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Crowdfunding success for Wilton London

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by Startacus Admin

wilton products.

Wilton London exceeds crowdfunding target to support its aim of becoming the UK’s number one eco household cleaning brand

wilton logoFab news for Wilton London, the B-Corp Certified business that’s on a mission to become the UK’s number one eco household cleaning brand as it has just exceeded the initial target of its first ever fundraise.

The startup, which was founded in 2018, by ethical entrepreneurs Sam Whigham and Mike Perry, produces a range of eco-friendly and plant-based cleaning products, including laundry care, washing up liquids, plastic free sponges and surface cleaners. All its products are made with plant-derived ingredients, free from harmful and toxic chemicals, packaged in responsible and premium packaging, and packed with natural fragrances.  

Prior to this initial fund-raise, Wilton has been fully boot-strapped achieving all of its growth organically. The company, which is currently valued at £4m, is targeting 300% growth this year with plans to use this round of investment funds to support new product and team development as well as acquisition marketing to bolster its e-commerce offering.

wilton foundersWilton Co-founder Mike Perry said: “Wilton is on a mission to become the best-loved eco-cleaning brand in the UK and to ultimately grow our eco-friendly and plant-based cleaning products offering across Europe. Eco-friendly cleaning products are currently experiencing six times the level of growth of conventional products, creating a £500m gap in the UK market alone over the next four years”.

Wilton’s other Co-founder Sam Whigham added: “We’re delighted with the initial success of our first-ever crowd-funding round where we’ve already exceeded our £400K target and enabled hundreds of investors to join the Wilton journey. The investment will help us further develop our products and team and also support our e-commerce proposition as we target 300% growth in the year ahead.”

A startup that’s worth a watch!


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Published on: 23rd July 2021

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