With new Crowdfunding platforms emerging all the time, it certainly seems as though this once deemed ‘alternative’ method of financing a business or project is here to stay - and that’s no bad thing!
The latest to launch is Crowdrooster which is being marketed at a global audience of startups. Each of the startups featured on the site will be based around product and design-driven business ideas. The fundamental aim is for the platform to help those startups which have not yet taken their products to market.
Crowdrooster works like many other crowdfunding sites in that its featured startups can raise finance for their businesses by allowing the crowd to pre-purchase their products. Once a pre-defined funding target is reached, those said products are manufactured and distributed to the business ‘backers’ or investors.
Again, in common with many other crowdfunding sites, Crowdrooster will take a commission on any successfully funded ideas - this currently stands at 7%.
By having a more niche user base, Crowdrooster certainly stands out from all those crowdfunding platforms aimed at generalist business ideas or personal projects.
Startups must also go through a more stringent vetting process than with some of those other sites - with all being required to have a clearly defined business plan, before being considered for the platform.
Will the products of the future be seen here first? Who knows! One thing’s for sure though - Crowdrooster is definitely one worth watching - whether you’re a product designer or you’re an investor with a little cash to splash...
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