Crowdfunding success for Wilton London

by Startacus Admin
Wilton London exceeds crowdfunding target to support its aim of becoming the UK’s number one eco household cleaning brand
Fab news for Wilton London, the B-Corp Certified business that’s on a mission to become the UK’s number one eco household cleaning brand as it has just exceeded the initial target of its first ever fundraise.
The startup, which was founded in 2018, by ethical entrepreneurs Sam Whigham and Mike Perry, produces a range of eco-friendly and plant-based cleaning products, including laundry care, washing up liquids, plastic free sponges and surface cleaners. All its products are made with plant-derived ingredients, free from harmful and toxic chemicals, packaged in responsible and premium packaging, and packed with natural fragrances.
Prior to this initial fund-raise, Wilton has been fully boot-strapped achieving all of its growth organically. The company, which is currently valued at £4m, is targeting 300% growth this year with plans to use this round of investment funds to support new product and team development as well as acquisition marketing to bolster its e-commerce offering.
Wilton Co-founder Mike Perry said: “Wilton is on a mission to become the best-loved eco-cleaning brand in the UK and to ultimately grow our eco-friendly and plant-based cleaning products offering across Europe. Eco-friendly cleaning products are currently experiencing six times the level of growth of conventional products, creating a £500m gap in the UK market alone over the next four years”.
Wilton’s other Co-founder Sam Whigham added: “We’re delighted with the initial success of our first-ever crowd-funding round where we’ve already exceeded our £400K target and enabled hundreds of investors to join the Wilton journey. The investment will help us further develop our products and team and also support our e-commerce proposition as we target 300% growth in the year ahead.”
A startup that’s worth a watch!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Sodexo Live! and L Marks open call for applications from innovative startups and scaleups to join their inaugural North America Innovation Lab.

Startups founded by students and recent graduates from the University of Edinburgh secure SMART:SCOTLAND grants to help support their ambitious and innovative projects.

Lydia Kothmeier, VP of Operations at Storyblok shares insights on the processes and policies that every startup should have in place in order to make remote working work.

The lowdown on HoloToyz, the Irish startup and its products for kids that can come to life through the power of augmented reality.

Inbound Investors 2022 providing NI businesses with the opportunity to pitch directly to leading UK investors over the course of one day.

Enterprise CMS Storyblok launches Storyblok V2 in a bid to further empower teams to create and scale standout audience experiences.

The lowdown on Nothing, the London-based startup that's creating innovative connected products "to make tech fun again."

The lowdown on Athos, the Spanish startup that has created a customized climbing shoe that's been made with 3D printing technology.

Edinburgh-based startup Swurf connects remote workers with welcoming spaces to work in since "you don’t need an office to do your best work!"

Kickstart catapults innovation with 43 high growth startups selected for the 2022 core program from 16 countries this year, including two from the UK.
Published on: 23rd July 2021
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Sodexo Live! And L Marks Seeking Startups and Scaleups for first ever North America Innovation Lab 5th Aug 2022 Sodexo Live! and L Marks open call for applications from innovative startups and scaleups to join their inaugural North America Innovation Lab.
- Innovative University-supported startups secure £500,000 in grant funding awards 4th Aug 2022 Startups founded by students and recent graduates from the University of Edinburgh secure SMART:SCOTLAND grants to help support their ambitious and innovative projects.
- Registrations Open for Inbound Investors 2022 2nd Aug 2022 Inbound Investors 2022 providing NI businesses with the opportunity to pitch directly to leading UK investors over the course of one day.
- Storyblok Launches New CMS Experience to Shape the Future of Digital Storytelling 1st Aug 2022 Enterprise CMS Storyblok launches Storyblok V2 in a bid to further empower teams to create and scale standout audience experiences.