Startacus Join Now! /

Envisics leads the way with holographic heads-up displays

Startacus RSS

by Startacus Admin

video_future_cover

We take a look at Envisics, the UK-based startup that's disrupting the automotive industry with its innovative holographic technology

ENV_007_Dashboard_Automatic-cruise-controlMost of us, should our minds drift to the future of cars and driving, think of electric cars like Tesla and...uh...the other brands that are also available. Fast, powerful, minute-emission cars that are just a step below the flying cars Hollywood fooled us into believing we’d have by now. 

These vehicles are pretty futuristic in various ways, including display technology that allows drivers to see all of the information they need to see on the windscreen, meaning they don’t have to glance over to the centre console to check their route or even down to see their speed. 

Obviously, something like a speedometer has been in the same place for a long time, and a glance down at it now and then probably hasn’t been the cause of many accidents; however, the more information a driver has to look at, the more unsafe it becomes to have displays dotted about all over the place. So holographic displays on the windscreen have become the solution.

ENV_007_Dashboard_Obstacle-highlightingMilton Keynes-based startup Envisics is one business creating these holographic heads-up displays. Their Dynamic Holography Platform overlays information the driver needs over the top of what they are seeing through the windscreen, from speed, to navigation, to hazards. This augmented reality heads-up display integrates with what you are looking at in a way that is not distracting.

Their vision of the near future is to more fully integrate everything into this heads-up display, some of it only appearing when you are safely using automatic navigation and being chauffeured around by the car. What you are listening to, a new text message that has come in, your to-do list for the day, an alert about a sale in a shop you’re about to pass. This last is where we approach slightly dystopian territory, with invasive advertising bombarding us at all times, as we’ve seen in so many films and TV shows. Of course, we’re sure the reality will come with an ‘off’ setting.

In October, Envisics announced that they had secured an investment of a huge $50 million from various automotive companies and investment firms. These include Hyundai Mobis, who are adopting the technology for incorporation in their newest autonomous-driving cars. The funding will be used to further develop and iterate the technology.

 


Subscribe to our newsletter

If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Startacus RSS
Business DealsSubmit Your Startup
Win TicketsNetwork and Collaborate
Our Latest Features



Published on: 26th October 2020

If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.


Create an Idea!View Other Ideas, Projects or Startups
Why not Sign Up?
Create Projects
Edit Projects
Self Interviews
Self Starter of the Year
Product Giveaways
Subscribe to our Newsletter
Startacus
Check us out at our Google+ page!