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Fintech startup Moola banks on making investing accessible to all

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by Startacus Admin

Online investment platforms like eToro are all well and good, but they require a degree of knowledge.
If you don’t understand investment or any of the markets there are to invest in, you are most likely to end up losing money, or at least minimizing your investment’s potential. So what about people who want to start investing but don’t know enough for in-depth platforms? As you might have guessed, a recently launched fintech startup might just be offering a solution...

Moo.laStep forward Moola - where anyone can be an investor.

Fully launched at the end of April (this year), fintech / wealth-tech startup Moola, allows users to invest as little as £100, and they will do the work of putting together a portfolio of investments based on your chosen level of risk -
Cautious, Moderate, or Adventurous.

As the end user, you can see at any time what your funds are invested in and in what percentage, and everything is laid out in simple, easy to understand terms. And...that’s it. You just choose how much you want to invest initially, how much you want to add to that investment monthly, and how long you want to invest for, and you can see from the start how much your investment will potentially be worth at the end of your time frame.


Users currently pay fees of 0.75% per year, taken at the end of every calendar month and based on the average value of their portfolio that month, and their money can be withdrawn at any time, without any extra fees.

And coming soon, Moolacademy will help anyone learn more about online investing. By providing short, apparently fun courses, Moolacademy will aim to teach users investment knowledge, including our attitude to investing and what investing online really means.

The current Moola team, headed up by well known figureheads Gemma Godfrey and Andrew Jordon, certainly know what they are doing - with a wealth (sorry) of MOO.LA co foundersexperience at some of the world’s biggest investment firms - with users’ money also being kept secure thanks to Moola’s involvement with Winterflood Business Services and BlackRock, the world’s largest asset manager.

Moo.laWith a HQ in London, Moola announced at the back-end of last year that they would be also creating a Belfast office to support their growth -  a wise move with Belfast currently growing in popularity as a cost-effective and talent-strong tech base for various tech verticals including Fintech and Cyber.

Disrupting within the traditional wealth-management space is no mean feet, but the promise of cutting out the complexity and making it is easy to the general public - and doing it in a space that is still primed for disruption, are three good reasons why this incredibly experienced team (make that four reasons) has a good chance to scale.
Startacus looks forward to keeping an eye on as they grow.

*Talking of Belfast, Cyber and Fintech*, 
these are two of the verticals that are a focus at Digital DNA upSTART 17 - the startup pitching battle that will take place on the 6th and 7th June at Digital DNA Belfast. Startups have till Friday 5th May 2017 to apply to pitch, with the winning startup bagging a valued £150k in prizes and support, including £10k hard cash. Click on the pic below to find out more...

upSTART 2017

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Published on: 4th May 2017

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