HENRi@Nestlé heads to SXSW in search of the next big idea
by Startacus Admin
Following HENRi@Nestlé’s involvement at this year’s 4YFN event in Barcelona, suitcases are once again packed, this time with the team heading to South By Southwest (SXSW) in Austin, Texas in search of the next big idea.
Key to HENRi’s proposition is enhancing quality of life and contributing to a healthier future. To achieve this ambition, HENRi - via its open innovation platform - is partnering and collaborating with innovative and equally ambitious startups.
Indeed, HENRi’s ambitious goals cannot be achieved in isolation or exclusively in an online capacity. As such, HENRi is heading to SXSW to gain new connections, countless points of inspiration, and a fresh perspective on current challenges. Often, it’s the unexpected discoveries that lead to new ground breaking ideas and this is exactly what HENRi hopes to find at SXSW.
Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. However, delve just a little deeper and you’ll find that the
week-long event has an abundance of startup and tech focused events and gatherings that would rival any other tech & startup event globally.
SXSW aims to prove that the most unexpected discoveries happen when diverse topics and people come together. And this is precisely why HENRi will be taking a proactive approach to meet with new startups and open up conversations with partners.
Pete Blackshaw - Global Head of Digital Social Media at Nestlé - whose professional background encompasses public policy, digital marketing, and brand management will be taking part in a one hour panel at SXSW called “Concierge Marketing: Customer Experience 3.0.” Here he will be discussing how brands can reach consumers in today’s concierge economy, along with Dana Reinglass, Chief storyteller for United Airlines, and Angela Patterson, Chief Nurse Practitioner of CVS Minute Clinic.
Whilst in the US, HENRi@Nestlé will also be using the visit as an opportunity to conduct a number of internal presentations in order to engage & inspire key business units and will also visit arguably the number one food innovation accelerator in the World, Food-X Accelerator, based in New York.
Gerardo Mazzeo, Global Innovation Director at Nestlé, who recently discussed corporate and startup collaboration with team Startacus, had this to say about HENRi@Nestlé’s participation at SXSW:
“Our goal at HENRi@Nestlé is clear. We want to work with the most innovative and creative startups on projects that matter, so that we can truly make a difference to the world we live in. This is a huge ambition and we need to work with entrepreneurs from all over the world to achieve this. To this end, events like SXSW are hugely important when it comes to making those valuable connections and taking inspiration from innovative startups. On the road, I’ve met some truly incredible entrepreneurs, with astonishing creativity and ambition. I’m excited to see the talent that SXSW holds and I’m hopeful that this will generate many more valuable partnerships that are based on shared purpose and mutually-beneficial collaboration.”
We look forward to finding what success comes from the SXSW visit and where next the HENRi@Nestlé team land next.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Take advantage of today’s digitised world! Here are 4 reasons digital marketing could work for you and your business.
Research shows that the majority of staff prefer benefits to high monetary compensation. Here are some ideas on how to increase talent retention...
Innovative project launched by UK Proptech startup to reduce workers' commuting and in turn help alleviate pollution and congestion
Startup funding is never easy, however here are a few of the options that can help you fund your startup without going broke in the process
The future and success of Britain’s high streets has been long debated. So, what are the tech trends that could help impact the Highstreet in 2020?
Innovative startups are currently being sought by BMW Group Financial Services UK which has just launched the third instalment of its Innovation Lab
Starting a business can be a lot of hard work, so here's a few ways to avoid burnout and find a healthy work life balance.
The child health app on a mission to become the first nationwide digital redbook, just got a step closer to making their mission a reality...
The Cambridge-based startup that has created an empowering tool to drive the next wave of biological innovation
The fintech startup that's making it a doddle for the self-employed, freelancers and contractors to organise their pensions
Published on: 8th March 2018
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Ideation NI Thon at NI Science Festival sets out to solve global issues 17th Jan 2020 At one-day event Ideation NI Thon, students will get the chance to solve global and local sustainability, environmental, city and health problems.
- NI startup ESTHER takes flight to New York 16th Jan 2020 NI startup ESTHER, a peer-2-peer giving platform allowing charitable donors to give money directly to people living in poverty, head to New York for a 4-day fact finding mission.
- 2019 stats show that the gender pay gap continues 14th Jan 2020 Recent research by Starling bank shows that in 2019, women earned up to £12,319 less per year than their male colleagues of the same age and within the same industry
- Digital DNA Awards 2020 nominations now open 13th Jan 2020 The Digital DNA Awards, held in partnership with MCS Group, celebrate the best tech talent, from companies of all sizes, excelling in the world of Digital and Tech and not just in NI...
