GoHenry - the pocket money card for kids
by Startacus Admin
GoHenry - Money management for kids thanks to this innovative startup which offers a pre-paid, pocket-money Card and app with unique parental controls, for young people aged 6 to 18...
Money habits, whether good or bad, are learned as young as seven years old. Children, understandably, have no grasp of the imaginary, man-made concept of monetary value. This is why children can rack up massive bills when playing mobile games, buying music, shopping on Amazon, or anything else their parents haven’t managed to get parental locks onto. The beginnings of this understanding, and a degree of financial responsibility, comes when parents and/or grandparents start giving children pocket money. Suddenly, they find themselves with tangible money that they exchange for tangible things and then have less. And so begins their understanding.
Today’s world, however, is increasingly digital, and this extends to money. Whether shopping online or in person at the till, credit and debit cards are ever more common. So how do we go about teaching children about money when it’s just a number on a screen?
GoHenry is a tech startup based in Hampshire that was created for this purpose.
The app allows parents to set up an account and provide their children with a card - essentially a debit card - that can be used anywhere that displays the Visa sign.
What kinds of places the card can be used is one of the many things parents control - cash machines, card machines, online, wherever you do and do not want them to be able to spend. 
And with real-time notifications, you can see when and where they are spending money.
Through the app, children can set goals to save for, parents can set chores and tasks for them to earn some extra money, and they can send instant one-off payments. If necessary, the card can also be instantly cancelled.
Currently, GoHenry is raising funding on CrowdCube. With 6 days left, they have raised £5.7m of their £2m goal. This alone shows that there is a big market for this kind of money management system for parents and children.
If you like the sound of this Kid/Parent-Tech focused startup business, you might also want to read up on:
BleepBleeps - the tech parenting brand
Koru Kids - Innovation in childcare
Highbrow - Media Content aimed at children
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
London startup Soldo, is aiming to streamline the entire business expense cycle –from payment to reconciliation.
Don’t worry if your business died. You just got a step closer to entrepreneurial heaven says Richard Myers, Commercial Director at Transmit Start-Ups.
SupplyCompass, a design-to-delivery sourcing platform that provides an efficient and sustainable solution for global supply chains, agrees a £1.5m seed fund deal.
Apprenticeship startup WhiteHat raises $16m Series A led by Index Ventures and prepares to expand its alternative to university.
How can women effectively challenge gender bias in the workplace? Hayley Mackenzie from Boiler Guide, shares here thoughts and experience.
The app that's aiming to help us to take the first step in reversing climate change...
The startup that's providing Nursing Home residents with additional meaningful social interactions provided by local people!
Some easy and inexpensive ways to make your start-up more secure.
The vidiCREW app is on a mission to show your wedding through the eyes of your loved ones. How does it work?
The Startup Leadership Program continues to grow, inviting applications for its 9th London cohort to join the six-month program.
Published on: 21st October 2018
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Startup Leadership Program invites applications for its 9th London cohort 12th Jul 2019 The Startup Leadership Program continues to grow, inviting applications for its 9th London cohort to join the six-month program.
- Latest Zinc Company Builder Programme to transform the quality of later life 9th Jul 2019 Do you want to build a new purpose-driven startup with support from a world-class network of experts?
- HealthTech startups sought for Greater Manchester Future of Health Challenge 4th Jul 2019 The Greater Manchester Future of Health Challenge is on the hunt for innovative healthtech startups and scaleups...
- Seedrs FMCG Accelerator Programme to help 10 UK-based FMCG businesses 3rd Jul 2019 Seedrs have launched their first FMCG Accelerator Programme dedicated to helping up to 10 UK-based FMCG businesses raise capital.
