Google’s ‘Drop-in’ Garage to Open Later This Year.

by Startacus Admin

Google is one of the most successful multinational corporations in the world and its search engine is the one that everybody knows about. It has become so successful that using it has become second nature to most. Don’t know the answer to something? ‘Google it’. Need to know more about a certain topic? ‘Google it.’

They’re also pretty savvy when it comes to enterprise. They have a lot of different business products and collaboration tools which include Google AdSense and Google Apps for Work, a suite of software as well as of course Google Drive, Gmail and Google Apps.

That all sounds pretty cool, right? Well, it gets better. In association with a host of organisations such as the Confederation of British Industry, the Chamber of Commerce, and the Federation of Small Business, Google now plan to open their first ‘garage’!

Don’t be alarmed, they aren’t going to be popping car bonnets and fixing engines any time soon. Instead, the garage is here to help advise individuals on how to best use the internet to help their business grow.

At the ‘drop in’ garage, you will be able to seek advice on various different aspects of business growth online, including e-commerce, business SEO and mobile optimisation. One to one consultations and weekly seminars will be on offer in which businesses can benefit from Google’s wide expertise.

The first garage will open in Leeds on March 30th and will remain open for 6 months. This will then be followed by garages in 5 other British cities - details of which cities have yet to be announced.

Eileen Naughton, Google’s managing director of UK and Ireland has said that less than 30% of small businesses have effective online presence.

In a recent interview she said : “We understand (small businesses) don't have the benefit of large IT tech infrastructure and development, and they need our assistance in this area disproportionately more than a large business would".

It is no surprise then that with this ‘drop-in’ garage, Google aim to help the remaining 70% of small businesses, completely revamp their businesses in order to ensure that their digital footprints make as much of an impact as possible.

Google has estimated that the project will be able to help over 20,000 businesses across the UK in the coming months.

Here at Startacus, we’re really excited to find out how the garage project will pan out. We’ll be sure to keep you all updated on any news and developments over the next few weeks – so keep an eye out!

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Published on: 19th March 2015