Our pals at IncuBus ventures have teamed up with London’s world-famous Camden Market to create a space where the most innovative and exciting retail startups can demonstrate and showcase their work.
The collaboration has seen the Launch of a 2,000 square foot dual-floor prime retail space in the markets North Yard which benefits from the passing weekly footfall of over 500,000. This ‘Future of Retail’ store will create an environment in which growing retail startups can accelerate the testing of new product lines, the gathering of market research, and generation of new business.
The Future of Retail Store
The store is playing host to 7 startups who are all part of the IncuBus future of retail growth programme- one of which ‘Virtually Reality’ has transformed the top floor of the building into the largest VR experiencein the UK.
As you might expect, the store reflects and develops Camden Market’s eclectic mix of styles, contents, and forms becoming a space which is part-shop, part-arcade, and part art gallery.
The startups which are currently taking-up residence are:
Bodi.me – a company that matches data gathered from 3D body scanners to garment data and recommends an accurate size for you.
Dum Dum Doughnuts – home to the baked doughnut and innovations such as the croissant doughnut and the Crone (Ice Cream cone made from doughnut).
T D Kent - a bespoke luxury eyewear brand that uses distinctive materials embedded in resin, 3D printing and the latest face scanning technology to create a unique pair of glasses.
Nik&Kix - a range of soft drinks with a unique ingredient – cayenne chilli! This results in a grown-up soft drink that’s less sweet than most.
ZOLÀ – an organisation that creates limited edition, hand-crafted fashion prints and designs. The collection includes hooded jackets, kimonos and dungarees available in four pastel prints.
REIN - an innovative, fast-growing womenswear brand that uses a unique laser cutting process and has had pieces worn by the likes of Lady Gaga, Eve, Charli XCX and Little Mix.
The space which will remain open until the end of September is part of a broader programme created by Incubus Ventures with the support of Camden Market which offers master classes on sales and marketing, introductions to potential partners and additional growth opportunities.
Luis Hidalgo, Programme Director for the Future of Retail Programme said:
“The Future of Retail store adds another dynamic to the growth programme, allowing the businesses to implement learnings with a large engaged audience of consumers. Camden Market is the perfect location for the businesses to showcase their products, test new concepts, build case studies, receive market feedback and crucially generate more business”