DeadHappy - the insurtech that's changing attitudes to death

by Startacus Admin
The lowdown on DeadHappy, the insurtech platform where you can take out life insurance and make, share, and fund deathwishes at the same time!
Death is not a favoured topic of conversation, but it is something that happens to everyone. As certain as taxes and almost as frightening, the one thing that every single person has in common is that we will die.
While we might not want to think about that, we have a responsibility to do so for those we leave behind - we need to take out life insurance and decide what we want to happen when we die. Whether this is a requirement for the use of the money you leave to someone, the kind of funeral you want, or the demand that a 30-foot statue be slapped down in the middle of your town to remind everyone of the golden god that you were, it all needs to be recorded while you’re still alive. This is your deathwish.
Leicester-based insurtech startup DeadHappy has created a platform on which you can both take out life insurance and make a deathwish quickly and easily. The startup’s deathwishes are a way of ensuring that you have one final say in what happens after you die, and as mentioned previously they can be as simple as what music is played at your funeral to more detailed wishes like exactly how the money you leave will be used.
The insurance side of the platform is designed to be simple and stress-free, with only 4 health questions to answer that will take 5 minutes. Prices and payouts are flexible, and packages come with a 10-year payout guarantee that can be rolled over for another 10 years - the platform is designed to be flexible and mindful of how things can change.
Currently, DeadHappy is crowdfunding on Seedrs, and with 22 days left at the time of writing, they have already hit 104% of their £5,100,007 target, with over 400 investors taking part. This shows not only how ready for disruption the £3.7 billion life insurance market is, but also how much people want an open, simple, and unexpectedly fun and humorous platform like DeadHappy.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Andrea Szell, Founder of Spare Desk shares some insights on the positive impact that sharing a workspace can have on our mental health.

Sodexo Live! and L Marks open call for applications from innovative startups and scaleups to join their inaugural North America Innovation Lab.

Startups founded by students and recent graduates from the University of Edinburgh secure SMART:SCOTLAND grants to help support their ambitious and innovative projects.

Lydia Kothmeier, VP of Operations at Storyblok shares insights on the processes and policies that every startup should have in place in order to make remote working work.

The lowdown on HoloToyz, the Irish startup and its products for kids that can come to life through the power of augmented reality.

Inbound Investors 2022 providing NI businesses with the opportunity to pitch directly to leading UK investors over the course of one day.

Enterprise CMS Storyblok launches Storyblok V2 in a bid to further empower teams to create and scale standout audience experiences.

The lowdown on Nothing, the London-based startup that's creating innovative connected products "to make tech fun again."

The lowdown on Athos, the Spanish startup that has created a customized climbing shoe that's been made with 3D printing technology.

Edinburgh-based startup Swurf connects remote workers with welcoming spaces to work in since "you don’t need an office to do your best work!"
Published on: 20th December 2021
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Sodexo Live! And L Marks Seeking Startups and Scaleups for first ever North America Innovation Lab 5th Aug 2022 Sodexo Live! and L Marks open call for applications from innovative startups and scaleups to join their inaugural North America Innovation Lab.
- Innovative University-supported startups secure £500,000 in grant funding awards 4th Aug 2022 Startups founded by students and recent graduates from the University of Edinburgh secure SMART:SCOTLAND grants to help support their ambitious and innovative projects.
- Registrations Open for Inbound Investors 2022 2nd Aug 2022 Inbound Investors 2022 providing NI businesses with the opportunity to pitch directly to leading UK investors over the course of one day.
- Storyblok Launches New CMS Experience to Shape the Future of Digital Storytelling 1st Aug 2022 Enterprise CMS Storyblok launches Storyblok V2 in a bid to further empower teams to create and scale standout audience experiences.