How to Build a Successful Marketing Campaign for Your Business in 2021

by Startacus Admin
Planning a marketing campaign for your business for the year ahead? These tips will help you ensure that it's a success
A successful marketing campaign today needs to be done with the relationship at the forefront. It isn’t enough to offer a great product as you also need to really engage with customers.
2020 was all about the local community. We really got to know our neighbours and our neighbourhoods during this time, and it is here where the hard work and ingenuity of small businesses really shone.
Any business can mimic this sort of relationship, but only when they use these following tips:
Build a Community
First things first, it’s time to think about how you, as a business, can recreate the community feel. This can be by using smart social strategies that bring together users and make people feel like they are part of a collective. It could be done by physically (or digitally) bringing people together.
This can be done in many ways, but generally, try to think of social ways to add to your business. If you sell products, host live how-to’s or share how customers are using your product in their own projects. There are many ways to bring together your customers like a family, so find the unique approach that suits your business.
Use Unique Codes, Links, and Phone Numbers to Track Print Media Success
With online tools and advertisements, you have real-time access and analytics to draw from. With these tools, you’ll know when someone successfully engages with your campaign and can track multiple factors from referral links, all the way to how many engage with your PPC campaign on Google.
With print media this is not so easy. You will absolutely have a lot of viewers when, for example, you run a tv advert or have a panel on the underground, but unless you are smart with it this is no way to connect and determine the ROI of these campaigns.
That is why having special codes, links, or phone numbers is the way to go. If they use a discount code generated by you that links to a single campaign to buy from your site, you know that they saw your ad on that campaign and then carried on to make a purchase. This can help you identify which forms of advertising best engages with your target audience. If you use special 1800 numbers specifically for each print advert, then you will be able to determine where the customer first heard of you and can adjust your marketing strategy from there.
It isn’t just about publishing an ad where many people can see it. It’s about picking your battles and knowing where the most engagement is from. Raising awareness if one thing, but being able to track which advertisements work best is how you can fine-tune your marketing strategy.
Collaborate and Reinvent
Adding value today needs to be done creatively. So many businesses came up with new business models in 2020. If this was your business, carry on with it and make that a marketing highlight, as reinvention inspires and attracts users.
Another thing you can do is to collaborate with others, be that artists or other businesses. By doing this you can offer a new, fun service that you wouldn’t have been able to do on your own. There are so many ways to reinvent yourself with the help of other businesses that will work wonderfully in your marketing efforts.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
The lowdown on the London-based health-tech startup Zedsen that has developed technology that can monitor the user’s bloodstream and collect data by using sensors that simply sit on top of the skin

The early-stage NI startups selected to pitch at LEVELUP 2021, the 2-day event taking place on 21-22 April as part of Derry & Strabane Enterprise Week have now been revealed...

Aimear Lynch, founder of My Pet Lamb and one of our Impacting Founders gives us the lowdown on her eco-conscious startup and business journey to date

The latest addition to the LEVELUP agenda is an online Speed Networking event, in partnership with Allstate NI and powered by Netminds. Come along and make new connections!

Digital DNA, leading lights in the NI Tech and Business community announced as media partners for the LEVELUP events at Derry & Strabane Enterprise Week

Kellie McCord from Toastmasters International shares some tips on a few of the key things you should consider to make sure that the online experience is inclusive and easier for more people

Thinking about embarking on currency trading? Here are some basic tips that will help you do just that...

The innovative Brighton-based startup, Naurt, that has created a plug-and-play toolkit for high-precision, beacon-free tracking

Thinking of using email marketing to promote your startup? Here are a few of the key things to consider when doing just that...

The lowdown on Fleex, the startup that helps companies provide remote employees with all they need to make working from home more comfortable
Published on: 8th January 2021
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Startacus brings virtual speed networking to Derry & Strabane Enterprise Week 2021 12th Apr 2021 The latest addition to the LEVELUP agenda is an online Speed Networking event, in partnership with Allstate NI and powered by Netminds. Come along and make new connections!
- LEVELUP bags Digital DNA as media partners 12th Apr 2021 Digital DNA, leading lights in the NI Tech and Business community announced as media partners for the LEVELUP events at Derry & Strabane Enterprise Week
- Huge rise in dog weddings leads Feast It and Poppy’s Picnic to launch dog wedding planning service 31st Mar 2021 "Mutt-rimonials" are on the horizon thanks to Woof Weddings, the UK's first dedicated wedding planning service for dogs
- Manual, the innovative Men’s Health platform Raises $30M Series A 31st Mar 2021 Manual secures major investment to help with product development and international expansion and its overall mission to become the global destination for men’s health