Don't Walk - Dance Instead!
by Startacus Admin
Urban safety just got a little less woefully dull and a lot more entertaining for the residents of the Portuguese Capital Lisbon. Instead of being faced with a functional, albeit tedious, static ‘don’t walk’ man, pedestrians at this crossing the centre of the city were treated to a quirky surprise. 
Their little inert man had been replaced by a highly amusing dancing one.
This interactive installation was designed to encourage locals to follow the rules, and wait until the traffic lights had made it safe to cross the street, before doing so.
Nifty trick you might think, but the whole thing reaches a new level of entertainment value when you consider that the little dancing man is no mere algorithm, but displaying the actual movements of other members of the public, who are dancing in front of motion sensor around the corner!
Take a little look at the video - which incidentally has been viewed over 6,000,000 times!
The Dancing Traffic Light!
The user controlled Traffic light that's brightening the day of pedestriansAs much fun as the whole concept might be, it serves a rather more serious purpose. Research (and common sense) will tell you that the most dangerous area for pedestrians in any city is at traffic crossings, simply because people fail to pay attention or misjudge a vehicle’s distance or speed. The dancing traffic light provides an incentive for people to wait until it is safe to cross, a theory which apparently holds up, since organisers observed an 80% increase in the number of people waiting for the little man to turn green.
One might lament the fact that people now need to be etertained by a set of flashing LEDs to stop from walking in front of moving traffic…but we aren't quite sceptical enough for that.
The installation was put together by Smart (as in Smart cars) as part of a genius marketing campaign ahead of the launch of new models of their compact city car.
We love it when people create projects which put playfulness novelty, fun and intrigue back into the urban spaces around us! If you do as well, you might want to check out some of these recent posts:
Interview with Playable City Award Winner - Shadowing
Hello Lamppost - Winner of Playable City Award 2013
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Software has become a powerful tool for businesses to harness. here are 4 software essentials your startup could adopt right now.
The Dublin-based MedTech company that is enabling remote monitoring of those with mild to moderate COVID-19 symptoms who are in self-isolation
The new FinTech platform that provides “the easy way to sell your unused and unwanted foreign cash currency at the best rates”.
In order to combat some of the impact caused by the coronavirus, many tourism focused attractions are turning to tech solutions. Here's a few!
The Trinity College spinout that has created a cost-effective hand hygiene training system teaching the WHO technique…
The lowdown on Budget Music Videos, the Belfast-based startup that will help you make a music video in a matter of minutes
BMW’s Innovation Lab next two sprints focuses on improving internal customer-led efficiencies or tech solutions that provide valuable data insights and analytics
WebARX create a COVID-19 cyber threats page to collect all the cyber attacks and online threats surrounding the COVID-19 pandemic
Require external capital to fund growth and worried about the potential impact coronavirus may have on your funding plans?
In response to the COVID-19 pandemic, Chivas Divides its $1m No-Strings Venture Fund Between 26 Startups
Published on: 8th October 2014
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Chivas Venture divides this year's $1m Venture Fund between 26 global Startups 23rd Mar 2020 In response to the COVID-19 pandemic, Chivas Divides its $1m No-Strings Venture Fund Between 26 Startups
- The open-source design of emergency ventilators for COVID-19 patients 20th Mar 2020 World Wide Community of over 500 designers engineers & medics finalising prototypes for safe scalable manufacture & rapid field deployment..
- Positive-ish reaction from small business and startup community to UK Chancellor’s Corona budget 11th Mar 2020 New UK Chancellor Rishi Sunak just delivered his first UK Budget. We took a look at first reactions from small business and startup leaders.
- Hyper-realistic plant-based meat company THIS™ raises £4.7m 11th Mar 2020 Major investment news for THIS™, arguably the world's most realistic meat alternative company, to help it keep up with growing demand
