Facebook hits 2 Billion People as Facebook Groups gains in Importance
by Startacus Admin
Last week Facebook hosted their first-ever Facebook Communities Summit in Chicago with hundreds of invited group admins, where they announced new features and tools to support communities / groups on Facebook.
This article on Facebook Newsroom summarized:
“Mark Zuckerberg kicked off by celebrating the role Groups play in the Facebook community and thanking the group admins who lead them. He also announced a new mission for Facebook that will guide our work over the next decade: Give people the power to build community and bring the world closer together.”
Going on to say:
An important part of delivering on our new mission is supporting group admins, who are real community leaders on Facebook. We’re adding several new features to help them grow and manage their groups”
Fast forward to yesterday (Tues 27th June) and Mark Zuckerberg announced that the facebook community had reached 2 billion people. He went on to say “We're making progress connecting the world, and now let's bring the world closer together.”
Spot the similarities...
So, the mission is clear - bringing those 2 billion people closer together.
With extra power comes responsibility - and it appears that Facebook have understandably recognised that although facebook has grown to 2 billion users, those users, (admittedly even your own friends and families) have often become more distant and polarised the more ‘online’ has taken over and Facebook has grown.
Facebook Groups can be a good way of bringing people together - so if facebook groups, communities, and community admin’s can be encouraged and perhaps even be rewarded, we can totally understand why MZ and the Facebook management team sees this as their next natural step, and in keeping with their next big mission to bring people closer together.
Of course, if they don’t build communities that add real value, someone else will do it instead, so it’s also a wise move to aim to make Facebook Groups a haven for building relationships, not spam, trolling and division.
Quick startup focused thought here...
As Startacus is an community for startups, entrepreneurs and self-starters - we should add that if you work for a startup or developing business, now is perhaps a good time to create and grow a Facebook group that represents your target customer / demographic. That's if Facebook is your thing of course.
After all - online engagement can be fundamental in driving business and customer loyalty and if Facebook is going to add more value to their Facebook groups then now could be a good time to set up a relevant facebook group - just don’t make it advertorial, there’s nothing worse.
If you liked this article, you might also want to read our recent article on What the UK & Ireland edition of Mashable on Snapchat Discover might mean for digital content & startups and the previous article on how startups can generate business through Facebook.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
The GCHQ Innovation Co-Lab is on the hunt for companies harnessing data science, machine learning and AI techniques to create real products and solutions.
Eppik is a smart family photo sharing platform that helps families reconnect through their shared photo heritage
New targets set by 30% Club aimed at achieving both gender diversity and fully inclusive cultures on FTSE Boards, Executive Committees and Chair Appointments
Xero’s Roadmap to Recovery manifesto launched as new data confirms impact of COVID-19 on UK small business revenue and employment
In this article, we’ll be exploring how new users can build their first Magento store and drive it towards online dominance.
BOOP, an innovative software education platform for children with special education needs, gains COVID-19 response funding of £50k via Innovate UK
Here are some easy-to-overlook ways to slash the usual cost of sourcing a corporate car for your business.
The shortlist for this year’s Postcode Lotteries Green Challenge, a global annual sustainability competition is out, with 7 of the 25 shortlisted from the UK
Post Covid, these could be some of the shared economy trends that businesses will be looking to capitalise on in the coming weeks and months.
Launch of new fund by Innvotec aimed at investing in UK female founded or co-founded enterprises whilst also encouraging more women to invest in startups
Published on: 28th June 2017
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- GCHQ Innovation Co-Lab seeks startups harnessing data science, machine learning and AI 2nd Jul 2020 The GCHQ Innovation Co-Lab is on the hunt for companies harnessing data science, machine learning and AI techniques to create real products and solutions.
- Ten Years On: 30% Club Sets New Targets 1st Jul 2020 New targets set by 30% Club aimed at achieving both gender diversity and fully inclusive cultures on FTSE Boards, Executive Committees and Chair Appointments
- Xero’s Roadmap to Recovery manifesto launched 1st Jul 2020 Xero’s Roadmap to Recovery manifesto launched as new data confirms impact of COVID-19 on UK small business revenue and employment
- 7 British startups shortlisted for Postcode Lotteries Green Challenge 30th Jun 2020 The shortlist for this year’s Postcode Lotteries Green Challenge, a global annual sustainability competition is out, with 7 of the 25 shortlisted from the UK
