How to Market Your Popup Shop
by Startacus Admin
Over the past few weeks we have taken on the splendid challenge of compiling a series of posts detailing some of the key things that you will need to consider before you open the doors of your temporary venture.
So far on our popup progress we have delved into; how to select and secure a location for your popup shop, the legalities of running a popup shop and how to source products for your popup shop. Now that you are suitably informed on that lot, it’s time to consider some of the ways that you can market your popup shop.
By its very nature the popup shop offers some truly unique opportunities for creative and unusual marketing techniques and whilst it is true that the type of marketing you use will largely depend on what you sell in your popup shop, there are a number of things we think you would be very savvy to consider.
If you have never run a business before (or perhaps even if you have) you may not be entirely sure what one is, what its purpose is or why you should 
have one. In a nutshell, a press release (or media release) is a piece of written communication that a business can produce and distribute to the media in order to spread the word about interesting or newsworthy developments within their business.
You need only search the words `popup shop` online to see that the media goes absolutely bonkers over the whole popup phenomenon - partly because of their resilience and enormous growth through the recession but more so because they are often innovative, interesting and have a great story behind their creation. When considering a press release you should start thinking about some of the following:
-
Is your popup or the story of its creation interesting enough to warrant a press release? It is important to remember that whilst the media loves to feature popup shops they will only do so if they think that the story on offer is engaging enough... the word `popup` doesn't guarantee that people will be interested.
-
Will a press release be of benefit to your popup shop? Is the exposure that you will receive worth the effort it will take to create and distribute?
-
Have a clear and genuine headline which summarises succinctly the overall message of the press release.
-
In the main body of the release make sure that you include all the information that you would like to see appear in a news story about your popup - most journalists are very busy and will not be willing to undertake lengthy research in order to find out what they need to know. We know its a cliché but you should always keep in mind Who? What? Where? When? Why? and How?
-
Don`t forget to include details of any launch events or special promotions that you will be organising
-
Ensure that the information you provide is interesting, relevant and grabs the attention of the reader.
-
Make sure that you send it to the relevant person and that you tailor it to each different publication if necessary and ensure that you distribute them in a timely manner particularly if your popup will last for a very short time.
-
Remember that there are online communities which are specifically involved in the discussion and promotion of all things popup, so get yourself online and contact some of them to see if they would be interested in doing a feature on you.
Continued on page 2 The FinTech startup which is shaking up how personal taxes are done in the UK.... leAD Sports is on the hunt for early-stage SportsTech startups to join their latest 12-week Accelerator program in the heart of Europe’s thriving and vibrant startup ecosystem in Berlin. The London based startup that's analysing the natural interactions between autonomous systems and people The startup that's using advanced technologies to transform un-recyclable plastics into virgin quality chemicals... London-based cyber-security startup PixelPin want to simplify security using image-based authentication to replace passwords. The InsurTech startup which covers the risk of non payment of invoices... AO, the UK’s leading online-only household appliance and electrical retailer is looking discover and integrate startups with solutions that will help AO’s customers. Technology has transformed how people interact. We are on the cusp of an exciting new era in clinical communication, and a key shift in the empowerment of patients as a stakeholder in healthcare. Exercise made fun thanks to this location-based strategy game for runners and walkers The innovative Social Community App that's been created for those living & working with Dyslexia and ADHD...
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
.jpeg)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- leAD Sports Accelerator targets a hat trick of successful SportsTech cohorts 23rd Apr 2019 leAD Sports is on the hunt for early-stage SportsTech startups to join their latest 12-week Accelerator program in the heart of Europe’s thriving and vibrant startup ecosystem in Berlin.
- AO launches Innovation Lab to integrate online retail solutions 17th Apr 2019 AO, the UK’s leading online-only household appliance and electrical retailer is looking discover and integrate startups with solutions that will help AO’s customers.
- EDP searching for startups to join the Starter Acceleration Program 8th Apr 2019 EDP, one of Europe's major electricity operators is currently looking for startups for their new EDP Starter Acceleration Program.
- United Utilities launches Innovation Lab 2.0 21st Mar 2019 Leading UK water and wastewater company United Utilities has launched its second accelerator programme to help innovative businesses grow and develop their solutions through a collaborative approach.
