furthr - climate action made easy

by Startacus Admin
The lowdown on furthr, the London-based startup that's created a subscription service to help make climate action fun and easy too.
We have written about plenty of startups doing their part to help us reduce our carbon footprint, from startups like The Tyre Collective to Manchester-based Sourceful. Some of these, such as Ecologi, go a step further and make a difference not only to the environment, but in the process also help people in the short term, for example by paying them to plant trees in heavily deforested areas.
Climate change is a global issue that affects everyone, though not equally, and must be dealt with by everyone - startups like these help us to do just that.
London-based startup Furthr has created a platform similar to Ecologi’s to help us offset our carbon footprint, help plant trees around the world, support renewable projects, and to enter us into prize draws every month to win anything from chocolate to gift cards to money.
The app allows you to track your personal carbon reductions with contextual examples, the number of trees you got planted, updates on projects you are supporting, and provides personalised carbon reduction tips. The platform runs a subscription model starting at £4 per month to plant 10 trees every month and reduce a ‘small footprint’, and goes all the way up to £24 per month to plant 64 trees every month and reduce 4 ‘average footprints (~2.8 tonnes of carbon).
Like Ecologi, Furthr supports projects all around the world, including reforesting Madagascar, which has been 90% deforested; providing buildings in India with solar water heating cells to help reduce 80% of their energy that still comes from coal; and reforesting Mozambique, 45% of whose population lives below the poverty line and relies heavily on biodiversity, yet the country loses 1,000 football fields worth of forest each day.
To date, Furthr’s website stats show that they have saved 7,900 tonnes of carbon emissions and planted over 21,700 trees around the world. We hope and expect to hear more and more about this startup and the projects they support in the future.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Got a business in the manufacturing sector? These tips on how you can reduce energy costs while being more sustainable are well worth a read...

Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.

Nassia Skoulikariti, Director of IoT Programmes, Mobile Ecosystem Forum shares some insights on how IoT is having a significant impact on all our lives.

Roger James Hamilton, Founder and CEO of Genius Group, a world-leading entrepreneur Edtech and education group, discusses how introducing a globalized curriculum will help better prepare students.

SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.

41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.

Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.

Thingtrax Secures £4.3M to Empower Manufacturers to Build the Factories of the Future

A measure of inflation relief for small firms sees transport costs fall but service price increases remain elevated

Bedfordshire-based HR tech startup HR DataHub has built a range of tools for HR departments
Published on: 13th December 2021
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- SureIn Secures €4M to Close the SMB Insurance Gap 15th Aug 2023 Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.
- SuperFi raises $1M pre-seed funding round 28th Jul 2023 SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.
- Startups rely on AI & sustainability for new partnerships 27th Jul 2023 41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.
- Another Round closes £300k Seed round to revolutionise personal training 21st Jul 2023 Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.