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Doji - the innovative marketplace for used mobile phones

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by Startacus Admin

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London-HQ'd e-commerce startup Doji enables users to buy and sell tech goods for the best prices, without all the usual hassle.

dojiPhones are expensive. We buy them at the hugely marked up prices they are sold for brand new, and then we often switch to a new one within 2 years, and either the last one goes into a drawer or it’s sold for a fraction of the price we paid because no one wants to pay for an ‘old’ model. The result is that we are considerably out of pocket either way, but the hassle that most avenues of selling give us means that most of us just have that drawer full of old phones.

London-HQ'd startup Doji has built a platform to help you sell your old phones in a different way, at fairer prices than you might otherwise get when trying to compete with others selling the same device. Rather than looking at what other people are selling their model for and then making yours £5 less, Doji gives you market prices, like a stock market, so that everyone can theoretically sell the same phone at the same price.

20220309143246_20220216151454_phon-01.When a buyer puts it in their cart and checks out, they aren’t buying from a specific seller - rather, Doji then sends them any phone of that model and that quality bracket from anywhere in the world, after having given it a 52-point check and a 12-month warranty. This doesn’t mean, however, that sellers can’t lower their prices if they want. They can set a lower price if they’re more interested in getting rid of the phone than in getting a fairer price for it, and buyers can try making a bid rather than buying outright - who knows what seller might decide to go for that bid? Throughout the process, Doji is the only point of contact either side needs to deal with, adding to the ease and convenience.

Back in November, Doji announced that they had raised $3 million in a seed round led by Canary, with participation from 1289 Capital, Norte Ventures, and more. This comes on the heels of a previous $800,000 round, and will help them to eventually expand their reach globally, which is where the premise of the platform will really start to work as envisioned.


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Published on: 8th April 2022

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