Guilty Pledgers - the fundraising app
by Startacus Admin
We all have those songs don’t we…the ones whose cringe-worthiness is universally acknowledged and yet somehow manage to make it onto our music players.
“How did that get on there?” we may nervously chuckle when one of our guilty pleasures is suddenly exposed to the world by the (supposedly) indiscriminate ‘random’ playlist. A hasty switch to the ‘coolest’ song we can think of and no harm done...hopefully.
If like us you are rather partial to a spot of lyrical cheese, then you may be happy to know that a tech startup has just launched which is looking to turn your sense of shame into a donation to a good cause…
Guilty Pledgers is a Spotify web app that lets you donate money to charity each time you play a song which falls into the category of ‘cheesy’- as a kind of 21st century penance for your bad taste in music.
The fundraising app pulls together Spotify's song catalogue and Just Giving's charity payments platform to help alleviate the shame of playing some of your guilty pleasures at a party. The party host registers with Guilty Pledgers, picks which charity they would like the money to go to, opens a playlist which can then be filled with excessive amounts of ill advised pop cheesiness by all of the guests.
Each guilty pleasure added to the list means a charitable donation of £2 - a small price to pay to remove the shame associated with an over indulgence in Abba !
The app is the innovative creation of Andy Whitlock, Katy Theakston and Ben Tomlinson who all worked together at a top London digital agency and had collaborated on a number of charity fundraising campaigns. They remarked that the vast VAST majority of such campaigns rely upon evoking a sense of guilt from the public - something along the lines of “send us money or this puppy will be sad forever” type tactics. This gave the trio some inspiration as Whitlock explains:
“Charity ads work by making you feel guilty and then giving you a way out - donate money and you don't feel so bad any more. So we wanted to take the idea of offsetting guilt, but make it a positive experience”
The app launched about a month ago with the first registered parties having been a great success and raising plenty of dough for worthy causes… minus the guilt!
If you enjoyed reading about this fab tech innovation, then you will probably enjoy having a gander at some of these :
Full- The personal goal tracking app
Genes in Space - the game thats helping to find new cancer treatments
Wonderloop - The world’s first video profile platform
If you like what you see here on Startacus, why not become a member of our growing community? It's free! And you'll get all this - exclusive access to our Business Toolkit, discounts and offers galore for your business via our member only business deals, the chance to network and connect with loads of fellow self-starters, and maybe even become our celebrated 'Self-Starter of the Week' and tell the world your startup tale! Join right here for free...
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
London-based StateZero Labs, the world’s first dedicated Blockchain Lab for startups, will be opening its doors to six selected startups as part of its first cohort in January 2019.
Twigdoo offers a lead management service for businesses - a service which engages and converts leads whilst providing a high quality sales experience
Artomatix - The Dublin based startup that's using AI to help 3D artists create...
The startup that helps media companies to leverage user context data without exposing personal data...
IGO Adventures organise a series of multi-disciplined, physical challenges in some of the world’s most spectacular & remote wildernesses. Now they are looking to raise investment.
The no-bullshit-business coach and founder of consultancy firm RenOC, Karen Kwong, shares her top tips for getting your business back on track in 2019.
SpareFare - The online platform and marketplace which enables people to sell their non refundable flights, holidays or hotels.
Bidooh, the world’s first facial analysis, digital billboard software platform on the blockchain, agrees contract to roll out 10k real-time digital advertising screens in South Korea
Currently in private beta, Claimer wants to be app for R&D tax credits helping businesses to easily get money back from their R&D spend.
Launchpad, the innovative, post-graduate incubation and acceleration programme developed by Falmouth University in Cornwall, are on the hunt for their next cohort...
Published on: 3rd April 2014
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Blockchain lab for startups StateZero Labs to offer £50k equity-free 15th Nov 2018 London-based StateZero Labs, the world’s first dedicated Blockchain Lab for startups, will be opening its doors to six selected startups as part of its first cohort in January 2019.
- UK scaling startups sort for Upscale Tech Nation programme 5th Nov 2018 UK-wide scaling startups take note! This free programme, care of Tech Nation is aimed at further accelerating the growth of your business.
- Chancellor’s ‘little extras’ will not undo 8 years of cuts to public services, says TUC 29th Oct 2018 Commenting on the 2018 Budget Statement, which set out the government’s spending plans up to 2024, TUC General Secretary Frances O’Grady had this to say...
- NI Propel Pre-Accelerator countdown begins 26th Oct 2018 If you are an early-stage startup or entrepreneur based in Northern Ireland, you better be quick if you want to apply for the next IGNITE lead Propel Pre-Accelerator programme.
