Good-Loop closes $1.6m seed round with You & Mr Jones on board
by Startacus Admin
You & Mr Jones, the brandtech group founded by former Havas chief executive David Jones, has invested in ethical video startup Good-Loop. The UK-based firm today announced it has closed a US $1.6m seed funding round.
Good-Loop is an ethical video platform working with companies such as Nestlé, Unilever, Coca-Cola, TOMS, H&M and Amazon, helping them to tap 
into programmatic technology to deliver brand purpose at scale. Good-Loop’s proprietary platform rewards viewers of online video ads by donating on their behalf to a chosen charity. It converts every view, swipe and click into funding for charities, with half of the media spend going to important causes whilst boosting video performance and increasing recall by up to 45%. We first featured Good-Loop back in 2017 so it's great to see their continued rise.
To date, Good-Loop has raised over half a million pounds for charities around the world and is on track to its target of £2m by 2021.
Coming just months after The Business Roundtable announcement, in which the heads of more than 180 US
companies agreed to give social responsibility as much emphasis as financial performance, the investment in Good-Loop underlines growing business interest in the many ways that purpose and social good can help a business to thrive today.
Good-Loop will invest the funds in growing its commercial team in Europe and the US. The company intends to raise a Series A round in Q1 2021 which will be used to fund the US expansion – the US accounts for 30% of the global ad market currently.
You & Mr Jones partner, Emma Cookson, commented: “We’ve built the number one group of technology and technology-enabled companies in the marketing space to enable better, faster and cheaper marketing. Good-Loop fits seamlessly into this ecosystem and also with our strong belief that technology can and should be a force for good in the world."
Amy Williams, co-founder and CEO of Good-Loop commented, “This round of funding will help Good-Loop to further our mission of connecting people, brands and good causes around the world. Bringing You and Mr Jones and our other investors into the business at this stage will add a huge amount of value above and beyond cash as we prepare to scale up our operations. With industry luminaries like David Jones supporting us, we’ll be well positioned to deliver innovative marketing technology, industry-leading social insight and truly impactful brand purpose.”
Other investors in the round include New York based investment firm Quaestus Capital Management, SIS Ventures, MarTech angel group, Galvanise Capital, and the Scottish Investment Bank, the investment arm of Scottish Enterprise.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Innovative project launched by UK Proptech startup to reduce workers' commuting and in turn help alleviate pollution and congestion
Startup funding is never easy, however here are a few of the options that can help you fund your startup without going broke in the process
Innovative startups are currently being sought by BMW Group Financial Services UK which has just launched the third instalment of its Innovation Lab
Starting a business can be a lot of hard work, so here's a few ways to avoid burnout and find a healthy work life balance.
The child health app on a mission to become the first nationwide digital redbook, just got a step closer to making their mission a reality...
The Cambridge-based startup that has created an empowering tool to drive the next wave of biological innovation
At one-day event Ideation NI Thon, students will get the chance to solve global and local sustainability, environmental, city and health problems.
NI startup ESTHER, a peer-2-peer giving platform allowing charitable donors to give money directly to people living in poverty, head to New York for a 4-day fact finding mission.
The lowdown on how an Australian startup generated global sales for their innovative product, "weighted blankets"...
At 82% the UK takes 4th place in the list of countries being most ready for automation and robotics, whilst 30% of UK population’s jobs are at risk of automation.
Published on: 14th January 2020
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Ideation NI Thon at NI Science Festival sets out to solve global issues 17th Jan 2020 At one-day event Ideation NI Thon, students will get the chance to solve global and local sustainability, environmental, city and health problems.
- NI startup ESTHER takes flight to New York 16th Jan 2020 NI startup ESTHER, a peer-2-peer giving platform allowing charitable donors to give money directly to people living in poverty, head to New York for a 4-day fact finding mission.
- 2019 stats show that the gender pay gap continues 14th Jan 2020 Recent research by Starling bank shows that in 2019, women earned up to £12,319 less per year than their male colleagues of the same age and within the same industry
- Digital DNA Awards 2020 nominations now open 13th Jan 2020 The Digital DNA Awards, held in partnership with MCS Group, celebrate the best tech talent, from companies of all sizes, excelling in the world of Digital and Tech and not just in NI...
