GoHenry - the pocket money card for kids
by Startacus Admin
GoHenry - Money management for kids thanks to this innovative startup which offers a pre-paid, pocket-money Card and app with unique parental controls, for young people aged 6 to 18...
Money habits, whether good or bad, are learned as young as seven years old. Children, understandably, have no grasp of the imaginary, man-made concept of monetary value. This is why children can rack up massive bills when playing mobile games, buying music, shopping on Amazon, or anything else their parents haven’t managed to get parental locks onto. The beginnings of this understanding, and a degree of financial responsibility, comes when parents and/or grandparents start giving children pocket money. Suddenly, they find themselves with tangible money that they exchange for tangible things and then have less. And so begins their understanding.
Today’s world, however, is increasingly digital, and this extends to money. Whether shopping online or in person at the till, credit and debit cards are ever more common. So how do we go about teaching children about money when it’s just a number on a screen?
GoHenry is a tech startup based in Hampshire that was created for this purpose.
The app allows parents to set up an account and provide their children with a card - essentially a debit card - that can be used anywhere that displays the Visa sign.
What kinds of places the card can be used is one of the many things parents control - cash machines, card machines, online, wherever you do and do not want them to be able to spend. 
And with real-time notifications, you can see when and where they are spending money.
Through the app, children can set goals to save for, parents can set chores and tasks for them to earn some extra money, and they can send instant one-off payments. If necessary, the card can also be instantly cancelled.
Currently, GoHenry is raising funding on CrowdCube. With 6 days left, they have raised £5.7m of their £2m goal. This alone shows that there is a big market for this kind of money management system for parents and children.
If you like the sound of this Kid/Parent-Tech focused startup business, you might also want to read up on:
BleepBleeps - the tech parenting brand
Koru Kids - Innovation in childcare
Highbrow - Media Content aimed at children
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
North-East of England early-stage entrepreneurs and startups take note! North-East England startups sought for latest Ignite pre-accelerator programme.
Workplace discrimination and failure to address social mobility costs UK economy £270bn per year according to research by graduate recruitment platform Debut.
dip is a free to download and free to use shopping companion app that shows users relevant high street deals based on their hyper-location.
The EdTech startup aiming to connect inspirational teachers with those looking for something a little different
Stigma around mental health struggles and burnout is costing the UK economy £1.4bn a year through unexplained sick days.
The UK leads Europe and are fourth in the world for scaleup investment after US, China and India, according to the Tech Nation Report for 2019.
Currently in private beta, Paypal for Instagram Influencers XPO is a payment processing app that is aiming to make it simple and secure to pay influencers!
Weengs is a London based startup that's on a mission to simplify order fulfilment for small ecommerce businesses, helping business owners & e-sellers grow.
The portfolio and assessment platform that facilitates fast feedback and collaboration between teachers, students and parents.
Top technology investors have been named as part of a high calibre judging panel for upSTART, Digital DNA’s 2019 startup competition as the countdown for startups to apply begins.
Published on: 21st October 2018
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- North-East England startups sought for latest Ignite pre-accelerator programme 18th May 2019 North-East of England early-stage entrepreneurs and startups take note! North-East England startups sought for latest Ignite pre-accelerator programme.
- Stigma around mental health costs UK economy £1.4bn a year 15th May 2019 Stigma around mental health struggles and burnout is costing the UK economy £1.4bn a year through unexplained sick days.
- UK leads Europe in scaleup investment 13th May 2019 The UK leads Europe and are fourth in the world for scaleup investment after US, China and India, according to the Tech Nation Report for 2019.
- Energy Sector startups sought for EDF Energy’s 2019 Pulse Innovation Challenge 9th May 2019 EDF Energy’s innovation accelerator, Blue Lab are on the hunt for the best new ideas that could spark innovation in the energy sector.
