really could go on and on with this one, but then we would have no time to write anything else! So, we hope that you have found this basic guide to marketing your popup shop useful and keep an eye out for another popup post coming soon!
If you like what you see here on Startacus, why not become a member of our growing community? It's free! And you'll get all this - exclusive access to our Business Toolkit, discounts and offers galore for your business via our member only business deals, the chance to network and connect with loads of fellow self-starters, and maybe even become our celebrated 'Self-Starter of the Week' and tell the world your startup tale! Join right here for free
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
The lowdown on Berlin-based Beazy and its innovative solution that helps teams to plan, produce and deliver creative content and helps businesses to connect with talented content creators.
Huckletree's new Web3 HQ aims to put London’s West End at the forefront of Britain’s tech superpower ambitions.
Leading sports marketing platform, OpenSponsorship announces move into music sector, the first new vertical industry for the trans-Atlantic martech business.
.jpg)
Kingussie High School scoops first place for Junior and Senior categories at this year’s Growing Future Assets Competition.
The lowdown on Manchester-based Arctic Shores and its innovative recruitment solution to help candidate potential count as much as skills and experience.
With the demand for tattoo removal now greater than ever, specialist NAAMA Studios makes a bid for a further £11m in funding.
By combining machine-learning with zero-party data, new tool launched by MarTech startup Qudo ends the ‘era of assumption’ for marketers.
Want to be your own boss and earn some money whilst travelling? Here are a few ways to do just that...
Innovative app marketing and analytics startup, App Radar becomes first platform to provide app marketers with Generative AI-powered insights into their own apps and competition.
Shropshire-based agri-robotics startup upp is automating broccoli harvesting and 'upcycling' the 80% waste into sustainable protein.
Published on: 20th November 2013
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Huckletree opens new London hub for tech companies pioneering Web3 solutions 16th Mar 2023 Huckletree's new Web3 HQ aims to put London’s West End at the forefront of Britain’s tech superpower ambitions.
- OpenSponsorship making its move into the music sector 16th Mar 2023 Leading sports marketing platform, OpenSponsorship announces move into music sector, the first new vertical industry for the trans-Atlantic martech business.
- Scottish Highlands Home to the Next Generation of Future Female Investors 15th Mar 2023 Kingussie High School scoops first place for Junior and Senior categories at this year’s Growing Future Assets Competition.
- London-based NAAMA Studios on a mission to raise £11m funding 14th Mar 2023 With the demand for tattoo removal now greater than ever, specialist NAAMA Studios makes a bid for a further £11m in funding.
