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How to Build and Maintain Customer Relations

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by Startacus Admin

customer relations
Building and maintaining good relationships with your customers is absolutely essential for any modern business. Even in today’s world of digital advertising and targeted micromarketing, word of mouth is still a very important consideration for any business looking to reach its maximum potential.


Satisfied customers are a great source of free advertising, but the consequences of poor customer relations are severe; dissatisfied customers are even more likely to talk about your business than satisfied customers, the difference is that their feedback will not be good and the negative view of your business is what will stick in the minds of their friends.

You simply cannot buy the benefits that come from having good relationships with your customers and so they are something that is always worth pursuing for any business.

Build Your Network

Your network comprises all the colleagues, businesses, and other acquaintances you meet as part of your professional life. These contacts that make up your network are valuable lifelines. You never know when your business will need a particular set of skills or when an individual you meet might be able to help you.

Of course, making these acquaintances is only one half of the equation; you also need to maintain these relationships in order to be able to call upon them later. You also never know when your business might be able to help them out. In this way, your network consists of potential customers and you should never pass up the opportunity to secure some new customers.

CRM Software

Customer relationship management software (CRM) is a type of software designed to assist businesses in managing their customer relations through loyalty programs and other methods. CRM software packages come in a number of different forms, each offering different levels of features; small businesses, for example, do not have the same requirements as larger entities and so a more stripped down software package might be more appropriate. Check out this article from Select Hub if you want to compare CRM software.

customer relations

Communication is Key

Without regular contact, relationships can easily atrophy and wither away. Communication is required in order to effectively maintain relationships. No matter how good your first impression is, if you don’t stay in touch, you are unlikely to be remembered. A common error people make is in coming back from an event where they have been networking and not following up on the new connections they have made. When this happens, the benefits of meeting new people are quickly lost.

It can be a good idea to make sure that you send some kind of follow up communication to anyone who provides you with contact details. Even just a simple “nice to meet you” e-mail can make all the difference.

Building and maintaining customer relations is essential for any business hoping to thrive in the modern business landscape. There are a number of different strategies you can employ in order to improve relationships between you and your customers. Ensure that you communicate well with your customers and maintain your relationships with them.


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Published on: 25th September 2017

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