Technology versus the high street (not). If you own a pop-up shop, retail space or want to start a retail business, but have concerns about the future of the high street, this 2 day event might be for you...
The death of the High Street has already written. The story of the commerce takeover and victory, already told, leaving retail favourites Woolworths, HMV and (until a few weeks ago) Jessops in its wake... No one buys in person anymore do they?
However Jessops is back, albeit on a smaller scale, and with a promise that it will compete against online prices, and with the talk of a HMV saviour on the cards, is this a sign that the High Street can actually compete against the internet, or perhaps, even better, actually work with Technology to secure its own future too?
Exploring these very issues (probably in a much more understandable and less convoluted way) is Digital High Street 2013 which is taking place in Halifax, West Yorkshire on the 13-14th May.
Featuring some heavyweight speakers from the world of on and offline retail including James Boardwell, Director and Founder of Folksy, Dan Thompson, champion of the high street and pop-up shops, and Karen Mercer, Co-Founder of the multi-award winning My Coffee Stop and creator of the new Shock Cash Mob phenomenon in the UK.
Over two inspiring days in Halifax, West Yorkshire, you'll meet with the leaders in retail, town economies and technology to share best practice, case studies and new findings from pilot initiatives across the UK - perhaps gaining that competitive advantage that could make all the difference going forward.
The aim of the event is to allow and empower retailers to take the digital lead in their towns and High streets going forward and we for one support any endeavours to protect the endangered species that is the High Street. Perhaps the message will be that rather than learning how to survive in the online age, you can indeed learn how to flourish, and still keep a high street presence.
We look forward to hearing more about this event as its launch gets closer. If you like retail and love popup shops - check out our feature on startup Britains Pop up shopor the innovative competition Test Town! If you like what you see here on Startacus and want to get involved yourself, why not become a member of our growing community by joining for free here!