Greyparrot - AI waste analytics for the circular economy
by Startacus Admin
London-based startup Greyparrot is on a mission to increase transparency and automation in recycling to unlock the financial value of waste.
The waste management industry is worth $1.6 trillion every year, although people don’t tend to think of it in monetary terms. But, as we have written before, putting things in monetary terms is sometimes the best or only way to get people to actually care about a topic, so perhaps doing so will help increase effort when it comes to reducing waste and its impact on the environment.
We've previously highlighted London-based startup Greyparrot and its innovative AI waste analytics platform for the circular economy, aimed at increasing transparency and automation in recycling to, as they put it, ‘unlock the financial value of waste’. At its core, it is technology that is deployed on conveyor belts within waste facilities and monitors, analyses, and correctly sorts waste at scale. It provides waste managers, regulators, and producers with data and analytics, allowing for every stage of a product’s life to see improvements.
For the facilities’ managers, it lets them see in real-time what they need to change and improve, and allows them to make proactive decisions that will lead to higher product quality and less money lost. The technology allows waste management facilities to have a higher degree of confidence in the recycled material they ship back out, and to receive fewer returns for low quality. Not only does this mean higher profits, but the fact that Greyparrot takes care of the need for spot checking samples - a requirement for recycling facilities - with its continuous monitoring means that the facilities save on manual labour too.
Greyparrot is being trialled at Biffa’s Plastics Recovery Facility in Wigan, as well as being used by other businesses such as Suez and Veolia, and they say that it has already analysed more than 10 billion waste items. In May, the startup announced that they had raised £8.9 million in a Series A round led by Una Terra. This funding comes 2 years on from a £1.8m seed funding round led by Speedinvest, and will go towards R&D to improve their technology and add new types of waste, to grow their team, and to expand globally.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Got a business in the manufacturing sector? These tips on how you can reduce energy costs while being more sustainable are well worth a read...
 Daniel Dierkes, David Schara, and Maximilian Geißinger 2.jpeg)
Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.
Nassia Skoulikariti, Director of IoT Programmes, Mobile Ecosystem Forum shares some insights on how IoT is having a significant impact on all our lives.
.jpg)
Roger James Hamilton, Founder and CEO of Genius Group, a world-leading entrepreneur Edtech and education group, discusses how introducing a globalized curriculum will help better prepare students.
SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.
41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.
Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.
Thingtrax Secures £4.3M to Empower Manufacturers to Build the Factories of the Future
A measure of inflation relief for small firms sees transport costs fall but service price increases remain elevated
Bedfordshire-based HR tech startup HR DataHub has built a range of tools for HR departments
Published on: 9th June 2022
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- SureIn Secures €4M to Close the SMB Insurance Gap 15th Aug 2023 Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.
- SuperFi raises $1M pre-seed funding round 28th Jul 2023 SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.
- Startups rely on AI & sustainability for new partnerships 27th Jul 2023 41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.
- Another Round closes £300k Seed round to revolutionise personal training 21st Jul 2023 Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.
