Fertility tracking bracelet, Ava, closes $30m
by Startacus Admin
Zurich-based Ava, makers of the first fertility tracking sensor bracelet, closes a $30m Series B funding round and announces 10,000th “Ava” pregnancy.
It's fair to say there has been a rise in the FemTech market over the last few years with the sector emerging as the likely next big disruptor in the global 
health care market. With fertility monitoring still not particularly tech friendly - think urinating on ovulation sticks and constantly checking temperatures, it would be an area of the FemTech market that would be primed for disruption.
Step forward, Ava, a fertility tracking sensor bracelet and the only femtech company to have had the findings of a clinical trial peer reviewed and published in a leading science magazine.
The key finding of the clinical trial was that a woman’s pulse is the best way to identify (in real time) more fertile days / cycle, pregnand thus increase the chances of conception.
Ava frees women from having to use outdated, invasive and inaccurate fertility monitoring methods, detecting 5.3 fertile days / cycle - in real time - while in the privacy of a user's home. With this previously only done via repeated overnight sessions in a hospital / clinic, the tracking sensor bracelet is a massive advance in empowering women to to take control of their reproductive health via data insights and science.
$30m Series B funding round
The majority of Ava’s new financing came from existing investors, with prominent European VC firms btov and SVC also joining the round.
Ava also announced today that its cycle-tracking sensor bracelet, which precisely detects the 5.3-day fertile window in a woman’s cycle in real time, has officially reached a milestone of 10,000 pregnancies among users since launching in July 2016.
According to Ava Co-Founder Pascal Koenig, Ava will use the new funds for further product research and development to enhance the existing product and create new applications that empower women to take control of their reproductive health via data insights and science.
“Ava’s long-term vision is to accompany women through all stages of their reproductive life by providing data-driven, clinically proven technology that will make a woman’s life easier, healthier and better -- be it when they just want to understand their body, while they are trying to prevent pregnancy, trying to get pregnant, are pregnant or entering menopause,” Koenig explained.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Revive was created to bring new life to coffee waste, collecting and recycling used coffee grounds to create a palm oil alternative!
Chilled beers, wines and spirits delivered in one hour, thanks to JUST EAT for chilled drinks, Edinburgh-based startup Drinkly.
Bubblebum has had its flagship product named as one of the Most Innovative and Most Attractive at the Child Baby & Maternity Expo in China.
Influencer marketing remains largely unchartered territory for many businesses, so here are some tips for getting it right on the first go.
Step forward Raise Accelerator, Northern Ireland's first privately-run startup accelerator. We chatted to three founders from their first cohort.
Rich Maaghul, CEO of ODEM.io explores the future of education and how disruption will transform the way that we learn...
The app that helps you achieve your goal body with easy to follow workouts for the gym or home.
The London based startup that has safer home care provision as its mission
The ethical rewards app Koin Rewards, reimagining loyalty through responsible shopping and tokenisation.
Lessons from Goldilocks and the three bears and why in a competitive market place just-right doesn’t go far enough
Published on: 30th May 2018
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- IAG’s Hangar 51 takes flight with latest innovation programme 31st Jul 2019 The latest Hangar 51 innovation programme is on the hunt for tech startups with a broad range of aviation industry solutions.
- 10 FMCG startups selected for first Seedrs accelerator 24th Jul 2019 10 FMCG startups selected for the 1st Seedrs FMCG accelerator, which aims to help FMCG startups raise capital on the platform
- Startup Leadership Program invites applications for its 9th London cohort 12th Jul 2019 The Startup Leadership Program continues to grow, inviting applications for its 9th London cohort to join the six-month program.
- Latest Zinc Company Builder Programme to transform the quality of later life 9th Jul 2019 Do you want to build a new purpose-driven startup with support from a world-class network of experts?
