Envisics leads the way with holographic heads-up displays
by Startacus Admin
We take a look at Envisics, the UK-based startup that's disrupting the automotive industry with its innovative holographic technology
Most of us, should our minds drift to the future of cars and driving, think of electric cars like Tesla and...uh...the other brands that are also available. Fast, powerful, minute-emission cars that are just a step below the flying cars Hollywood fooled us into believing we’d have by now.
These vehicles are pretty futuristic in various ways, including display technology that allows drivers to see all of the information they need to see on the windscreen, meaning they don’t have to glance over to the centre console to check their route or even down to see their speed.
Obviously, something like a speedometer has been in the same place for a long time, and a glance down at it now and then probably hasn’t been the cause of many accidents; however, the more information a driver has to look at, the more unsafe it becomes to have displays dotted about all over the place. So holographic displays on the windscreen have become the solution.
Milton Keynes-based startup Envisics is one business creating these holographic heads-up displays. Their Dynamic Holography Platform overlays information the driver needs over the top of what they are seeing through the windscreen, from speed, to navigation, to hazards. This augmented reality heads-up display integrates with what you are looking at in a way that is not distracting.
Their vision of the near future is to more fully integrate everything into this heads-up display, some of it only appearing when you are safely using automatic navigation and being chauffeured around by the car. What you are listening to, a new text message that has come in, your to-do list for the day, an alert about a sale in a shop you’re about to pass. This last is where we approach slightly dystopian territory, with invasive advertising bombarding us at all times, as we’ve seen in so many films and TV shows. Of course, we’re sure the reality will come with an ‘off’ setting.
In October, Envisics announced that they had secured an investment of a huge $50 million from various automotive companies and investment firms. These include Hyundai Mobis, who are adopting the technology for incorporation in their newest autonomous-driving cars. The funding will be used to further develop and iterate the technology.
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Published on: 26th October 2020
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