Highbrow - Media Content aimed at children
by Startacus Admin
Keeping your children from seeing inappropriate content online is not an easy task. The internet is not designed to help you with 
this, and the implementation of child safety features, age verification, age classification, etc., is ineffective. Things sneak past the filters, the adverts that play on an age-appropriate video might not themselves be appropriate, and those tasked with keeping children’s content under control may not be up to the task.
YouTube Kids, for example, has come under fire for not acting quickly or effectively enough to keep inappropriate cartoon clips and the like from what is supposed to be a safe place for children.
With this in mind, a Hammersmith-based mum, Priyanka Raswant has created Highbrow. 
This streaming service for children between one and eleven is a little like Netflix and covers all sorts of topics focused on learning and developing skills, such as science, culture, cookery, art, dance, piano lessons, and many others. These videos are free from adverts and commercial bias and are created by independent creators and vetted by the staff before being put up on the site. After just six weeks in business, Highbrow had already hosted over 4000 videos.
Machine learning is used to learn the child’s preferences and personalise their viewing experience, as well as give parents insights into these preferences. Aside from videos, there are suggestions for parents on how to cultivate their child’s passions offline.
At £5.99 per month, Highbrow is an affordable way of getting children interested in all sorts of subjects - many of which they will not have access to in school - and keeping them safe online at the same time. For charities, schools, and families in need, there are free or subsidised subscriptions.
For creators focused on ‘healthy content’, grants are available. Highbrow is beneficial to everyone, and if they keep up the way they are going, we can see them becoming a big name in the sector.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Natalie Lovett, Director of The Whitewed Directory chats about her business and how you can grow your start-up business from home.
Innovation in mobility for the visually impaired thanks to WeWALK, a revolutionary smart cane!
The innovative app that will help you track and improve your sleeping habits...
The online platform which “connects illustration professionals with the planet's best publishers, designers and Art Directors”.
Pukket is aiming to create word of mouth on a large scale, by putting a usable, redeemable value on people’s social media impact when they help to spread word of a brand.
Cracked It, is a social enterprise staffed by young ex-offenders and at-risk youths, teaching them marketable phone repair skills and providing the means and opportunity to make money.
Seedrs’ AutoInvest will allow investors to customise investment criteria from industry sector, stage of business and tax relief eligibility to automatically invest in equity crowdfunding campaigns.
Local SEO can become, one of, if not the most effective method of marketing your local business. Here's some handy tips care of Digital Next.
Enhance convenience and efficiency by giving your home a brain, care of Manchester-based startup Wondrwall, a smart home intelligence system that learns from your behaviour.
How do you make sure your employer brand knocks your competitors out of the park to attract talent to your startup? Dee Murphy, Organisational Psychologist & Head of Employer Branding at Jobbio has this to offer...
Published on: 27th December 2017
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Trezeo looks to the crowd to target full UK launch 27th Jun 2018 Trezeo, a fintech startup focused on delivering financial stability to the self-employed, targets fully launching its income smoothing business account product in the UK.
- CliniShift awarded upSTART startup pitch title at Digital DNA 2018 21st Jun 2018 CliniShift wins the upSTART startup pitch title at Digital DNA for 2018, battling off against 24 other disruptive UK, NI and Irish startups.
- Launchpad, the award-winning incubator/accelerator building high tech startups in Cornwall 21st Jun 2018 Launchpad, an innovative, post-graduate incubation & acceleration programme developed by Falmouth University that aims to create new digital businesses to meet identified market demand in just 12 months.
- Lloyd's Lab begins global search for tech talent 21st Jun 2018 Over ten weeks, tech startups will be given the unique opportunity to work with Lloyd’s market experts to shape the next big innovation.
