Equals Collective aims to bridge the gap between technology investment and success

by Startacus Admin

UK Entrepreneurs Peter Rossi and Harry East, have launched 'venture enabler', Equals Collective, to bridge the gap between technology investment and achieving scale up success.
The Equals Collective will deliver technology, marketing and creative expertise to Venture Capital backed businesses to accelerate their development and increase investor returns.
Less than 15% of technology investments successfully reach their potential and the Equals Collective has been launched to change this by ensuring technology delivers on business objectives, providing highly skilled capability in the UK in a unique blend of services and support that will maximise returns and success for all parties.
As a trusted advisor to many investors, Rossi holds the view that investors need experienced technology, design and marketing partners to enable their ventures to be successful. By providing a solid foundation of skills to their portfolio, investors can reduce the capital required to realise a return on investment and ensure that the investee can hit their business objectives and become sustainable.
Rossi says “With Equals Collective we’re defining a new type of business that will supercharge the UK VC market, by partnering and supporting it, rather than compete as Venture Builders do” he continues “We are launching a Venture Enabler, by working with multiple investors to accelerate their portfolios as their trusted partner.”
Harry East added “By ensuring we’re accountable to both the investor and the investee, we reduce the risk and complexity associated with building teams and delivering the great products that were originally envisioned by the investor”, East continued “In a sometimes confused market where Venture Builders are becoming more commonplace, investors have realised the need to offer more than just capital to deliver on a business plan. Our solution not only provides the people and accountability but our commercial model aligns to the business plans to enable success.”
“I see the same challenges in companies that have just received venture funding” Rossi commented, “By aligning our capability to their business plan and the investors objectives, we can deliver the skills and experience these businesses need to succeed from day one”.
To solve these issues, Rossi and East have launched five UK based teams; Labs, Creative, Velocity, Advance and Ventures, offering all of the expertise investors need for their portfolios. These teams can either work individually with clients to solve a specific business need, or they can combine as the Collective to deliver across all areas a business needs for success.
“Given an unsettled economy, and with Brexit looming, it is vital that British businesses innovate and thrive through technology”, East stated. Equals Collective now meets this need, whilst offering existing clients an enhanced capability.
Chris Thompson as COO and Neil Martin also join this ground breaking initiative as Non-Exec Director and advisor (formerly McLaren, Red Bull and Ferrari Formula One) respectively.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Tracworx is a real-time patient tracking system that results in excellent patient care throughout the entire patient journey

The environmental initiative, Returnr that aims to replace single use takeaway packaging with equivalent reusable solutions

Thriftify is an online platform that connects the most sustainable & ethical source of goods with consumers who care...

Women in Tech themed half-day event and startup pitching competition to take place during next year’s Derry City and Strabane District Council’s Enterprise Week

HyperJar is a FinTech startup and digital app which is making it easier for people to plan, share and spend their money

More FinTech headquarters based in London than any other city according to report just published from Savills and flexible office specialist Workthere

PropTech innovation continues with the launch of Track, a property and money manager app aimed specifically at younger homeowners

Innovation in household chores thanks to effie - the domestic appliance that dries and irons your clothes for you

Joii, the innovative platform and app that is on a mission to make petcare more accessible, more affordable and more convenient

Belfast based startup, Locate a Locum secures £1m in equity funding and plans further development and job creation
Published on: 21st March 2019
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Derry & Strabane Tech event championing women in tech and tech inclusion announced 5th Dec 2019 Women in Tech themed half-day event and startup pitching competition to take place during next year’s Derry City and Strabane District Council’s Enterprise Week
- London leading the way for global FinTech headquarters 4th Dec 2019 More FinTech headquarters based in London than any other city according to report just published from Savills and flexible office specialist Workthere
- London-based startup Perlego raises £7 million 19th Nov 2019 Major investment news for Perlego, the London-based startup that is on a mission to make education material accessible for all
- Investment announced in Aisha, the award-winning halal baby food manufacturer 13th Nov 2019 Aisha secures seven-figure investment from the Foresight Group to help its marketing, development and international expansion plans