GoHenry - the pocket money card for kids
by Startacus Admin
GoHenry - Money management for kids thanks to this innovative startup which offers a pre-paid, pocket-money Card and app with unique parental controls, for young people aged 6 to 18...
Money habits, whether good or bad, are learned as young as seven years old. Children, understandably, have no grasp of the imaginary, man-made concept of monetary value. This is why children can rack up massive bills when playing mobile games, buying music, shopping on Amazon, or anything else their parents haven’t managed to get parental locks onto. The beginnings of this understanding, and a degree of financial responsibility, comes when parents and/or grandparents start giving children pocket money. Suddenly, they find themselves with tangible money that they exchange for tangible things and then have less. And so begins their understanding.
Today’s world, however, is increasingly digital, and this extends to money. Whether shopping online or in person at the till, credit and debit cards are ever more common. So how do we go about teaching children about money when it’s just a number on a screen?
GoHenry is a tech startup based in Hampshire that was created for this purpose.
The app allows parents to set up an account and provide their children with a card - essentially a debit card - that can be used anywhere that displays the Visa sign.
What kinds of places the card can be used is one of the many things parents control - cash machines, card machines, online, wherever you do and do not want them to be able to spend. 
And with real-time notifications, you can see when and where they are spending money.
Through the app, children can set goals to save for, parents can set chores and tasks for them to earn some extra money, and they can send instant one-off payments. If necessary, the card can also be instantly cancelled.
Currently, GoHenry is raising funding on CrowdCube. With 6 days left, they have raised £5.7m of their £2m goal. This alone shows that there is a big market for this kind of money management system for parents and children.
If you like the sound of this Kid/Parent-Tech focused startup business, you might also want to read up on:
BleepBleeps - the tech parenting brand
Koru Kids - Innovation in childcare
Highbrow - Media Content aimed at children
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Startups focused on Connected Digital Mobility, including connected vehicles, autonomous travel, smart cities, future transport services, take note!
The online marketplace where you can buy goods directly from independent retailers all in one place.
With the aim of reaching 1 million classrooms and kitchen tables by 2021, EdTech startup Makematic have raised £1m to help brands connect with education through bitesize content.
AI: Artificial Intelligence, currently the buzzwords about town betwixt the tech-savvy among us. So will robots become part of the family as our pets have?
The startup that has created a biologically active food expiry label to help combat food waste...
The startup that is "saving and improving human lives with artificial intelligence analytics for healthcare".
KeepAppy, is a personal wellness app, designed to empower users to take control of their mental and physical wellbeing, and enable people to track all of the vitals that most impact an individual’s wellbeing.
When employer and employee relationships breakdown. From managing a grievance process, to disciplinary processes, managing performance and protecting your business.
Norwich based early stage startups and entrepreneurs take note - here's the lowdown on key startup support and help available where you live.
Many startups fail before they have a chance to fully establish themselves. Here are seven mistakes those startups are likely to make and importantly, how to avoid them.
Published on: 21st October 2018
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- IlluminationLAB to power energy focused startup innovation 5th Mar 2019 American Electric Power (AEP) has launched IlluminationLAB which will include a bootcamp, energy summit & 10-week proof of concept program to co-create innovative energy products and services.
- Startup World cup returns to Belfast for 2019 27th Feb 2019 The Startup World cup returns to Belfast for 2019 with the NI regionals held on 25 March and once again delivered by Belfast Global Shapers.
- Rolls Royce seek data driven tech solutions 27th Feb 2019 Business intelligence, AI and machine learning focused tech startups, take note! Rolls Royce are currently seeking a data driven tech proof-of-concept solution.
- Travel startup NAVA wins Travel Technology Europe Disrupt Award 2019 22nd Feb 2019 London-based disruptive tourism and travel startup NAVA, has been named the winner of the 2019 Travel Technology Europe Disrupt Award.
