How On-Demand Apps Are Changing Customer Interactions

by Startacus Admin

How On-Demand Apps have changed business, changed customer interactions and boosted customer happiness.

It’s no secret the on-demand economy is growing. This isn’t just speculation, either. The market is currently worth about 57$ billion, an increase from $34 billion in 2016. Odds are good the trend will continue.

Plenty of factors contribute to the rapid growth of the on-demand economy. First, the number of smartphones users worldwide also continues to rise. This means more and more people are able to use on-demand apps.

Second, Millennials and Generation Z, who have grown up with digital technology, are starting to have a major impact on various industries. They’ve learned to naturally expect a certain degree of convenience and efficiency. There’s a reason members of Generation Z order takeout more often than anyone else: They’re used to being able to do so easily.

Early successes have proven that on-demand apps can fulfill the expectations of younger customers. For instance, Uber made it easier than ever to schedule a ride. Customers reacted to the experience positively. Now, they’re using apps for everything from ordering food to finding plumbers.

Businesses will have to adapt to continue meeting the needs of customers. Luckily, that’s good for everyone in the long run.

How On-Demand Apps Have Changed Business

Convenient service is an important factor in the success of any organization. For example, if a customer has two options when choosing a place from which to order dinner (assuming neither restaurant offers remarkably higher-quality food or significantly better pricing), they’ll factor in convenience when making their decision.

Maybe ordering from one restaurant typically involves calling, waiting for someone to pick up, being put on hold, and finally trying to clearly explain the order with background noise drowning out the voice on the other line. The customer then has to wait and hope the person handling their order heard them correctly.

Compare that to the process of ordering from the other restaurant, which is as simple as opening an app and choosing selections from a menu. Again, all other factors being equal, that’s the restaurant the customer will choose.

That’s why so many businesses have developed on-demand apps. They provide that degree of convenience.

On-Demand Apps Boost Customer Happiness

This shift has yielded an increased focus on customer satisfaction. For a long time, means of requesting service from businesses across virtually all industries were stagnant. No business could stand out by offering easier methods.

Thanks to on-demand apps, that’s not the case any longer. Businesses now have greater opportunities to stand out among the competition by serving customers more efficiently. As a result, business owners’ interest in enhancing customer service is renewed.

Standing Out With Your On-Demand App

Of course, with many organizations going this route, businesses must continue improving their on-demand products. Simply offering customers an app isn’t enough to impress customers if many similar businesses also have their own apps. It’s necessary to identify app features that could make one on-demand app more appealing to users than another.

For instance, studies indicate that personalized service makes a good impression on customers. Revenue and loyalty increase as a result. Thus, businesses have begun to leverage innovations like artificial intelligence (AI) when designing their apps. An on-demand app equipped with AI can analyze a customer’s behavior and provide them with a personalized experience they can’t get elsewhere.

There are plenty of other ways business owners can optimize these products. An on-demand app that accepts numerous forms of payment, integrates with customer loyalty programs, provides delivery tracking, and boasts an intuitive interface will be more likely to succeed than a difficult-to-use app that offers the bare minimum features. Business owners know their apps need these qualities to compete in their industries.

Again, this is beneficial to customers. New technology has made it possible to offer faster service without sacrificing quality. If you run a business, you need to adapt to the changing times. You can’t rely on past success alone to continue attracting and retaining customers. They expect greater efficiency than ever before, and if you don’t provide it, someone else will.

Start by developing your own on-demand app. By getting in on this growing market now, you’ll stand out to your customers, helping you thrive for years to come.

Subscribe to our newsletter

If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.

• #apps
• #customer
• #consumer
• #on demand apps

Published on: 3rd January 2019