Creative ways to market your App for free
by Startacus Admin
When creating a mobile app, you will want to target as many people as possible. Developing your own app may take a lengthy amount of time, so you will want to receive the best results possible and have the masses downloading your app. Here are a number of creative ways to help promote your mobile app.
Optimizing Your App (ASO)
Once you are out the mobile app development stage, it’s now time to put it out into the universe. To reach as many people as possible, you will want your app to stand out from the crowd and feature at the top of search results in the app store. ASO is a sum of strategies to rank your app higher than the rest. From the price of your app to what it’s called, ASO includes everything. It analyses what keywords you have decided to include. The number of reviews and ratings your app receives will also place your app higher than others.
Offer a Promotional Price
Don’t forget that when you’re first starting out, users will have next to no idea what your app is all about. To see the success of your mobile app grow, you should consider 
offering a promotional price to bring as much interest as you can to your product. To do this, you may want to add several promotions or coupon codes, so when a user downloads your app, they will be able to get money off their purchase. Offering a free trial of your app can be another way to attract more users.
Engage with Consumers
It’s important that you’re there for your consumers from the word go. There’s a chance that you may experience a few teething problems when starting out with your app, so being on hand to help users with any problems (such as any faults with the app) will bring the trust factor into play that can make or break your business. Having an awareness of other app developers who are creating products like your own will give you the tools you need to stay ahead of the game.
Create Your Own Blog
Once your app is up and running, users may want to find out more information about your app. Creating your own blog can do just that, giving users a detailed analysis on what your app is all about, the features that it has, as well as any benefits and updates that may be required to get the full potential of the service.
Nb. If you do have budget it can be wise to get help with Your App
If you aren’t too sure about what you need to do to market your app, there are plenty of companies and app developers that can do all the hard work for you. Specialist companies such as Appetiser Apps specialise in developing and growing apps, helping your product reach the masses.
Whether you choose to create your own blog, offer promotional offers or even get specialist help, putting your creative thinking cap on can give you an array of tools and opportunities to build and grow your mobile app.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Starting a business can be a lot of hard work, so here's a few ways to avoid burnout and find a healthy work life balance.
At one-day event Ideation NI Thon, students will get the chance to solve global and local sustainability, environmental, city and health problems.
NI startup ESTHER, a peer-2-peer giving platform allowing charitable donors to give money directly to people living in poverty, head to New York for a 4-day fact finding mission.
The lowdown on how an Australian startup generated global sales for their innovative product, "weighted blankets"...
At 82% the UK takes 4th place in the list of countries being most ready for automation and robotics, whilst 30% of UK population’s jobs are at risk of automation.
The innovative game, eQuoo that helps users build their emotional fitness and thereby help fight their mental illness
The London-based femtech startup that is using AI and genetic testing to provide a tailored oral contraception service for women
Recent research by Starling bank shows that in 2019, women earned up to £12,319 less per year than their male colleagues of the same age and within the same industry
Brandtech group, You & Mr Jones, has invested in ethical video startup Good-Loop who have closed a US $1.6m seed funding round.
2019 saw celebrities contribute to start-up investments in record numbers, surpassing a previous spike in 2015.
Published on: 7th December 2018
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Ideation NI Thon at NI Science Festival sets out to solve global issues 17th Jan 2020 At one-day event Ideation NI Thon, students will get the chance to solve global and local sustainability, environmental, city and health problems.
- NI startup ESTHER takes flight to New York 16th Jan 2020 NI startup ESTHER, a peer-2-peer giving platform allowing charitable donors to give money directly to people living in poverty, head to New York for a 4-day fact finding mission.
- 2019 stats show that the gender pay gap continues 14th Jan 2020 Recent research by Starling bank shows that in 2019, women earned up to £12,319 less per year than their male colleagues of the same age and within the same industry
- Digital DNA Awards 2020 nominations now open 13th Jan 2020 The Digital DNA Awards, held in partnership with MCS Group, celebrate the best tech talent, from companies of all sizes, excelling in the world of Digital and Tech and not just in NI...
