How to Bootstrap Content Marketing
by Startacus Admin
With over 10 years of experience in content creation and search engine optimisation for SME's, Benjamin Kerry gives Startacus 3 beginners tips on making sure that your content can be found and noticed.
If you’re a startup then there’s two things you have to accept: no one knows you exist, and what’s more, no one cares. Think you’re unique? One in a million? Sure, one in four hundred million entrepreneurs, according to Google Entrepreneurs, creating a total of 69 million early stage products and companies across 56 countries.
Marketing, like sponsors in The Hunger Games, is the difference between life and death. Users, revenue and supporters, or a quiet death from starvation, disease or the elements. Rarely is it always down to a fatal blow from a competitor.
These facts mean that getting noticed is essential. One way you do that is through content marketing. Here is three things you can be doing to bootstrap your content marketing to success.
1. Pick the right tools. In the daunting landscape of social media marketing you could end up on every social network going, only to end up shouting loudly in an empty house. An ideal abject lesson in futility. Instead make sure you pick the right social networks for your business. Think of your audience and target them, be where they are, talk about the things they are interested in, and you will start to get noticed.
2. Be consistent. You know your stuff. You are an expert. So tell the world, but do this consistently. One blog post doesn’t mean you are executing a content marketing strategy very well. A few a month are still tiny drops in a very loud ocean. You need to be sharing with the world your unique knowledge and skills on a regular basis.
3. Remember SEO. Google are always making changes to search algorithms. The last two years they have been very active, launching and updating changes, designed to crack down on shady SEO tactics. If you are a new company its unlikely that these will affect you. But make sure. Double check. Don’t assume. All Google wants to see is new, authentic content written by and for humans. Keep putting that out and it will benefit SEO and improve how quickly your company gets noticed.
Getting noticed is about content. In social networks and search engines we live in a world where content is king. Stick to the strategies above and you will survive and win in the arena.
Benjamin Kerry is the Founder of Precise English with more than 10 years of experience in content creation and search engine optimisation for SME's
Check out the Marketing section of the Startacus toolkit for more handy Marketing tips, articles and links.
Join the Self Start society! If you like what you see here on Startacus and want to get involved yourself, why not become a member of our growing community by joining for free here!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
SupplyCompass, a design-to-delivery sourcing platform that provides an efficient and sustainable solution for global supply chains, agrees a £1.5m seed fund deal.
Apprenticeship startup WhiteHat raises $16m Series A led by Index Ventures and prepares to expand its alternative to university.
How can women effectively challenge gender bias in the workplace? Hayley Mackenzie from Boiler Guide, shares here thoughts and experience.
The app that's aiming to help us to take the first step in reversing climate change...
The startup that's providing Nursing Home residents with additional meaningful social interactions provided by local people!
Some easy and inexpensive ways to make your start-up more secure.
The vidiCREW app is on a mission to show your wedding through the eyes of your loved ones. How does it work?
The Startup Leadership Program continues to grow, inviting applications for its 9th London cohort to join the six-month program.
The SaaS startup that helps training providers make the most of their customer feedback
If you're looking for a suitable location to launch your next UK business, Manchester deserves a spot on your shortlist; here’s why.
Published on: 5th December 2012
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Startup Leadership Program invites applications for its 9th London cohort 12th Jul 2019 The Startup Leadership Program continues to grow, inviting applications for its 9th London cohort to join the six-month program.
- Latest Zinc Company Builder Programme to transform the quality of later life 9th Jul 2019 Do you want to build a new purpose-driven startup with support from a world-class network of experts?
- HealthTech startups sought for Greater Manchester Future of Health Challenge 4th Jul 2019 The Greater Manchester Future of Health Challenge is on the hunt for innovative healthtech startups and scaleups...
- Seedrs FMCG Accelerator Programme to help 10 UK-based FMCG businesses 3rd Jul 2019 Seedrs have launched their first FMCG Accelerator Programme dedicated to helping up to 10 UK-based FMCG businesses raise capital.
