Creative ways to market your App for free
by Startacus Admin
When creating a mobile app, you will want to target as many people as possible. Developing your own app may take a lengthy amount of time, so you will want to receive the best results possible and have the masses downloading your app. Here are a number of creative ways to help promote your mobile app.
Optimizing Your App (ASO)
Once you are out the mobile app development stage, it’s now time to put it out into the universe. To reach as many people as possible, you will want your app to stand out from the crowd and feature at the top of search results in the app store. ASO is a sum of strategies to rank your app higher than the rest. From the price of your app to what it’s called, ASO includes everything. It analyses what keywords you have decided to include. The number of reviews and ratings your app receives will also place your app higher than others.
Offer a Promotional Price
Don’t forget that when you’re first starting out, users will have next to no idea what your app is all about. To see the success of your mobile app grow, you should consider 
offering a promotional price to bring as much interest as you can to your product. To do this, you may want to add several promotions or coupon codes, so when a user downloads your app, they will be able to get money off their purchase. Offering a free trial of your app can be another way to attract more users.
Engage with Consumers
It’s important that you’re there for your consumers from the word go. There’s a chance that you may experience a few teething problems when starting out with your app, so being on hand to help users with any problems (such as any faults with the app) will bring the trust factor into play that can make or break your business. Having an awareness of other app developers who are creating products like your own will give you the tools you need to stay ahead of the game.
Create Your Own Blog
Once your app is up and running, users may want to find out more information about your app. Creating your own blog can do just that, giving users a detailed analysis on what your app is all about, the features that it has, as well as any benefits and updates that may be required to get the full potential of the service.
Nb. If you do have budget it can be wise to get help with Your App
If you aren’t too sure about what you need to do to market your app, there are plenty of companies and app developers that can do all the hard work for you. Specialist companies such as Appetiser Apps specialise in developing and growing apps, helping your product reach the masses.
Whether you choose to create your own blog, offer promotional offers or even get specialist help, putting your creative thinking cap on can give you an array of tools and opportunities to build and grow your mobile app.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Insights from a discussion with Speedinvest, Amplifier, La Famiglia and Redstone, four of Europe’s leading early stage venture funds, on current VC funding for female founders and what changes are needed
Carverter is an online platform that’s on a mission to help us all to switch to greener cars sooner, by providing independent advice and comparisons in one handy place
Effective branding should reflect your business and what you're about - this advice and these tips will help you ensure that it does just that
The FreelanceHER 100 accelerator programme launches to empower Manchester-based women working in digital, creative, media and technology to meet their business needs and growth ambitions
The innovative car management app, Caura releases a new insurance product to help reduce the cost and time taken to insure a car
The innovative Spanish startup on a mission to help us have a greener future by disrupting how we can source electricity from nature
.jpeg)
If you're considering starting up an online business, here are a few of the key ways that you can intensify what you do to sell more
If your business is going to survive, here are some of the key areas where compliance is essential and where negligence could cost you...
.jpeg)
5 tips on how businesses can successfully set up their website to convert customers to a sale for the all-important upcoming Black Friday
Justin Nihiser, CEO of kids coding specialist, Code Ninjas, is about to discuss, there are multiple advantages to starting a business later in life
Published on: 7th December 2018
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Top VCs discuss whether the pitch process is failing female entrepreneurs 26th Nov 2020 Insights from a discussion with Speedinvest, Amplifier, La Famiglia and Redstone, four of Europe’s leading early stage venture funds, on current VC funding for female founders and what changes are needed
- IN4.0 with The Landing launches accelerator to inspire and empower female freelancers 24th Nov 2020 The FreelanceHER 100 accelerator programme launches to empower Manchester-based women working in digital, creative, media and technology to meet their business needs and growth ambitions
- New report reveals British business owners are craving financial control 19th Nov 2020 The lowdown on Cash Flow Revolution, the new report from Asto, outlining the key issues currently being faced by small businss owners in the UK
- Beauty company run by entrepreneurial teen supports #BeautyBacked campaign 16th Nov 2020 The 14-year old entrepreneur who started a beauty business this year and is now supporting the #BeautyBacked campaign to help those adversely affected by the latest lockdown
