Foodsteps - the foodtech startup with sustainability at its core.
by Startacus Admin
The lowdown on Foodsteps and its platform that enables restaurants, brands and retailers to track and reduce the footprint of food from farm to fork.
Food production is responsible for 26% of global emissions, and is the single biggest factor in the loss of biodiversity. In previous articles, we have mentioned, for example, the huge 90% deforestation of Madagascar to make way for fish farming.
In order to improve these issues, we need layers of responsibility, from consumers holding brands responsible for packaging and sourcing, to brands holding suppliers responsible, perhaps all the way to local government having some degree of responsibility for helping local produce suppliers to do so sustainably. But wherever it goes, it starts with consumers showing with their money what they will and won’t support.
London-based startup Foodsteps has built a platform to help consumers and companies do that. The platform helps food companies with the ability to track and reduce their carbon footprint, as well as labelling it for their customers.
The startup’s database contains life-cycle information on every ingredient’s land use, water use, pollution levels, and carbon footprint. It is composed of thousands of peer-reviewed studies, and is independently reviewed by academic and industry experts to keep it accurate. This information is used by the clients to improve their sustainability, and by the client’s customers to make better decisions about the products they buy. With basic information about the product’s emissions there on the label, and greater detail found by scanning in a QR code, things become more transparent and honest.
The startup has already been working with big names like Pizza Express, Wagamama, Allplants, and Gousto to help them in the journey towards net-zero, and in May, Foodsteps announced that they had raised £3.2 million in a seed funding round led by Octopus Ventures. This funding will go towards expanding the team, which will in turn help them to bring better transparency to more brands and their products.
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Published on: 17th June 2022
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