Fertility tracking bracelet, Ava, closes $30m
by Startacus Admin
Zurich-based Ava, makers of the first fertility tracking sensor bracelet, closes a $30m Series B funding round and announces 10,000th “Ava” pregnancy.
It's fair to say there has been a rise in the FemTech market over the last few years with the sector emerging as the likely next big disruptor in the global 
health care market. With fertility monitoring still not particularly tech friendly - think urinating on ovulation sticks and constantly checking temperatures, it would be an area of the FemTech market that would be primed for disruption.
Step forward, Ava, a fertility tracking sensor bracelet and the only femtech company to have had the findings of a clinical trial peer reviewed and published in a leading science magazine.
The key finding of the clinical trial was that a woman’s pulse is the best way to identify (in real time) more fertile days / cycle, pregnand thus increase the chances of conception.
Ava frees women from having to use outdated, invasive and inaccurate fertility monitoring methods, detecting 5.3 fertile days / cycle - in real time - while in the privacy of a user's home. With this previously only done via repeated overnight sessions in a hospital / clinic, the tracking sensor bracelet is a massive advance in empowering women to to take control of their reproductive health via data insights and science.
$30m Series B funding round
The majority of Ava’s new financing came from existing investors, with prominent European VC firms btov and SVC also joining the round.
Ava also announced today that its cycle-tracking sensor bracelet, which precisely detects the 5.3-day fertile window in a woman’s cycle in real time, has officially reached a milestone of 10,000 pregnancies among users since launching in July 2016.
According to Ava Co-Founder Pascal Koenig, Ava will use the new funds for further product research and development to enhance the existing product and create new applications that empower women to take control of their reproductive health via data insights and science.
“Ava’s long-term vision is to accompany women through all stages of their reproductive life by providing data-driven, clinically proven technology that will make a woman’s life easier, healthier and better -- be it when they just want to understand their body, while they are trying to prevent pregnancy, trying to get pregnant, are pregnant or entering menopause,” Koenig explained.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Sustainable reward scheme Bagboard, a first-of-its-kind advertising platform for planet-friendly brands launches £600k funding round
The London-based startup that's disrupting the insurance industry by its collective-based model for cycling insurance
More than half of employees concerned about returning to work and majority of employees NOT comfortable using public transport
The GCHQ Innovation Co-Lab is on the hunt for companies harnessing data science, machine learning and AI techniques to create real products and solutions.
Eppik is a smart family photo sharing platform that helps families reconnect through their shared photo heritage
New targets set by 30% Club aimed at achieving both gender diversity and fully inclusive cultures on FTSE Boards, Executive Committees and Chair Appointments
Xero’s Roadmap to Recovery manifesto launched as new data confirms impact of COVID-19 on UK small business revenue and employment
In this article, we’ll be exploring how new users can build their first Magento store and drive it towards online dominance.
BOOP, an innovative software education platform for children with special education needs, gains COVID-19 response funding of £50k via Innovate UK
Here are some easy-to-overlook ways to slash the usual cost of sourcing a corporate car for your business.
Published on: 30th May 2018
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- More than half of employees concerned about returning to work 2nd Jul 2020 More than half of employees concerned about returning to work and majority of employees NOT comfortable using public transport
- GCHQ Innovation Co-Lab seeks startups harnessing data science, machine learning and AI 2nd Jul 2020 The GCHQ Innovation Co-Lab is on the hunt for companies harnessing data science, machine learning and AI techniques to create real products and solutions.
- Ten Years On: 30% Club Sets New Targets 1st Jul 2020 New targets set by 30% Club aimed at achieving both gender diversity and fully inclusive cultures on FTSE Boards, Executive Committees and Chair Appointments
- Xero’s Roadmap to Recovery manifesto launched 1st Jul 2020 Xero’s Roadmap to Recovery manifesto launched as new data confirms impact of COVID-19 on UK small business revenue and employment
