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Heroes raises additional $200m to acquire and scale leading consumer brands

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by Startacus Admin


E-commerce business, Heroes secures major investment to support the next phase of the company’s growth, enabling it to acquire and scale even more consumer brands across the globe.

logo_blackSeptember is getting off to a phenomenal start for Heroes, the e-commerce company which acquires, operates and scales top performing Amazon brands. The innovative business has just announced the closing of a $200 million fundraise from US-based investor Crayhill Capital Management. 

Founded by brothers with extensive experience in investment banking, M&A, venture capital and e-commerce, Heroes has built a world-class team of retail and investment professionals who identify, acquire, operate and optimise top-performing consumer brands. 

Since its launch in October 2020, the company has been one to watch, both in terms of its previous funding success as well as the fact that it has scaled its business in the UK, the EU, North America and Asia, and has built a portfolio of category-leading consumer brands operating on global Amazon marketplaces via multiple acquisitions. 

Heroes integrates those acquired brands onto its own tech-enabled and operational platform and proceeds to rapidly scale the brands through operational optimisation across logistics, marketing, channel expansion and internationalisation.

KG Physio_01It’s an approach which is hugely successful since some of its acquired brands have grown by 5x in the 6 months since acquisition.

Speaking on the investment news, Riccardo Bruni, Co-founder, said “We’ve achieved incredible growth since our launch in October 2020 and we are excited to be partnering with Crayhill Capital Management to support us on the next phase of our journey. By adding this significant amount of capital, we now have a high level of flexibility in executing on our growth plans and significantly expand and further diversify our brand portfolio. We look forward to continuing our work with the new wave of outstanding entrepreneurs to give them a fast, seller-friendly and reliable way to sell their business, so they can reap the fruits of the hard work they have put into building their brands.” 

This latest investment will help support the next phase of the company’s growth including increasing its headcount as well as enabling it to acquire and scale more consumer brands across the globe.

Heroes has already achieved so much in such a short space of time. We can’t wait to see where it goes from here!





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Published on: 1st September 2021

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