Greengame - making sustainability the norm
by Startacus Admin
War, as the overused cliché goes, never ends. But as terrible as war is, its capacity for total annihilation perhaps pales in comparison with something that might seem more tame and less immediate: the environment.
Breathable air and drinkable water are quite high on the list of things we probably want to keep around, while climate change is something we’d really rather do without (we’re sorry to get all sciency and technical). There are various angles from which to tackle our issues with the environment, but the startup we are featuring today has sustainability in mind.
Greengame is a startup looking to help make sustainable living the norm, replacing what they call the current ‘culture of waste’ embedded in society.
As you may be able to guess from the name, Greengame is going about this via gamification. In line with one of people’s strongest desires in life - to not have to do anything - Greengame’s app automatically tracks the user’s activities that in some way impact the environment. It can see if you are driving, using public transport, or walking; it can connect to your email account to monitor receipts that indicate sustainable living; it can track the usage of smart products that promote energy saving and other environment-protecting whatnots.
Among the things you can do with the ‘Green Points’ you earn from these things are win competitions and challenges. The possible prizes depend on who created the challenge, but it could be anything from a free meal to a shopping voucher, a council tax break, or season tickets. Greengame encourages big brands to get involved in creating challenges and putting up all sorts of prizes, thus increasing their reputation as green brands.
It goes without saying that helping to clean up the environment and encourage people to live cleaner lives is a worthy goal, and this kind of gamification, with potentially huge rewards on the table, is a clever way to go about it. The success of the app may hinge mainly on what brands they can get involved, but we think Greengame is onto something good.
If you are interested in sustainability, you might want to read up on Buy Me Once an online platform which sources and sells some of the world’s most sustainable and long lasting products.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
New research from Corporate Coach Group reveals the UK's most ambitious cities and includes top tips on how to make 2021 your best year ever when it comes to achieving your goals
The accolade this week goes to MyPlasticDiary, an innovative app which will enable you to track, understand and reduce your plastic footprint
The innovative Spanish startup raises major funding to scale its team and help more businesses design smarter automated conversations with customers
The lowdown on the Japanese robotics startup that has created Qoboo, a therapeutic robot in the form of a cushion with a tail
The EverLearner launches a GoFundMe campaign to help disadvantaged children in the UK who are struggling to complete their online learning
10 startups solving challenges the aerospace sector faces are selected for the latest ATI Boeing Accelerator. We took a look at the cohort
Whether you're recruiting for a small tech startup or a large well-established organisation, these tips will help you stay on top of your game
The lowdown on the innovative EdTech app Tappity that's on a mission to help kids learn about science in a way they'll actually enjoy...
AlphaBeats is a startup that's created an innovative way to help us all us fight stress while we unwind listening to our favourite music
Major seed investment secured by the innovative Insurtech startup Nayms to assist with developing further pilot programs and building its customer base
Published on: 26th November 2017
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Where are the UK’s most ambitious people in 2021? 21st Jan 2021 New research from Corporate Coach Group reveals the UK's most ambitious cities and includes top tips on how to make 2021 your best year ever when it comes to achieving your goals
- No-Code Chatbot Builder Landbot Secures $8M Series A 20th Jan 2021 The innovative Spanish startup raises major funding to scale its team and help more businesses design smarter automated conversations with customers
- Supporting disadvantaged children with their online learning 19th Jan 2021 The EverLearner launches a GoFundMe campaign to help disadvantaged children in the UK who are struggling to complete their online learning
- Insurtech startup, Nayms Closes £1.5m seed round 15th Jan 2021 Major seed investment secured by the innovative Insurtech startup Nayms to assist with developing further pilot programs and building its customer base
