Exploring the Power and Potential of Partnerships for Your Business

by Startacus Admin

Collaborating with partners can be critical to the success of your business. Innovate UK, inspired by their recent video on essential tips for collaboration share some handy tips with Startacus on exploring the power and potential of partnerships for your business...
"As a smaller or newer business, the appeal of going it alone is obvious. All the power, all the rewards, every opportunity to write your own success story. But if there’s one thing history has taught us about success in any area of business, it’s this:
You’re stronger as a team than as an individual.
Think about it – how many of the world’s most successful businesses operate with a skeleton staff of next to none? Likewise, how many operate 100% interpedently, without any binding partnerships or collaborations with other businesses/service providers?
Of course, the answer is none.
So while it can seem as if proactively seeking collaboration is a sign of weakness, dependency or desperation, it’s actually quite the opposite. The right partnerships at the right time can transform a small and perhaps struggling business into a competitive powerhouse.
The key question being – how to build the kinds of partnerships that breed positive progress?
Examine multiple collaborative opportunities
Well, the first thing to do is consider your options. That being, think carefully about the different types of collaborative opportunities available, in order to determine which make the most sense for your business. The worst thing any smaller business can do is jump into a collaboration just for the sake of it, without considering its value and relevance. Think about what each collaborative opportunity could offer your business long-term, scrutinising every option until you’re 100% satisfied.
Devise a clear partnership strategy
Of course, in order to make any kind of business relationship work, you first need to determine your partnership strategy. It’s one thing to be interested in collaboration, but what exactly do you expect to get out of it? How will it work? What will you offer and expect in return? What are your long-term plans for the partnership? It’s not enough to simply want partners – you need to consider how they’ll be integrated into your business plan. Otherwise, you’ll struggle to gain the interest of prospective collaborators and are unlikely to get anything meaningful out of the deal.
Fully evaluate partners
After identifying the kinds of partners your business could approach and work with, the time comes to carefully and comprehensively evaluate them. Sure, they’re in the same line of work as you, but are you genuinely on the same page? Do they share your passion, pride and priorities? Do they have the character traits you’re looking for in a partner? Can you honestly say you have complete and total trust in their abilities and attitude? Always remember that it’s the very future of your business that’s on the line. Which means you’ve every right to be as selective, demanding and picky as necessary.
Monitor partnership success
Last up, when creating your partnership strategy in the first place, you will (or should) have defined benchmarks and measures for the success or otherwise of the venture. When the partnership gets underway, it’s of critical importance to continually monitor its performance and efficiency against these benchmarks. Focus on the strengths, weaknesses and areas for possible improvement you identify, working to continually enhance and optimise the partnership for mutual benefit."
Tips for collaboration with business partners
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
The lowdown on Manchester-based startup Sticky and its innovative no-code solution to help businesses turn any physical space into an engagement opportunity.

Tobin Capital continues to expand its portfolio by investing in pop-up marketplace Sook, the startup on a mission to revolutionise the high street.

Sodexo and L Marks open call for applications from innovative startups and scaleups to join their inaugural Sodexo Healthcare and Seniors Accelerator.

The group payments solution that's better for businesses and customers alike, thanks to innovative fintech startup Hands In.

The lowdown on FuturePlus, the startup that's on a mission to make sustainability accessible, achievable and affordable for all businesses.

John McLachlan, author and co-founder of Monkey Puzzle Training & Consultancy examines the differences between action-oriented and reflective leaders and which approach is best.

The fitness app that's not just about physical fitness; GoJoe helps employers to engage, motivate and connect their people across all pillars of wellbeing.

Now in its fifth year, North West England water firm United Utilities opens call for Innovation Lab, its pioneering ideas incubation programme.

Not-for-profit OneTech has spunout from Capital Enterprise to expand its offering and continue its mission of creating a more equitable, diverse and supported startup ecosystem.

London-based startup Deep Render tackles the internet’s data and bandwidth challenges via its innovative AI-powered file compression technology.
Published on: 16th October 2017
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Startup Sook Receives Investment from Tobin Capital 24th May 2023 Tobin Capital continues to expand its portfolio by investing in pop-up marketplace Sook, the startup on a mission to revolutionise the high street.
- L Marks Seeking Startups and Scaleups for Sodexo Healthcare and Seniors Accelerator 23rd May 2023 Sodexo and L Marks open call for applications from innovative startups and scaleups to join their inaugural Sodexo Healthcare and Seniors Accelerator.
- United Utilities Innovation Lab launches call-out for innovative ideas for fifth programme 18th May 2023 Now in its fifth year, North West England water firm United Utilities opens call for Innovation Lab, its pioneering ideas incubation programme.
- OneTech Spins Out from Capital Enterprise to Support Underserved Communities in Tech Across the UK 18th May 2023 Not-for-profit OneTech has spunout from Capital Enterprise to expand its offering and continue its mission of creating a more equitable, diverse and supported startup ecosystem.