Embargo - the app that's making customers' loyalty count
by Startacus Admin
Our look at Embargo, the London-based startup that's created an innovative loyalty app to help you get to know your customers and retain them too...
We have written more times than we can count about how important it is to treat customers like people rather than ATMs, keeping in touch with them in a more personal way than the generic ‘Why haven’t you given us money lately’ emails other businesses send out.
This is a lot easier for a small startup with a dozen or two clients than it is for a bigger business with, ideally, hundreds or thousands of customers, but as with anything else, technology can significantly ease the strain of keeping up with so many people.
London-based tech startup Embargo has created this kind of technology with its platform to help you get to know your customers, increase loyalty and retention, and stay in touch with them.
Embargo is multi-faceted: it gives you the ability to create loyalty reward systems to drive repeat business; its data insights help you to get to know and understand your customers and what they want, gauge their loyalty, and understand what you can do to improve your business; and its communication abilities allow you to reach out to new customers, try to bring back old customers who have stopped coming to you, and to stay in touch with the regulars who represent the backbone of your business. It is a powerful platform that only takes 5 minutes to set up and the app takes care of the rest.
The Embargo app keeps customers’ information safe, and allows them to take advantage of your loyalty scheme from their phone without the need to remember to bring a dogeared loyalty card to get stamped. Because the app allows any user to browse businesses they haven’t seen before, it will help your visibility and organically attract new customers. Of course, in the current situation, the fact that all of this is entirely contactless from start to finish is also an appeal.
Since launching in 2018, Embargo has signed up new brand names on an almost exponentially increasing basis, bringing their client base to more than 500 hospitality businesses, including cafés, bars, and restaurants. Some of their most recent big names include The Gentlemen Baristas, Thunderbird Fried Chicken, and Notes Coffee and Bars.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Tobin Capital continues to expand its portfolio by investing in pop-up marketplace Sook, the startup on a mission to revolutionise the high street.
Sodexo and L Marks open call for applications from innovative startups and scaleups to join their inaugural Sodexo Healthcare and Seniors Accelerator.
The lowdown on FuturePlus, the startup that's on a mission to make sustainability accessible, achievable and affordable for all businesses.
.jpg)
John McLachlan, author and co-founder of Monkey Puzzle Training & Consultancy examines the differences between action-oriented and reflective leaders and which approach is best.
The fitness app that's not just about physical fitness; GoJoe helps employers to engage, motivate and connect their people across all pillars of wellbeing.
Now in its fifth year, North West England water firm United Utilities opens call for Innovation Lab, its pioneering ideas incubation programme.
Not-for-profit OneTech has spunout from Capital Enterprise to expand its offering and continue its mission of creating a more equitable, diverse and supported startup ecosystem.
London-based startup Deep Render tackles the internet’s data and bandwidth challenges via its innovative AI-powered file compression technology.
The lowdown on Dublin-based startup and NUI Maynooth spin-out Neuromod Devices and its innovative evidence-based bimodal neuromodulation treatment for chronic tinnitus.
.jpg)
With the clear shift towards generative AI, Richard Hayes, search director at digital marketing agency Catalyst explores what it means for SEO...
Published on: 18th October 2020
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Startup Sook Receives Investment from Tobin Capital 24th May 2023 Tobin Capital continues to expand its portfolio by investing in pop-up marketplace Sook, the startup on a mission to revolutionise the high street.
- L Marks Seeking Startups and Scaleups for Sodexo Healthcare and Seniors Accelerator 23rd May 2023 Sodexo and L Marks open call for applications from innovative startups and scaleups to join their inaugural Sodexo Healthcare and Seniors Accelerator.
- United Utilities Innovation Lab launches call-out for innovative ideas for fifth programme 18th May 2023 Now in its fifth year, North West England water firm United Utilities opens call for Innovation Lab, its pioneering ideas incubation programme.
- OneTech Spins Out from Capital Enterprise to Support Underserved Communities in Tech Across the UK 18th May 2023 Not-for-profit OneTech has spunout from Capital Enterprise to expand its offering and continue its mission of creating a more equitable, diverse and supported startup ecosystem.
