Evorra - making very marketer in the world, a data-driven marketer
by Startacus Admin
London-based SaaS startup Evorra has created a data marketplace enabling brands and agencies to build and scale their marketing audiences.
Third party data is a $200 billion industry, and is the driving force behind all internet marketing. It’s the reason that we look at something on Amazon and then see nothing but ads for that same thing all over Facebook. But as we have seen again and again, this data gathering often violates user privacy, and when inevitable data breaches occur, this can be particularly bad for us.
On top of this, the data collected isn’t of the highest quality, in part due to regulation cracking down on those privacy violations, meaning the data is less usable. So what can be done in place of this kind of data gathering, that keeps privacy in mind and still allows businesses to market at scale?
London-based SaaS startup Evorra is a marketplace for brand advertisers and agencies to build their marketing audiences. Theirs is a first-party data platform that is privacy-first and created for the purposes of giving businesses a specialised place from which to gather insights and put them to use with the audiences built there.
This enables the owners of data to monetise that data while remaining compliant, and because the platform is easy to use and integrates simply with your existing systems, it can be used by anyone in your business, not only tech-savvy data engineers. And thanks to their policy of transparency, where all of this data comes from is clear at all times.
In August, Evorra announced that they had raised $1 million in a pre-seed round led by York IE. This funding will go towards expanding into Europe, the US, and Asia, as well as making the software more robust and ensuring that it meets all of the needs of those who use it. Partners already using the platform include Amazon and Meta, and we hope to see more from this startup as it expands and takes us into a safer, less intrusive and less irritating, post-cookie future!
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Published on: 21st September 2022
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