Gaining Media Coverage & PR as a Startup - we chat to the experts
by Startacus Admin
Think your startup is ready for mainstream media coverage and PR?
Most probably and quite understandably most of us would answer this question with a resounding YES! However before you take that leap and splash the cash - read on fo
r some handy tips. We chatted with Aylish Jarvie from Startup PR specialists, Tectonic. They’re the fab company who recently provided us with a great £125 special offer in order to help all you startups as you begin your media coverage journeys.
So if a startup believes that they are ready for high level media coverage, what core things should they first consider before going any further in terms of working with a PR consultancy?
They first question any startup needs to ask is; what are my goals? Define what success looks like to you and what you want to achieve with any PR campaign before you embark upon looking 
for a PR consultancy. You might want PR to raise your profile for investment or alternatively to raise mainstream awareness of your product or platform, but whatever the answer make sure you have it clearly defined before you set out.
In your experience, what are the most common mistakes that startups make in terms of marketing and PR?
One of the most common mistakes is hiring an agency or consultancy too early. Perhaps you don’t have your messaging locked down yet or you are busy iterating on your product, either way spending money on PR before you’re ready to tell the world about your product is a waste of cash. Conversely many startups also leave it too late, trying to handle all PR and comms internally until they reach tipping point. There’s a fine balance between getting an agency in too early or too late and it’s all in the timing, but get it right and you can really supercharge your PR efforts.
Pitch to us Tectonic PR - what makes you guys stand out?
A great question. I would say that our unique pricing model, which makes some of the unquantifiable elements of PR measurable, is what makes us stand out from the crowd. With both founders having come from working in startups, we understand what they need from a PR company and what extra fluff they could do without. It is this perspective that brought us to our 
“guaranteed coverage” approach.
Tectonic PR, two years from now - where do you see the business?
We see the business expanding to other startup hubs (Berlin, NYC) where we can work with great clients on a Global level. We would also love to have grown our team further so we can offer more complimentary services such as PPC and general Digital Marketing as well as being able to cater to our ever expanding client roster.
If you had to have dinner with three (dead or alive) entrepreneurs, who would you choose and why!?
First choice would be Guy Kawasaki as he truly understands how to build lasting businesses and how to make people fall in love with a particular product or service.
Next up would be Elon Musk. Now that is a guy with vision who will change the world in incredible ways.
Lastly would be Peter Thiel.While adding a controversial spin to the conversation I think his views on Education and the pursuit for immortality would prove fascinating.
Cheers Aylish and we look forward to hopefully chatting more over the coming weeks.
Interested in finding out more about the £125 credit offer via TECTONIC for their Startup PR services? Click Startup PR!
And if you feel that gaining mainstream TV and national / international media coverage is not currently the right plan - find out about own cost effective and super cool startup publicity programme too :)
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Innovative project launched by UK Proptech startup to reduce workers' commuting and in turn help alleviate pollution and congestion
Startup funding is never easy, however here are a few of the options that can help you fund your startup without going broke in the process
Innovative startups are currently being sought by BMW Group Financial Services UK which has just launched the third instalment of its Innovation Lab
Starting a business can be a lot of hard work, so here's a few ways to avoid burnout and find a healthy work life balance.
The child health app on a mission to become the first nationwide digital redbook, just got a step closer to making their mission a reality...
The Cambridge-based startup that has created an empowering tool to drive the next wave of biological innovation
At one-day event Ideation NI Thon, students will get the chance to solve global and local sustainability, environmental, city and health problems.
NI startup ESTHER, a peer-2-peer giving platform allowing charitable donors to give money directly to people living in poverty, head to New York for a 4-day fact finding mission.
The lowdown on how an Australian startup generated global sales for their innovative product, "weighted blankets"...
At 82% the UK takes 4th place in the list of countries being most ready for automation and robotics, whilst 30% of UK population’s jobs are at risk of automation.
Published on: 8th April 2015
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Ideation NI Thon at NI Science Festival sets out to solve global issues 17th Jan 2020 At one-day event Ideation NI Thon, students will get the chance to solve global and local sustainability, environmental, city and health problems.
- NI startup ESTHER takes flight to New York 16th Jan 2020 NI startup ESTHER, a peer-2-peer giving platform allowing charitable donors to give money directly to people living in poverty, head to New York for a 4-day fact finding mission.
- 2019 stats show that the gender pay gap continues 14th Jan 2020 Recent research by Starling bank shows that in 2019, women earned up to £12,319 less per year than their male colleagues of the same age and within the same industry
- Digital DNA Awards 2020 nominations now open 13th Jan 2020 The Digital DNA Awards, held in partnership with MCS Group, celebrate the best tech talent, from companies of all sizes, excelling in the world of Digital and Tech and not just in NI...
