Google to Implement Mobile Friendly Search Update
by Startacus Admin
It’s been the worst kept secret in tech land for a very long time, but just last week Google finally announced the news that it is to incorporate ‘mobile optimisation’ as a ranking signal, into its search algorithm.
Many will have been caught off guard by the rather sudden announcement, but no one can deny, it’s well overdue. When you consider the exponential increase in the level of online browsing that has taken place over the past few years, many are wondering why it has taken so long.
There have been many surveys and reports into the changing habits of internet users, and whilst results do vary, they all agree that mobile browsing is fast becoming the vehicle of choice for the modern tech savvy user. The general consensus is that around 50% of all internet usage now takes place on mobile devices such as tablets or smart phones.
What will Google be doing?
Basically, this means that once it has implemented its algorithm update, website pages which are well optimized for viewing on a mobile device will be given a higher level of precedence over those which are not, when people search through Google on mobile devices. Google itself claims that this will have ‘a significant impact in our search results’
The change doesn’t come into immediate effect, so you will have until the 21st April to get things in order. Not a huge amount of time, but if you get your head down now and make any changes that need to be made you won't find yourself pushed at the last minute.
Why is Google doing this?
Despite what many people might think, it’s not to be cruel.
Lets take a look at Google’s primary mission statement;
“To organise the world's information and make it universally accessible and useful’
Taking this into account, it’s abundantly clear why they have chosen to implement this change; it’s all about the user experience. A site which is well optimized for mobile browsing offers an aesthetically superior experience for people viewing it and is more useful as a result.
With the advent of mobile devices, the novelty of the technology meant that people were willing to accept a certain level of ‘ropiness’ when it came to the way websites appeared online. But as this mode of browsing has grown in popularity and device capabilities have increased, the lack of mobile optimization on many sites has become much less tolerable. It can be the difference between a beautiful and enjoyable experience, and a frustrating nightmare.
Google knows this, and is trying to make sure its users have access to the best experience possible.
What does this mean for your website?
It would be irresponsible to make apocalyptic predictions about the effect this update could have on the average small business website; but suffice to say, if a proportion of your traffic comes from Google and is on mobile devices, then there will be an impact. Whether this is a negative or positive impact depends entirely on how well optimized your site is for mobile browsing.
It’s important to make the distinction, that these changes only apply to searches that take place on mobile devices, Google's algorithms for desktop searches change regularly, but in respect to mobile optimization.
What can you do?
If you don't already know, there is a really easy way to assess your website's mobile optimization. Log on to Google’s Webmaster Tools, and select the option ‘Mobile Usability’, this will allow you to run a report showing how user-friendly your site / individual pages currently are.
Don’t panic if you discover that your site isn’t optimized at all, because Google have a really useful Mobile Guide that will talk you through some of the things you can do to improve the situation, and teach you ways to ensure that you are implementing practices which will constantly improve your mobile SEO.
We will be bringing you some more info on positive ways you can impact your mobile SEO in the coming weeks.
As luck would have it, if you are reading this before the 9th March 2015, we are giving away a free business Local SEO package worth £999! Here's the datails of how to enter.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Artificial intelligence platform Ricochet is on an AI mission to find new business leads that fit the needs of your company.
From understanding more about how a business can invoice effectively to avoid late payments, to what debt recovery means, to how to take legal action against overdue debt.
The challenges of working with a business partner or another co-founder, as told by 12 of the UK’s top startup co-founders
This February 12th & 13th, global pre-accelerator program Startup Boost, will host a virtual demo day from their 'Fall programs' in Detroit, Dublin, Los Angeles, and New York.
Minute is an app that allows you to watch quality short films, tailored to the time that you have available. We took a look at this early-stage startup with a big vision.
Migrants are gonna surround us, With ideas! We take a look at Startup Weekend Dublin immigration...
Five reasons why every business could consider investing in coaching for their sales team.
The FinTech and PropTech startup which rewards tenants with improved credit for on-time rent payments...
.png)
SportTech Belfast startup Pitchbooking, secures £250k investment to help become the market leader in sports facility management.
From understanding more about supplier and business customer negotiations, to contracts, understanding heads of terms, to what should be included in a terms of contract.
Published on: 4th March 2015
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Startup Weekend Dublin immigration aims to builds ideas not borders 7th Feb 2019 Migrants are gonna surround us, With ideas! We take a look at Startup Weekend Dublin immigration...
- Sports facility management platform Pitchbooking nets £250k investment 6th Feb 2019 SportTech Belfast startup Pitchbooking, secures £250k investment to help become the market leader in sports facility management.
- Too Good To Go raises further €6m to keep fighting food waste everywhere 6th Feb 2019 Fast growing tech for good app Too Good To Go raises a further €6 million to accelerate its mission to eliminate food waste globally, taking its total investment to €16m.
- Google+ for consumers shuts down 2nd April 1st Feb 2019 Goodbye Google+. The end date for Google+ for consumers (personal) has been announced as the 2nd April 2019. So what....now?
