Five Important Factors to Consider for Your New Business Website

by Startacus Admin

Today we are well and truly in the digital age, meaning that for those who want to make money online, there is a huge variety of options to choose from. However, one of the main things that you will need in order to be successful when it comes to making an income online is a website. Having your own website or blog is essential for obtaining and developing an online presence and enticing your customers or readers to pay more attention, leading to an increase in income for yourself. However, when starting your own business website or blog, there are a number of crucial factors that you should consider. 

Layout and Design 

The layout and design of your website are hugely important in attracting new visitors and encouraging them to stay on the page. When putting together your website or blog design, you should opt for one that is easy to navigate and understand. When creating a website design, it’s important to think about the type of people that you hope to be visiting your site and what they will need in order to remain engaged and interested in the content.

Often, great content can be ruined by bad website design. A clear navigation system is crucial, whilst minimal designs are often favoured as not only are they easy to understand and get around, they also reduce the risk of your website being slowed down by large files which take time to load. It may be best to bring the proffessionals in if you’re not sure how to perfect these areas. Web design companies, will want to learn what your needs are so they can design and build a site that reflects your requirements. You could go to PWD for example, to learn more about getting a professional, sleek design for your site, as web designers will have plenty of portfolios that you can check out to see if their designs are what you’re after. 

The web hosting service that you choose is of optimal importance when starting your own website or blog. Choosing the right web hosting provider is important for your website performance, as opting for a cheap web host with limited customer services could mean that your website operates slowly and is often the victim of downtime. When selecting a web host, it’s vital to choose a provider that offers a high level of quality and round-the-clock customer service to ensure that there’s always somebody at the end of the phone to rectify any issues that your website might experience.

Mobile-Friendliness

No matter which type of website or blog you are planning to launch, one of the most important aspects of a website today is how easy it is to view on mobile devices. With a huge percentage of the global population now moving away from desktop and laptop PCs to tablets, smartphones and other portable, digital devices when it comes to browsing the web, be sure to have a responsive design for your website as this will make it easy and pleasurable to read and view from any devices that your readers or visitors may be using. Along with this, a responsive design will also earn you favour with Google, improving your website’s SEO and earning you more visitors. 

Ongoing Management:

Another important factor that you will need to consider is the ongoing management of your site. Thankfully, it’s easier than ever to do this yourself if you are using a web platform that is user-friendly and easy to update, even without any previous experience. However, you might also want to consider hiring a web developer who can take care of all this for you. If you want a professional-looking website and don’t have the time to deal with the hassle of making updates, ensuring that your website is working correctly or ensuring that the on-page SEO is kept consistently up to date, then investing in the services of a web developer could be the best option for you.

Driving Traffic:

Last but not least, there’s little point in having a website that no traffic is being driven to. If nobody is visiting your website, or the visitors that you do get aren’t meaningful at all, then your sales and your rankings are going to struggle. Whether you’re running an informational website for your business, an online shop, a blog, or a comparison website, driving organic traffic is absolutely essential. Guest blogging, blogging on your own website and posting them on social media, advertising, and writing irresistibly interesting headlines are some simple ways to get started with driving more organic to your site. But, of course, the main goal is to keep users on your site once they have landed. So, go back to the design side of things to ensure that you have a simple to use navigation system, a visual design that’s easy on the eye, and a seamless checkout system if you are selling online. You should also pay strong attention to on-page SEO; create internal leads to new content, write optimised meta descriptions, and make the most of image alt text to improve your chances of getting organic traffic via Google Search.

Working and making an income online is becoming more common today. But, in order to successfully earn money on the internet, you will most likely need to start your own website or blog.

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Published on: 17th July 2019