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#FoodHeroScot - innovative visual storytelling campaign launches

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by Startacus Admin


The lowdown on #FoodHeroScot, a new visual storytelling campaign that’s aiming to shine a light on the Food & Drink industry in Scotland

FHS_logo1_angled.A dynamic new visual storytelling campaign #FoodHeroScot has just been launched by Medialiciously and its partners, to create a platform for hospitality businesses in Scotland; showcasing the importance of sustainable products, services and initiatives, whilst shining a light on an industry significantly impacted by the Covid-19 Pandemic. 

The non-profit visual storytelling campaign, #FoodHeroScot, is supported by STV’s £1m Green Fund which aims to champion the efforts of sustainable Scottish SME businesses by raising their profile and communicating with consumers, whilst encouraging Scots to reduce their own carbon footprint. 

Over the course of the next 12 months, the campaign will reveal ten powerful mini documentaries featuring businesses or social enterprises that will be shared on the #FoodHeroScot website and amplified through a media campaign delivered by STV, as part of their Green Fund commitment.  

creatingfuturepic-1There will be three nomination and voting phases to encourage a fair competition process. In total, there will be 10 winning businesses and each of them will be gifted a support package worth over £25,000 of in-kind support packages including marketing and PR with the aim of shedding light towards the sustainability efforts of the winning brands.  

The #FoodHeroScot campaign will also promote the positive contribution of partner food and drink brands through a directory style website, complemented by a growing collection of business leaders and global ambassadors adding their voice and influence on the campaign and providing a far-reaching legacy and change towards sustainability.  

The campaign has attracted support from a number of business figures across Scotland including Alan Mahon, Founder of Brewgooder; Anna Lagerqvist Christopherson, Managing Director of Boda Bars; Nick Nairn, Owner of Nairns Ltd and Loral Quinn, CEO of Sustainably.

Commenting on the launch, Lee Fitzpatrick, Managing Director of Medialiciously and key founder of #FoodHeroScot said: “We are excited to be launching this innovative campaign and to be working with such great businesses and ambassadors in the hospitality sector who have shown their resilience and willingness to lead by example in driving sustainable impact. We want to leave a lasting impression by creating an ecosystem of businesses, partners, sector organisations and like-minded consumers that care about sustainability and the immediate impact of business and buying decisions on the planet.” 

If you are interested in supporting the green recovery of the industry, check out the Food Hero Scot website for more details around how to nominate businesses in the food and drink sector.


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Published on: 1st June 2021

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