Creative ways to market your App for free
by Startacus Admin
When creating a mobile app, you will want to target as many people as possible. Developing your own app may take a lengthy amount of time, so you will want to receive the best results possible and have the masses downloading your app. Here are a number of creative ways to help promote your mobile app.
Optimizing Your App (ASO)
Once you are out the mobile app development stage, it’s now time to put it out into the universe. To reach as many people as possible, you will want your app to stand out from the crowd and feature at the top of search results in the app store. ASO is a sum of strategies to rank your app higher than the rest. From the price of your app to what it’s called, ASO includes everything. It analyses what keywords you have decided to include. The number of reviews and ratings your app receives will also place your app higher than others.
Offer a Promotional Price
Don’t forget that when you’re first starting out, users will have next to no idea what your app is all about. To see the success of your mobile app grow, you should consider 
offering a promotional price to bring as much interest as you can to your product. To do this, you may want to add several promotions or coupon codes, so when a user downloads your app, they will be able to get money off their purchase. Offering a free trial of your app can be another way to attract more users.
Engage with Consumers
It’s important that you’re there for your consumers from the word go. There’s a chance that you may experience a few teething problems when starting out with your app, so being on hand to help users with any problems (such as any faults with the app) will bring the trust factor into play that can make or break your business. Having an awareness of other app developers who are creating products like your own will give you the tools you need to stay ahead of the game.
Create Your Own Blog
Once your app is up and running, users may want to find out more information about your app. Creating your own blog can do just that, giving users a detailed analysis on what your app is all about, the features that it has, as well as any benefits and updates that may be required to get the full potential of the service.
Nb. If you do have budget it can be wise to get help with Your App
If you aren’t too sure about what you need to do to market your app, there are plenty of companies and app developers that can do all the hard work for you. Specialist companies such as Appetiser Apps specialise in developing and growing apps, helping your product reach the masses.
Whether you choose to create your own blog, offer promotional offers or even get specialist help, putting your creative thinking cap on can give you an array of tools and opportunities to build and grow your mobile app.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
BT reveals new cohort of innovative startups aiming to help solve sustainability challenges in the manufacturing sector.
London-based SaaS startup OutThink has developed an innovative approach to help companies to visualise risk, target interventions and prevent data breaches.
Participants in Catalyst’s Co-Founders programme offered opportunity to avail of a £10,000 proof of concept grant from Techstart to help validate their business idea.
Atoa announces pre-seed funding for its solution to empower and improve cash flow for independent, small and mid-sized UK retail merchants.
 Tong Gu, Reem Mobassaleh Wyndham and Monik Pham.jpg)
Pact launches its first £30M fund to back early-stage European tech startups using technology for economic inclusion, well-being and climate solutions.
Paris-based startup Immortal Game uses blockchain technology to add a new dimension to the most played board game in the world.
Co-Founders seeking people with innovative ideas and desire to create startups that could change the world for its 2023 programme.
Marketers - want to turn shoppers into customers this Black Friday? Marietta Chatzidiakou, Senior Content Consultant at Digital Ethos shares some tips on how to do just that.
Data from more than 500 companies reveals the core health of SaaS startups and assesses how European companies have performed relative to American counterparts.
The lowdown on Symphony, the startup that'll give you a front row seat to enjoy the finest live performances by some of the most famous orchestras in the world...
Published on: 7th December 2018
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- BT pushes ahead with new sustainable digital solutions through its Green Tech Innovation Platform 1st Dec 2022 BT reveals new cohort of innovative startups aiming to help solve sustainability challenges in the manufacturing sector.
- Catalyst and Techstart offering startup co-founders the chance to win £10k proof of concept grants 30th Nov 2022 Participants in Catalyst’s Co-Founders programme offered opportunity to avail of a £10,000 proof of concept grant from Techstart to help validate their business idea.
- UK fintech Atoa secures $2.2M pre-seed round as it kills Visa and Mastercard fees for businesses 24th Nov 2022 Atoa announces pre-seed funding for its solution to empower and improve cash flow for independent, small and mid-sized UK retail merchants.
- Female-led Pact Launches £30m Seed Fund 24th Nov 2022 Pact launches its first £30M fund to back early-stage European tech startups using technology for economic inclusion, well-being and climate solutions.
