Equals Collective aims to bridge the gap between technology investment and success
by Startacus Admin
UK Entrepreneurs Peter Rossi and Harry East, have launched 'venture enabler', Equals Collective, to bridge the gap between technology investment and achieving scale up success.
The Equals Collective will deliver technology, marketing and creative expertise to Venture Capital backed businesses to accelerate their development and increase investor returns.
Less than 15% of technology investments successfully reach their potential and the Equals Collective has been launched to change this by ensuring technology delivers on 
business objectives, providing highly skilled capability in the UK in a unique blend of services and support that will maximise returns and success for all parties.
As a trusted advisor to many investors, Rossi holds the view that investors need experienced technology, design and marketing partners to enable their ventures to be successful. By providing a solid foundation of skills to their portfolio, investors can reduce the capital required to realise a return on investment and ensure that the investee can hit their business objectives and become sustainable.
Rossi says “With Equals Collective we’re defining a new type of business that will supercharge the UK VC market, by partnering and supporting it, rather than compete as Venture Builders do” he continues “We are launching a Venture Enabler, by working with multiple investors to accelerate their portfolios as their trusted partner.”
Harry East added “By ensuring we’re accountable to both the investor and the investee, we reduce the risk and complexity associated with building teams and delivering the great products that were originally envisioned by the investor”, East continued “In a sometimes confused market where Venture Builders are becoming more commonplace, investors have realised the need to offer more than just capital to deliver on a business plan. Our solution not only provides the people and accountability but our commercial model aligns to the business plans to enable success.”
“I see the same challenges in companies that have just received venture funding” Rossi commented, “By aligning our capability 
to their business plan and the investors objectives, we can deliver the skills and experience these businesses need to succeed from day one”.
To solve these issues, Rossi and East have launched five UK based teams; Labs, Creative, Velocity, Advance and Ventures, offering all of the expertise investors need for their portfolios. These teams can either work individually with clients to solve a specific business need, or they can combine as the Collective to deliver across all areas a business needs for success.
“Given an unsettled economy, and with Brexit looming, it is vital that British businesses innovate and thrive through technology”, East stated. Equals Collective now meets this need, whilst offering existing clients an enhanced capability.
Chris Thompson as COO and Neil Martin also join this ground breaking initiative as Non-Exec Director and advisor (formerly McLaren, Red Bull and Ferrari Formula One) respectively.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Stashbee, the online sharing-economy platform for storage space, has announced a £1.6m funding round on leading European investment platform Seedrs.
The lowdown on Talentful, the startup that's using your cultural fit and personality to match you to a job and employer...
Hot flushes affect around 1.5 million women in the UK alone. Step forward Grace, the world's first automated tracking and cooling bracelet that counters menopausal hot flushes
The innovative startup that empowers restaurant managers and owners to measure and improve their customer experience.
upSTART, the startup pitch competition at Digital DNA 2019 will see over 20 disruptive NI-based startups pitch to determine who will win an all-expenses paid trip to explore the New York tech scene.
If you've not quite scraped the pounds together to get your 1st startup idea off the ground yet, don't fret! Here's a few top funding tips to consider.
If you are running a business, it’s important for you to understand financial matters, too, Here's some handy accounting reminders!
Holland-based startup Active Cues has created a simple product to engage children and adults with cognitive challenges...
The startup that's empowering people to participate in their health and wellbeing decisions with easy-to-understand health insights.
The startup that's aiming to reduce loneliness and social isolation through warm technology...
Published on: 21st March 2019
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Stashbee announces £1.6m funding round on Seedrs 17th Jun 2019 Stashbee, the online sharing-economy platform for storage space, has announced a £1.6m funding round on leading European investment platform Seedrs.
- The upSTART finalists at Digital DNA 2019 13th Jun 2019 upSTART, the startup pitch competition at Digital DNA 2019 will see over 20 disruptive NI-based startups pitch to determine who will win an all-expenses paid trip to explore the New York tech scene.
- Lloyd's Lab announces third round of applications 3rd Jun 2019 From data sharing to next generation claims, insurance industry focused tech startups are currently being sought after to join Lloyd's Lab cohort 3.
- Startup Exhibitor package at Digital DNA 2019 28th May 2019 New startup exhibitor package at Digital DNA 2019 gives startups access to 150 Speakers, an estimated 3,000 attendees, 121 investor meetings, a startup pod to exhibit and 4 x 1 full-access exhibition tickets!
