Falcon Enamelware - Cardboard Popup
by Startacus Admin
Falcon Enamelware - Cardboard Popup
When we think of the popup phenomenon we will generally envisage innovative and cutting edge startups looking for an exciting and modern way to introduce their product to market or create a bit of excitement - like these - Number 26 Stopup Shop, Propstore and WeArePopup.
But what about a 100 year old enamelware manufacturer with a strictly classical range of products?
We think Falcon Enamelware has really stepped up to the plate with this one! They wanted to inject a bit of freshness and vitality into their brand without compromising on their core values of classic clean design and utility. The result of their labours is a new colour range of products to sit alongside their iconic white with blue trim enamel tableware and the world’s first cardboard popup shop.
Ever practical as we are, our original thought when we chanced upon this most unusual of retail spaces was ‘What happens when it rains - does the shop disintegrate?’ A fair question but you will be glad to know that the whimsical indecisiveness of the British weather is no match for Falcon Enamelware…this cardboard shop was indoors.
Even so, cardboard would hardly be our first choice of building material and it 
doesn't sound like a particularly exciting prospect, however (and thats a big however) upon closer consideration we think that this simple idea is actually very innovative, original, quirky and logical...all the things that we at Startacus love.
Featured in London’s Design Junction at the end of September the shop and everything in it that could be feasibly made from cardboard, was. This included the walls, roof, shop front, counter, display units and even the cash register. Not fancy multi-coloured eye-catching cardboard either, just plain old everyday brown cardboard.
You might think that such a shop would have a hard time making itself heard over the din of flashy products and uber-modern design on display at such an exhibition. But it’s therein that we think the strength of this idea actually lies, the designers have taken inspiration directly from their existing line and created a retail space in which their product is given complete prominence unhampered by flashy gimmicks. Its simplicity demonstrates that keeping up with modern developments in the marketplace doesn't necessarily mean flashing neon signs, giant 3D screens, a pack of sparklers and an old kazoo.
At nearly 100 years old Falcon Enamelware has proved that it can still innovate and ensure that its traditionally styled products remain fresh and dynamic in a hugely competitive and quickly changing marketplace. Just don't light a candle!
If you like what you see here on Startacus and want to get involved yourself, why not become a member of our growing community by joining for free here!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Manchester fintech GoodBox, who helps charities embrace the rise of fintech through digital and contactless payments, have raised over £2m for UK charities.
The startup that has created a 3D product configuration and visualisation platform
.jpeg)
How exactly do you go about finding the best office for your startup? Here's some top advice on finding the right place for you.
We take a look at yulife, a new InsurTech startup shaking up the life insurance sector, with customers earning rewards for healthy activities.
A study recently carried out by Volteface, has been revealed that social media platforms are frequently being used in order to advertise illicit drugs.
When it comes to setting up a startup there are certain things to consider before you set up your business in the city.
The edtech startup that's helping students learn by putting the core syllabus to music
The startup that's creating a learning experience to inspire the next generation of STEM learners, starting with Maths.
Not having the right team is a common reason why startups fail. Here are some of the key personalities and soft skills you'll need in your team.
Mattr Media share their 6 key steps they recommend to every brand who wants to create a killer crowdfunding video and a successful raise.
Published on: 3rd November 2013
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Manchester fintech GoodBox hits £2m donated to UK charities 21st Oct 2019 Manchester fintech GoodBox, who helps charities embrace the rise of fintech through digital and contactless payments, have raised over £2m for UK charities.
- Event at Startup Week Dublin to explore startup collaboration between NI and Ireland 11th Oct 2019 With the impact of BREXIT still very much an uncertainty, our evening event at Startup Week Dublin will explore startup collaboration and opportunities between NI and Ireland.
- Startups shaping future of the smart built environment wanted for RElab programme 8th Oct 2019 Tech startups focused on smart buildings and cities, smart grid, construction tech, predictive maintenance, and other tech solutions - take note!
- Tech startups in telecom infrastructure sought for BT run competition 3rd Oct 2019 BT and the Telecom Infra Project (TIP) have launched the third annual competition for startups in telecom infrastructure
