Highbrow - Media Content aimed at children
by Startacus Admin
Keeping your children from seeing inappropriate content online is not an easy task. The internet is not designed to help you with 
this, and the implementation of child safety features, age verification, age classification, etc., is ineffective. Things sneak past the filters, the adverts that play on an age-appropriate video might not themselves be appropriate, and those tasked with keeping children’s content under control may not be up to the task.
YouTube Kids, for example, has come under fire for not acting quickly or effectively enough to keep inappropriate cartoon clips and the like from what is supposed to be a safe place for children.
With this in mind, a Hammersmith-based mum, Priyanka Raswant has created Highbrow. 
This streaming service for children between one and eleven is a little like Netflix and covers all sorts of topics focused on learning and developing skills, such as science, culture, cookery, art, dance, piano lessons, and many others. These videos are free from adverts and commercial bias and are created by independent creators and vetted by the staff before being put up on the site. After just six weeks in business, Highbrow had already hosted over 4000 videos.
Machine learning is used to learn the child’s preferences and personalise their viewing experience, as well as give parents insights into these preferences. Aside from videos, there are suggestions for parents on how to cultivate their child’s passions offline.
At £5.99 per month, Highbrow is an affordable way of getting children interested in all sorts of subjects - many of which they will not have access to in school - and keeping them safe online at the same time. For charities, schools, and families in need, there are free or subsidised subscriptions.
For creators focused on ‘healthy content’, grants are available. Highbrow is beneficial to everyone, and if they keep up the way they are going, we can see them becoming a big name in the sector.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
We take a look at BioSure, the award-winning startup which has created an innovative HIV self testing kit...
Innovation in messaging thanks to the social ice-breaker app for the London Tube, TubeChat
AR anatomy learning, thanks to Curiscope and their Virtuali-Tee, an Augmented Reality T-Shirt that bring the science of anatomy to life.
Beer that learns! Beer recipes that adapt to the consumer using AI thanks to IntelligentX Brewing and their AI beer!
North East of England entrepreneurs and startups take note! The Ignite accelerator, a 6 month remote accelerator for MVP stage founders or teams is back.
Pioneering meat wholesaler ‘Ethical Butcher’ are looking to revolutionise the UK meat market with a pioneering new venture which aims to see carbon negative meat delivered to UK households.
London-based StateZero Labs, the world’s first dedicated Blockchain Lab for startups, will be opening its doors to six selected startups as part of its first cohort in January 2019.
Twigdoo offers a lead management service for businesses - a service which engages and converts leads whilst providing a high quality sales experience
Artomatix - The Dublin based startup that's using AI to help 3D artists create...
The startup that helps media companies to leverage user context data without exposing personal data...
Published on: 27th December 2017
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Ignite Accelerator 2019 opens for North East England startups 16th Nov 2018 North East of England entrepreneurs and startups take note! The Ignite accelerator, a 6 month remote accelerator for MVP stage founders or teams is back.
- Blockchain lab for startups StateZero Labs to offer £50k equity-free 15th Nov 2018 London-based StateZero Labs, the world’s first dedicated Blockchain Lab for startups, will be opening its doors to six selected startups as part of its first cohort in January 2019.
- UK scaling startups sort for Upscale Tech Nation programme 5th Nov 2018 UK-wide scaling startups take note! This free programme, care of Tech Nation is aimed at further accelerating the growth of your business.
- Chancellor’s ‘little extras’ will not undo 8 years of cuts to public services, says TUC 29th Oct 2018 Commenting on the 2018 Budget Statement, which set out the government’s spending plans up to 2024, TUC General Secretary Frances O’Grady had this to say...
