Emortal - preserving your digital legacy

by Startacus Admin

Emortal is an innovative startup that's on a mission to ensure that your digital memories are saved for generations to come

Most people have probably got a few photo albums sitting on their shelf, probably once belonging to their parents or grandparents, perhaps a little torn, a little faded, perhaps with empty slots where photos have slipped out and gone missing over the years. This window into the past is moving more and more online, or at least onto harddrives, as we not only take photos on our phones and digital cameras, but also decide that a storage space that can’t physically go missing or get damaged is safest. However, such storage is not immune to corruption or to the passage of time.

Tech company Emortal wants to change this and make sure that your photographic memories are kept safe forever with their future-proof platform. Emortal is, at its core, a digital photo album, where you can safely and privately store all of your photographs, and where they will automatically be updated into the most recent image file formats as time goes on, so that they never become unreadable and lost to time. 

From the platform, images can be shared with friends and family as you might on social media, along with captions, long-form descriptions and details about that day out, that Christmas, or the day you took the first picture of your newborn, and messages written and sent into the future, perhaps to your child twenty years down the line.

You can also record videos for your children or grandchildren, using the VideoMe Booth feature, which provides big questions about life and yourself, allowing you to tell future generations about yourself in your own words, and provide advice and support to those you won’t be around for. The Family Tree feature allows you to create your own genealogy on the platform; the Lockbox lets you store vital documents and passwords for family to access after you are gone; the Lifeline lets you build a timeline of your life through pictures and videos; and there is much more to explore on the platform.

Emortal has the backing of Vint Cerf, one of the co-founders of the internet itself, and after raising £4.2 million across the last 10 years, the startup recently crowdfunded on Crowdcube, where they raised £1,886,340 of their £1m goal from over 1,000 investors. In 2010, Microsoft attempted to acquire the startup for $12.1 million, and we think with the kind of uptake a platform like this will receive, they did the right and most lucrative thing by passing on it.

It's definitely an interesting proposition and in fact, preserving photographic memories was also at the core of one of our previous startups of the week. 

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• #legacy

Published on: 9th March 2021