Factmata - the AI-focused platform tackling online misinformation

by Startacus Admin
New digital platform Factmata launches, aiming to combat harmful content online and help future-proof the internet from harmful narratives.
Over the last few years in particular we’ve all become aware of the dangers of misinformation, particularly online. Now, a new startup has been developed which is aiming to address that very issue - a startup which we previously featured at a very early stage in its development.
Factmata is the world’s first AI-focused self-service platform tackling online misinformation at scale, launches its new digital platform to help future-proof the internet from harmful narratives. It provides insights by subscription for $300 per month per topic being analysed.
Its innovative technology assesses the level of risk harmful narratives pose to brands and identifies the influencers behind the content, enabling organisations to monitor how they emerge, grow and change over time.
It uses artificial intelligence to automatically group similar online opinions into ‘clusters’. Users can track misinformation, disinformation and false narratives that threaten to cause reputational harm, all in one easy to use dashboard.
The Factmata platform uses real-time data from across the internet as well as natural-language processing and machine learning algorithms trained to identify harmful content. The startup’s technology is set to be a one-stop provider, enabling more companies to self-serve and contribute to cleaning up the internet, while also protecting their brand and giving them more control over their narrative.
Speaking on the launch, Antony Cousins, CEO at Factmata comments: “Factmata’s narrative monitoring tool takes the world a step closer to policing their corner of the internet. With so much misinformation and disinformation about issues, such as climate change or Covid, we have lost our ability to communicate without fueling dangerous false narratives. Poorly researched and inadequately verified content is growing, and so is society’s reliance on it as news. At Factmata, we believe in empowering everyone, including businesses themselves, to identify this kind of content faster, not just for brand safety but wider internet safety, and we must act now before it’s too late.”
PR and marketing professionals, brands and even journalists can automate the manual analysis of mentions for quicker insights and get predictions of public sentiment and market trends. Brands can receive real-time alerts of potential risks before a human can and automatically moderate user-generated content.
With user-generated content continuing to grow exponentially, social media becoming prominent in everyday lives and the metaverse set to only increase our exposure to social content, organisations need to reduce the impact of harmful narratives before they hit mainstream audiences.
It’ll be interesting to see the hopefully positive and much-needed impact that this startup has on online misinformation.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Voicy, the online content platform for discovering, creating and sharing sound-clips and sound-effects secures investment to support team expansion and global growth.

NI Startup? Fancy showcasing your startup at this year's Digital DNA event? We've got up to 10 spaces for NI startups to do just that. Here's the details!

Germany's leading digital solar platform, Zolar secures major investment to support roll out of new digital energy products.

Metro Bank seeks startups and scaleups with a focus on customer experience, community banking, optimisation of systems & data and sustainability for its second innovation lab.

Need a little extra motivation to get your daily step count up? Treekly will help you do your bit for the climate crisis with every step you take...

The lowdown on London-based SaaS startup Adadot and its innovative performance and wellbeing tracking platform for developers.

Henrik Grim, European GM of Capchase shares insights on how founders can navigate these more challenging funding conditions.

Storyblok secures major investment to further accelerate product innovation and growth into the US and Europe.

New podcast launched by Sport Tech Hub aims to share insights and inspiration from leaders and tech entrepreneurs in the sport and physical activity sector.

Moneybox smashes its investment target with over 15,000 people investing £6.25million in 72 hours in its Crowdcube campaign.
Published on: 3rd February 2022
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Voicy lands €1.2 million pre-Seed from Global Founders Capital to build the GIPHY for sound 20th May 2022 Voicy, the online content platform for discovering, creating and sharing sound-clips and sound-effects secures investment to support team expansion and global growth.
- Zolar Lands €100 Million Series C On The Back Of Surging Demand For Affordable Green Energy 19th May 2022 Germany's leading digital solar platform, Zolar secures major investment to support roll out of new digital energy products.
- Metro Bank opens call for participants for second Magic Makers programme 17th May 2022 Metro Bank seeks startups and scaleups with a focus on customer experience, community banking, optimisation of systems & data and sustainability for its second innovation lab.
- Storyblok Raises $47M Series B to Make Headless Content Management the New Standard 17th May 2022 Storyblok secures major investment to further accelerate product innovation and growth into the US and Europe.