Guilty Pledgers - the fundraising app
by Startacus Admin
We all have those songs don’t we…the ones whose cringe-worthiness is universally acknowledged and yet somehow manage to make it onto our music players.
“How did that get on there?” we may nervously chuckle when one of our guilty pleasures is suddenly exposed to the world by the (supposedly) indiscriminate ‘random’ playlist. A hasty switch to the ‘coolest’ song we can think of and no harm done...hopefully.
If like us you are rather partial to a spot of lyrical cheese, then you may be happy to know that a tech startup has just launched which is looking to turn your sense of shame into a donation to a good cause…
Guilty Pledgers is a Spotify web app that lets you donate money to charity each time you play a song which falls into the category of ‘cheesy’- as a kind of 21st century penance for your bad taste in music.
The fundraising app pulls together Spotify's song catalogue and Just Giving's charity payments platform to help alleviate the shame of playing some of your guilty pleasures at a party. The party host registers with Guilty Pledgers, picks which charity they would like the money to go to, opens a playlist which can then be filled with excessive amounts of ill advised pop cheesiness by all of the guests.
Each guilty pleasure added to the list means a charitable donation of £2 - a small price to pay to remove the shame associated with an over indulgence in Abba !
The app is the innovative creation of Andy Whitlock, Katy Theakston and Ben Tomlinson who all worked together at a top London digital agency and had collaborated on a number of charity fundraising campaigns. They remarked that the vast VAST majority of such campaigns rely upon evoking a sense of guilt from the public - something along the lines of “send us money or this puppy will be sad forever” type tactics. This gave the trio some inspiration as Whitlock explains:
“Charity ads work by making you feel guilty and then giving you a way out - donate money and you don't feel so bad any more. So we wanted to take the idea of offsetting guilt, but make it a positive experience”
The app launched about a month ago with the first registered parties having been a great success and raising plenty of dough for worthy causes… minus the guilt!
If you enjoyed reading about this fab tech innovation, then you will probably enjoy having a gander at some of these :
Full- The personal goal tracking app
Genes in Space - the game thats helping to find new cancer treatments
Wonderloop - The world’s first video profile platform
If you like what you see here on Startacus, why not become a member of our growing community? It's free! And you'll get all this - exclusive access to our Business Toolkit, discounts and offers galore for your business via our member only business deals, the chance to network and connect with loads of fellow self-starters, and maybe even become our celebrated 'Self-Starter of the Week' and tell the world your startup tale! Join right here for free...
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Tech Nation calls for tangible support to secure capital, talent, growth and exits needed to accelerate the growth of UK tech in decade ahead.
Glasgow-based This is Milk seeks investment for Neve Learning, its cloud-based Ed-Tech platform that has inclusivity and accessibility at its core.
.jpg)
With the UK facing a clear digital skills gap, Amy Caton, Digital Talent and Impact Senior Manager at BT Group shares some insights on what businesses should do to close that divide.
The lowdown on Berlin-based Beazy and its innovative solution that helps teams to plan, produce and deliver creative content and helps businesses to connect with talented content creators.
The lowdown on Fluffy, the app offering dog training, 24/7 vet messaging and insurance to give pet owners peace of mind and support them with their pet care responsibilities.
Huckletree's new Web3 HQ aims to put London’s West End at the forefront of Britain’s tech superpower ambitions.
Leading sports marketing platform, OpenSponsorship announces move into music sector, the first new vertical industry for the trans-Atlantic martech business.
.jpg)
Kingussie High School scoops first place for Junior and Senior categories at this year’s Growing Future Assets Competition.
The lowdown on Manchester-based Arctic Shores and its innovative recruitment solution to help candidate potential count as much as skills and experience.
With the demand for tattoo removal now greater than ever, specialist NAAMA Studios makes a bid for a further £11m in funding.
Published on: 3rd April 2014
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Tech Nation report reveals UK Tech could quadruple in value by 2032 with right conditions 23rd Mar 2023 Tech Nation calls for tangible support to secure capital, talent, growth and exits needed to accelerate the growth of UK tech in decade ahead.
- Neurodiverse learning and training platform Neve shares major six-figure investment opportunity 22nd Mar 2023 Glasgow-based This is Milk seeks investment for Neve Learning, its cloud-based Ed-Tech platform that has inclusivity and accessibility at its core.
- Huckletree opens new London hub for tech companies pioneering Web3 solutions 16th Mar 2023 Huckletree's new Web3 HQ aims to put London’s West End at the forefront of Britain’s tech superpower ambitions.
- OpenSponsorship making its move into the music sector 16th Mar 2023 Leading sports marketing platform, OpenSponsorship announces move into music sector, the first new vertical industry for the trans-Atlantic martech business.
